Vice President of Sales and Marketing

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• 7+ years of progressive sales and marketing leadership experience, including experience leading a team.
• Proven track record of developing sales and marketing strategies that increase occupancy and revenue.
• Willingness to travel locally for community engagement and campus visits.

Responsibilities

• Develop and manage the annual sales and marketing strategy for both campuses, ensuring timely tracking of key performance indicators.
• Oversee the CRM system for accuracy and automation, providing training for the sales and marketing team towards effective lead generation.
• Optimize website and digital marketing efforts to convert leads, with strategic emphasis on SEO and paid campaign effectiveness.
• Mentor and evaluate the sales and marketing team with regular performance reviews and individualized KPI goals.
• Actively represent Wesley Willows in the community, fostering relationships through networking and collaboration with local organizations.
• Contribute to the design of a national strategy for potential licensing of the brain health and well-being program to other operators.
• Collaborate with executive leadership on data-driven approaches to new market opportunities and targeted advertising.

Benefits

• Access to earned wages before payday through ZayZoon, alongside financial wellness resources.
• Comprehensive medical, dental, and vision insurance options.
• Flexible Spending Accounts to manage healthcare costs.
• 403(b) retirement plan with employer matching contributions.
• Life and AD&D insurance, along with short- and long-term disability coverage.
• Additional insurance options including accident, critical illness, and hospital indemnity.
• Mail order pharmacy and telemedicine services for convenience in healthcare.
• Participation in wellness programs and an employee assistance program for added support.