Vice President, Product and Growth Marketing

“Pay scale information is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any selected candidate or employee, which is always dependent on actual experience, education, qualifications, and other factors.  A full review of our comprehensive pay and benefits will be discussed at the offer stage with the selected candidate.”

This position is not eligible for Sponsorship.

Summary

The Vice President of Growth and Product Marketing will lead our market expansion, go-to-market (GTM) strategies, and product positioning. This executive will bridge product innovation and commercial execution, driving revenue growth across our core PBM and enterprise solutions. You will evolve and scale a high-performing team of product and growth strategists to articulate our value proposition to healthcare payers.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Growth Strategy & Market Expansion 

• Develop and lead the enterprise growth marketing strategy to drive awareness, demand generation, customer acquisition, retention, and expansion across target healthcare markets. 

• Identify new growth opportunities through market analysis, customer insights, competitive intelligence, and emerging healthcare trends. 

• Establish measurable growth objectives and oversee performance against revenue, pipeline, market penetration, and customer engagement goals. 

• Partner with executive leadership to define long-term growth strategies that support organizational objectives and market expansion. 

Product Marketing Leadership 

• Own product positioning, messaging, value proposition development, and competitive differentiation across the organization’s portfolio. 

• Lead go-to-market strategy and execution for new product launches, solution enhancements, and strategic market initiatives. 

• Translate complex healthcare solutions into compelling customer-focused narratives that resonate with executive buyers, benefits leaders, brokers, consultants, and healthcare stakeholders. 

• Develop market segmentation, buyer personas, customer journey frameworks, and commercialization plans that accelerate adoption and growth. 

Commercial Enablement 

• Partner closely with sales leadership to develop sales enablement strategies, tools, content, and training that improve win rates and accelerate revenue growth. 

• Ensure consistent messaging and value articulation across all customer-facing channels and teams. 

• Support strategic client opportunities through executive-level presentations, market insights, and thought leadership. 

Brand & Thought Leadership 

• Establish the organization as a recognized leader in healthcare innovation through thought leadership, content strategy, industry events, executive communications, and public relations initiatives. 

• Oversee development of white papers, research reports, webinars, case studies, speaking engagements, and digital content programs. 

• Represent the organization externally with customers, industry associations, analysts, consultants, and strategic partners. 

• Build, mentor, and lead a high-performing team spanning product marketing, growth marketing, content strategy, market intelligence, and commercial enablement. 

• Foster Company’s established culture of innovation, accountability, collaboration, and data-driven decision-making. 

• Establish scalable marketing processes, performance metrics, and organizational capabilities to support rapid growth. 

Analytics & Performance Management 

• Develop executive-level reporting and dashboards to measure marketing effectiveness, pipeline contribution, product adoption, customer engagement, and ROI. 

• Leverage data, customer insights, and market intelligence to continuously optimize growth and go-to-market strategies. 

• Guide investment decisions through rigorous performance analysis and business impact measurement. 

Supervisory Responsibilities        

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Education and/or Experience

BA/BS Degree or equivalent preferably in Marketing, Business, Healthcare Administration, Communications, or a related field; plus 15 years’ related experience; 15 years of Subject Matter Expertise in respective area(s); (or equivalent combination of education and experience); and 12 years supervisory experience; Supervisory experience may be substituted with 12 years of MedImpact experience plus an appropriate external leadership training program and internal mentorship with a seasoned leader at the Vice President level or above that must be  completed within 12 months in new position. 

Computer Skills

High proficiency in Microsoft Word, Excel, and PowerPoint

Certificates, Licenses, Registrations

Pragmatic Institute certification in product marketing (or equivalent certification) or a minimum of five years of direct experience within a dedicated product marketing function.

Other Skills and Abilities

• Significant experience within the healthcare industry, including health plans, healthcare technology, healthcare services, pharmacy, benefits administration, digital health, population health, or related sectors. 

• Proven success developing and executing enterprise go-to-market strategies that drive measurable business growth and market expansion. 

• Demonstrated expertise in product positioning, messaging, customer segmentation, commercialization, and competitive strategy. 

• Strong executive presence with the ability to influence senior leaders, customers, partners, and cross-functional stakeholders. 

• Exceptional analytical, strategic thinking, communication, and leadership skills. 

Reasoning Ability

• Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems. 

• Ability to define problems, collect data, establish facts, and draw valid conclusions.

Mathematical Skills

• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Language Skills     

• Ability to write speeches and articles using original or innovative techniques or style.

• Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.

Competencies To perform the job successfully, an individual should demonstrate the following competencies:

Business Acumen

Directing Others

Organizational Agility

Conflict Management

Drive for Results

Political Savvy

Customer Focus

Innovation Management

Strategic Agility

Decision Quality

Managerial Courage

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is regularly required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Ability to maintain clear near visual acuity at approximately 20 inches or less (i.e., “close vision”) to accurately read fine print, view computer screens, and handle small objects. Requires adequate color vision and depth perception to support safety and precision in detail-oriented tasks.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

This position may regularly be exposed to or encounter moving mechanical parts, high, precarious places, fumes, or airborne particles, toxic or caustic chemicals, outdoor weather conditions, risk of electrical shock or vibration. The noise level in the work environment is usually moderate (examples: business office with computers and printers, light traffic).

Work Location

This position works on-site at the San Diego Headquarters or other company location (or from a remote location with management approval based on business requirements). Must provide adequate support to internal clients; be available for regular interactions and coordination of work with other employees, colleagues, clients, or vendors; as well as be available to facilitate effective decisions through collaboration with stakeholders.

Working Hours

This is an exempt level position requiring the incumbent to work the hours required to fully accomplish job responsibilities and meet deadlines for work deliverables. The individual must have the flexibility to work beyond traditional hours and be able to work nights, weekends or on holidays as required. Work hours may be changed from time to time to meet the needs of the business. Typical core business hours are Monday through Friday from 8:00am to 5:00pm.

Travel

This position requires domestic travel of up to 25% of the time.

• Medical / Dental / Vision / Wellness Programs

• Paid Time Off / Company Paid Holidays

• Incentive Compensation

• 401K with Company match

• Life and Disability Insurance

• Tuition Reimbursement

• Employee Referral Bonus

To explore all that MedImpact has to offer, and the greatness you can bring to our teams, please submit your resume to www.medimpact.com/careers