Mars Inc

Vice President Strategic Revenue Management

Mars Inc$160K — $200K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Finance Analytics or a related field.
  • 10-15+ years of commercial experience in CPG with expertise in Strategic Revenue Management and allied functions.
  • Ability to lead SRM as a growth capability across the enterprise.
  • Deep knowledge of pricing and trade strategy, customer planning, and value realization processes.
  • Experience embedding analytics into decision-making and governance processes.
  • Proficiency in influencing cross-functional senior leadership and teams.
  • Demonstrated success in building high-performing teams in complex organizational structures.

Responsibilities

  • Define and lead the North America SRM strategy across multiple commercial areas.
  • Collaborate with diverse retail and eCommerce teams to enhance customer outcomes and enterprise value.
  • Develop and oversee the effectiveness of trade investment and promotion strategies.
  • Establish governance frameworks for pricing and promotional decisions that align with strategic expectations.
  • Promote the use of analytics tools and methodologies to enhance decision-making in SRM.
  • Integrate SRM practices and tools into everyday routines for product group teams.
  • Create training and development programs for organizational capability in SRM practices.
  • Lead and mentor the SRM team to achieve high performance in analytics and commercial transformation.

Benefits

  • Opportunity to collaborate with a diverse and talented team.
  • Work in a purpose-driven organization focused on building a better future.
  • Access to extensive learning and development resources including Mars University.
  • Comprehensive benefits package including a company bonus.
Full Job Description
Job Description:

As the Vice President of Strategic Revenue Management (SRM) you will be accountable for embedding SRM into how Pet Nutrition North America plans, invests, and grows. This role operates at the intersection of Sales, Marketing, Category Leadership, Finance, Supply, Digital, and customer teams, translating insights into practical commercial choices. Success requires shifting the organization from reactive, event-based decisions to a disciplined, value-led model with clear priorities, stronger analytics, tighter governance, and better connection to customer and category growth plans.

This role is on site in our Franklin, TN office.

What are we looking for?
  • Bachelor's degree in Finance Analytics or related field.
  • 10-15+ years of progressive commercial experience in CPG, with depth in SRM, customer development, pricing, trade investment, category strategy, finance, analytics, or commercial transformation.
  • Proven ability to lead SRM as an enterprise growth capability, not just a set of tools or workstreams.
  • Deep expertise in pricing strategy, PPA, promotion effectiveness, trade ROI, customer planning, and value realization.
  • Demonstrated ability to convert analytics into clear decisions, trade-offs, executive recommendations, and measurable business outcomes.
  • Experience embedding new capabilities into S&OP+, annual planning, customer planning, demand reviews, scorecards, and governance forums.
  • Strong cross-functional influence with senior Sales, Marketing, Category, Finance, Supply, Digital, and General Management leaders.
  • Track record of building and developing high-performing teams in a complex, matrixed organization.

What will be your key responsibilities?
  • Set the SRM agenda: Define and lead the North America SRM strategy across pricing, promotion, trade investment, price-pack architecture, mix, customer planning, and value realization.
  • Embed SRM into Customer Pods: Partner with Walmart, eCommerce, Grocery, Club, Value, Pet Specialty, and other teams to build coherent plans that improve customer outcomes while protecting enterprise value.
  • Build trade and promotion rigor: Own trade investment strategy, promotion effectiveness, ROI expectations, guardrails, and planned-versus-actual accountability.
  • Strengthen governance and decision rights: Establish clear pricing, promotion, trade, and investment thresholds with escalation paths for plans that do not meet financial or strategic expectations.
  • Scale analytics and digital adoption: Lead adoption of SRM analytics, TPM, ROI measurement, elasticity, price simulation, scenario modeling, and decision-support tools.
  • Partner with PGTs to embed SRM ways of working: imbed capabilites, tools, data standards, and digital capabilities that can be translated into practical routines that improve pricing, trade, promotion, and customer planning decisions at PGT level.
  • Build organizational capability: Develop SRM playbooks, routines, training, and coaching so Sales, Marketing, Category, Finance, and customer teams own SRM thinking.
  • Lead and develop the SRM team: Build a high-performing team with strong category, customer, analytics, trade, pricing, and transformation capabilities.

What to Expect from Mars
  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
  • A strong focus on learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

About Mars Inc

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products. It was founded in 1911 and is headquartered in McLean, Virginia. Mars operates in six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Some of its most popular brands include M&M's, Snickers, Twix, Milky Way, Skittles, and Pedigree. The company is known for its commitment to sustainability and has set a goal to reduce its greenhouse gas emissions by 67% by 2050.
Learn more about Mars Inc
Size
125,000 employees
Industry
Founded
1911

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