Job Title: Vice President of Sales & Marketing
Company: Blue Sky Hospitality Solutions LLC
Location: Corporate Office - Uniondale, NY
Reports To: Chief Commercial Officer (CCO) / EVP's
FLSA Status: Exempt
Position SummaryThe Vice President of Sales & Marketing (VP-SM) will be a key executive leader responsible for developing, implementing, and executing strategic sales, marketing, and revenue optimization initiatives across Blue Sky Hospitality Solutions' portfolio of 60+ hotels operating under leading brands such as Marriott, Hilton, IHG, Hyatt, and other independent properties. This role will drive top-line revenue performance, brand positioning, and market share growth while ensuring alignment with ownership goals, brand standards, and corporate objectives.
Key ResponsibilitiesStrategic Leadership- Develop and lead the company's overall sales, marketing, and revenue strategies to maximize profitability and market share.
- Collaborate with executive leadership to establish long-term growth targets and performance benchmarks.
- Oversee the integration of brand-specific sales and marketing programs with Blue Sky's corporate strategies.
Sales Management- Direct and oversee the corporate and property-level sales teams to ensure consistent achievement of revenue goals.
- Foster strategic relationships with brand representatives, corporate accounts, travel management companies, and industry partners.
- Identify and develop new business opportunities, including group, corporate, leisure, and extended-stay segments.
Marketing & Brand Positioning- Lead the creation and execution of multi-channel marketing campaigns, digital strategies, and public relations initiatives to enhance brand visibility.
- Ensure consistent brand messaging and positioning across all properties and platforms.
- Monitor market trends, competitor activities, and guest feedback to adapt strategies accordingly.
Revenue Optimization- Partner with revenue management teams to implement pricing, inventory, and distribution strategies that optimize RevPAR and overall profitability.
- Analyze performance data, market reports, and competitive benchmarking to identify revenue opportunities.
Team Leadership & Development- Recruit, mentor, and develop high-performing sales and marketing leaders at both corporate and property levels.
- Promote a culture of accountability, innovation, and continuous improvement.
- Provide training and guidance to property teams to ensure brand compliance and operational excellence.
Budgeting & Reporting- Prepare and manage the annual sales and marketing budget, ensuring effective allocation of resources.
- Present regular performance reports, forecasts, and strategic recommendations to the executive team and ownership groups.
QualificationsEducation & Experience- Bachelor's degree in Business, Marketing, Hospitality Management, or related field (Master's preferred).
- Minimum 10-15 years of progressive leadership experience in sales and marketing within the hospitality industry.
- Proven track record of driving revenue growth across multi-brand, multi-property portfolios.
- Strong relationships with major hotel brands (Marriott, Hilton, IHG, Hyatt) and understanding of brand sales systems and standards.
Skills & Competencies- Exceptional leadership and team-building abilities.
- Strong analytical, strategic planning, and problem-solving skills.
- Expertise in digital marketing, e-commerce, and distribution strategies.
- Excellent negotiation, communication, and presentation skills.
- Ability to thrive in a fast-paced, results-driven environment.
Core Competencies- Strategic Vision
- Results Orientation
- Collaboration & Influence
- Brand Stewardship
- Adaptability & Innovation
