Vice President of Strategic National Sales

Transportation Insight Holding Company

$125K — $150K *
Transportation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in a related field or equivalent.
  • 7+ years of experience in 3PL/freight brokerage sales, particularly with LTL and enterprise accounts.
  • Proven success in managing and closing complex multi-location deals.
  • Deep understanding of RFP processes, pricing models, and brokerage economics.
  • Strong executive communication, presentation, and negotiation skills.
  • Ability to influence and support sales reps without direct authority.
  • Highly organized with CRM proficiency and accurate forecasting.

Responsibilities

  • Own and grow a national pipeline of enterprise and strategic LTL opportunities.
  • Lead the sales cycle from discovery to close on national accounts.
  • Develop deal strategies that align customer needs with brokerage capabilities.
  • Partner with Teams for competitive solution execution and opportunity tracking.
  • Act as a sales enablement partner for office-based sales teams, providing support on complex deals.
  • Coach and mentor sales representatives on enterprise selling techniques and RFP strategies.
  • Lead end-to-end RFP management ensuring margin-accretive solutions.

Benefits

  • Paid time off and health days.
  • Company-paid holidays and floating holidays.
  • Paid parental leave and competitive benefit package including health insurances.
  • 401(k) with company matching.
  • Access to professional development resources like LinkedIn Learning.
  • Participation in Employee Resource Groups for networking and learning opportunities.
  • Mental health support through Employee Assistance Program (EAP).
Full Job Description
The Vice President of Strategic National Sales is a senior, revenue-generating role responsible for driving new business growth across Enterprise, RFP-driven, and strategic LTL opportunities. This role owns a national pipeline while also serving as a force multiplier for office-based sales teams-supporting deal strategy, coaching, and execution on complex opportunities.

The ideal candidate brings deep experience in third-party logistics, strong commercial acumen across LTL, TL, and multimodal solutions, and a proven ability to influence outcomes without direct people management authority.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Revenue Growth & Deal Ownership
  • Own and grow a national pipeline of Opportunities including: Enterprise, Large-scale RFPs, Strategic LTL Account Management (LTL AM) opportunities, and Multimodal deals (LTL, TL, IMDL, WHSE, Final Mile, Etc.).
  • Lead full sales cycle from discovery through close on assigned national accounts.
  • Develop and execute deal strategies that align customer needs with brokerage capabilities, carrier networks, and pricing strategy.
  • Partner closely with Pricing, Procurement, Operations, and Account Management to ensure competitive, executable solutions.
  • Maintain accurate forecasting, opportunity tracking, and pipeline hygiene within CRM tools.


Office-Level Sales Development & Support
  • Act as a sales enablement partner to office-based sales teams:
    • Support local sales reps on complex, high-value opportunities.
    • Provide guidance on solution design, pricing strategy, and customer positioning.
  • Participate in office-level sales strategy sessions, pipeline reviews, and opportunity planning.
  • Coach and mentor sales reps on:
    • Enterprise selling techniques
    • RFP strategy and response development
    • LTL-specific value articulation and pricing structures
  • Help elevate office-level selling capabilities by sharing best practices, market insights, and competitive intelligence.


RFP & Enterprise Strategy
  • Lead or support end-to-end RFP management, including:
    • Discovery and qualification
    • Pricing strategy alignment
    • Solution design and response development
    • Final presentations and negotiations
  • Ensure RFPs and enterprise pursuits are margin-accretive and operationally sound.
  • Collaborate with leadership to prioritize high-value opportunities and allocate resources effectively.


Cross-Functional Collaboration
  • Partner with:
    • Strategic Customer Executives and LTL Account Management to transition wins and support long-term growth
    • Procurement & Carrier Management to align capacity, pricing, and service
    • Operations & Implementation to ensure seamless onboarding and execution
  • Serve as a voice of the customer, providing feedback that informs product, pricing, and process improvements.


Performance Metrics
  • New revenue and gross profit generated
  • Pipeline size, quality, and conversion rate
  • RFP win rate and enterprise deal velocity
  • Office-level deal support impact (wins influenced, deal size uplift, cycle time reduction)
  • Customer retention and expansion on national accounts


JOB REQUIREMENTS:
  • Bachelor's Degree in related field or equivalent.
  • 7+ years of experience in 3PL / freight brokerage sales (Strongly preferred), with strong exposure to LTL and enterprise accounts.


KNOWLEDGE, SKILLS, AND ABILITIES:
  • Proven success managing and closing large, complex, multi-location deals.
  • Deep understanding of RFP processes, pricing models, and brokerage economics.
  • Demonstrated ability to influence, coach, and support sales reps without direct authority.
  • Strong executive-level communication, presentation, and negotiation skills.
  • Highly organized with strong CRM discipline and forecasting accuracy.
  • Willingness to travel as needed to offices, customers, and industry events.


**MAY PERFORM OTHER DUTIES AS ASSIGNED**

Our Benefits:
  • Competitive base salary (starting at $125k) + commission
  • Paid time off
  • Paid health days
  • Company paid Holidays and Floating Holidays
  • Paid parental leave
  • Competitive Benefit Package, including Medical, Dental, Vision, and Pet insurance!
  • 401(k) with Company Matching
  • Casual dress code
  • Access to professional development resources such as LinkedIn Learning
  • Build relationships and take part in learning opportunities through our Employee Resource Groups
  • Mental health aid through our Employee Assistance program (EAP)
  • Get paid to work with your friends through our Referral Program!


WORK ENVIRONMENT

Standard office environment, usually indoors away from the elements with moderate noise. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

PHYSICALEFFORT

Maintain a stationary position for extended periods; move about the office, operate computers and files, as needed; and frequently communicate with others. The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is required to stand, walk, and reach with hands and arms. Occasionally, the employee is required to lift boxes up to 20 pounds.

SCHEDULING

This is a full-time benefits-eligible position, working Monday through Friday; 8:00 a.m. - 5:00 p.m. An employee in this position must be available to work occasionally on weekends and evenings, during peak periods.

TRAVEL

Local travel is required. Out-of-state travel is limited but may be required for special training/conferences.

DISCLAIMER
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required.

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