Bachelor's degree or equivalent practical experience
10+ years in product marketing with expertise in B2B SaaS
Track record of leading high-performing product marketing teams
Experience managing cross-functional projects
Strong partnership skills across product, marketing, and sales leadership
Mastery in storytelling and collaborative communication
Responsibilities
Research and define product growth plans to address customer workflow gaps
Lead global product launches and feature releases strategies
Craft compelling product narratives that differentiate SaaS offerings
Provide sales enablement tools and training to support sales teams
Conduct market research to influence product roadmap decisions
Partner with product teams to incorporate customer feedback into development
Define pricing strategies to enhance adoption and customer retention
Benefits
Hybrid work environment with flexibility for remote work
Opportunities for professional development and team leadership
Access to innovative AI tools and methodologies
Collaborative culture with cross-functional teamwork
Impactful role in driving product innovation and customer value
Full Job Description
This is a full-time role based in the US (hybrid, remote). The role requires working in western Europe (specifically UK & France) time zones. About the Role The VP of Product Marketing will be a key senior leader in the company. They will drive close alignment of product strategy and execution across technical and commercial functions across the organization. Part of the Innovation (product & technology) function at Onclusive, this hands-on player coach is a key role to drive customer value with rapid innovative product improvements across Onclusive's product suite using AI capabilities. Job Description
Product Marketing Strategy: Research and define product growth plans addressing customer workflow gaps, competitive solutions, and TAM expansion opportunities to meet both market demands and growth goals
Go-to-Market (GTM) Strategy: Lead the end-to-end strategy for global product launches and feature releases, ensuring alignment with overall business goals.
Positioning & Messaging: Craft compelling narratives that differentiate SaaS offerings in competitive markets, translating technical features into clear customer benefits.
Sales Enablement: Partner with sales and customer success teams to provide high-impact tools, including pitch decks, battlecards, case studies, and training sessions.
Market Intelligence: Conduct deep research into customer needs, industry trends, and competitor movements to influence the product roadmap.
Product development: Partner with product and technology teams to ensure voice of customers and commercials is used as input in product development
Pricing & Packaging: Define and optimize pricing strategies and product packaging to drive adoption, expansion revenue, and customer retention.
Product Portfolio Messaging: Build differentiated product portfolio messaging partnering with the marketing team ensuring the value proposition resonates with the right audiences.
Partnerships: Define go-to-market strategies and messaging that leverages partnership and alliances including commercial relationships (resellers, referrals), software, and data partners ensuring messaging and resources (case studies, webinars, co-branded collateral).
Team Leadership: Recruit, mentor, and manage a talented team of product marketers.
Innovation Mindset: Develop commercial and customer oriented ideas for growth marketing strategies with an experimental approach to ideate, iterate and launch. Experienced practitioner of using AI in product marketing processes.
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
10+ years of experience in product marketing with deep expertise in B2B SaaS go-to-market strategy, positioning, and messaging
Proven track record of leading and scaling high-performing product marketing teams and a passion for building and developing talent
Experience managing cross-functional or cross-team projects. Proven ability to lead with influence and drive complex projects
Strong partnership skills across product management, marketing, and sales leadership
Mastery in storytelling, positive communication and building a collaborative culture with product, technology, marketing, sales and CS teams
Preferred qualifications:
Experience in Marketing, Marketing Technology, Media, Media Intelligence, Social Listening or Communications industry
Ability to think and execute using Artificial Intelligence (AI) tools including Gen AI.
Experience with CRM and marketing automation tools such as Salesforce, Marketo, and HubSpot
Experience with metrics, analytics, and using data to inform marketing or product strategy.
Experience in developing and executing high quality product branding strategy and creative execution
Experience in developing growth marketing both in-app and off-app.
Excellent communication, problem-solving, analysis, and people-management skills, as well as impeccable business judgment.
