Position Title: Vice President of Sales
Department: Sales
Location: Remote
Supervisory Responsibilities: Yes
Reports to: CEO
Worker Category: Full-Time
FLSA Classification: Exempt
Bonus Eligibility: Annual EBITDA Bonus Plan
Position Summary: The VP of Sales will lead Brew Dr.'s national sales strategy and execution, driving profitable revenue growth across our expanding functional beverage portfolio. Reporting directly to the CEO, this person will oversee all sales functions, including national accounts, distributor and broker management, strategic customer development, and sales planning. This role will partner closely with marketing, operations, finance, and product development to execute commercial initiatives that accelerate growth, build & strengthen customer relationships, and expand our market presence.
Job Responsibilities:
- Develop and execute Brew Dr.'s national sales strategy to achieve revenue and profitability objectives.
- Establish annual sales plans, forecasts, and performance targets aligned with company goals.
- Identify growth opportunities across channels, customers, and product portfolios.
- Develop and implement customer strategies that drive sustainable, profitable growth.
- Monitor market trends, competitive activity, and customer needs to inform sales priorities.
- Lead all sales functions, including national accounts, regional sales, brokers, distributors, and strategic partnerships.
- Build, mentor, and develop a high-performing sales team focused on accountability and execution.
- Establish disciplined sales processes, forecasting, pipeline management, and performance metrics.
- Strengthen distributor and broker partnerships to maximize market coverage and execution.
- Negotiate key customer agreements and lead high-level customer relationships.
- Expand distribution and deepen relationships across grocery, natural, club, convenience, foodservice, and mass retail channels.
- Identify and pursue new business opportunities that align with Brew Dr.'s strategic objectives.
- Partner with finance and marketing to develop pricing, promotional, and assortment strategies that maximize revenue and profitability.
- Collaborate with marketing to ensure commercial initiatives, new product launches, and promotional programs are effectively executed in the marketplace.
- Partner closely with marketing, operations, supply chain, finance, and product development to align commercial priorities and ensure successful execution.
- Support demand planning through accurate forecasting and sales insights.
Qualifications & Experience- 10+ years of progressive sales leadership experience within consumer packaged goods (CPG), preferably in the beverage, natural foods, or functional beverage categories; Costco experience required
- Proven track record of delivering sustained revenue growth and expanding distribution across national and regional retail accounts.
- Deep experience working with distributors, brokers, and key retail partners.
- Strong understanding of grocery, natural, mass, club, convenience, and foodservice channels.
- Demonstrated success building high-performing sales teams and developing sales talent.
- Experience with sales forecasting, customer planning, trade management, and revenue optimization.
- Excellent negotiation, communication, and relationship-building skills.
- Strong analytical and financial acumen with the ability to translate data into actionable business strategies.
- Ability to thrive in an entrepreneurial environment with a hands-on leadership style.
Other Duties:
Please note this job description may not cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. In addition, duties, obligations, and activities may change at any time, with or without notice.
Commitment to our BCorp Values:
This position involves integrating sustainable practices and supporting initiatives that align with our B Corporation certification, ensuring we meet our commitment to social and environmental responsibility through every aspect of our work.
Brew Dr. Benefits:
- Comprehensive Medical and Dental Plans
- FSA, Dependent Care, Transit Plans
- Long-Term Disability Insurance
- 401(k) with 100% Vested Employer Match
- Educational and Wellness Reimbursements
- Employer-paid Short-Term Disability and Life/AD&D Insurance
- Company Holidays and Floating Holidays
- Paid Day off in your Birthday Month
- Local Love Paid Volunteer Program
- Charitable Donation Matching
- Paid Parental Leave
