We are seeking a Vice President of Development to assist with all development needs for our South Georgia area. The VP of Product plays a pivotal role in the company's growth and expansion strategy. This position will oversee assigned regions and lead a team of senior solution advisors and transitional care
professionals. The VP of Product is responsible for analyzing the market potential and profitability and
to develop strategies to achieve the greatest market share for the company in the market. This
position is responsible for spearheading the establishment of new physician offices while optimizing
staff ratios for patient care. This position is also responsible for implementing strategies through
market research, cultivating relationships with healthcare partners, product development, collaborate
with advertising and branding, and sales promotion programs. The VP of Product is to grow the
company's services and be a positive reflection of the organization while being heavily involved in the
community.
This position will be working in the South Georgia office daily. This is a full-time, salary-based8-hr position (8:00AM-5:00PM) (Monday-Friday).
What Are We Looking For?Your Health is currently looking for a VP of Development to join our growing Primary Care family. A successful VP of Product will be able to perform these essential duties and responsibilities. Reasonable accommodations may be made, in accordance with applicable law, to enable individuals with disabilities to perform the essential functions.
The following is a list of essential functions, which may be subject to change at any time and without
notice. Management may assign new duties, reassign existing duties, and/or eliminate function(s)
Areas of Responsibility:- Develop and implement strategies to enhance market share within assigned regions, ensuring the company's competitive positioning.
- Evaluate outcomes of all marketing strategies and external and internal events, making necessary modifications to programs/activities to ensure attainment of objectives.
- Focus on market segments and target markets.
- Identify marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
- Development and implementation of a strong strategic marketing strategy to increase utilization of our provider services and overall regional growth.
- Monitor and scale the growth of the region.
- Continuously nurture and expand existing relationships with healthcare partners, including primary care and specialty physician groups, hospitals, home health agencies, other ACOs, rehab centers, and skilled nursing facilities.
- Directs, participate in, and evaluate referral development/community education activities and their effectiveness in meeting identified outreach goals.
- Provide community education.
- Participation and marketing in public relations and community activities that promote the organization and its role as an effective member of the company and healthcare delivery system as well as customer service promotion.
- Collaborate closely with intake and regional teams to ensure the effective processing of referrals, optimizing patient care.
- Monitor patient retention and mitigate network leakage.
- Provide specific direction, referral development training and needed resources to assist employees in carrying out assignments.
- Strategically plan and execute the establishment of new offices (clinics) across states, including advertising strategies to ensure a patient influx and provision of necessary resources.
- Provide leadership and guidance to Senior Solution Advisors and Transitional Care
- Professionals, ensuring they maintain and develop relationships with referral sources while contributing to regional growth.
- Maintain a culture which attracts, keeps, and motivates a diverse staff of top-quality individuals.
- Ensure designated employees are being held accountable and meeting their goals.
- Promote effective two-way communication between employees supervised, administration and team members within the region.
- Effectively supervise assigned employees and lead the team in the identification of market opportunities and development of strategically focused plans that will result in measurable growth outcomes.
- Meet with employees in a regional meeting to collaborate ideas as determined by Leadership.
- Perform general administrative tasks and support other staff as needed.
- Utilize the company's software systems to enhance patient care and staff efficiency.
Qualifications - Associate degree or bachelor's degree is required in marketing, healthcare administration, business management or a related field; master's degree preferred.
- Minimum of 3 years' experience in healthcare marketing, business development, or management, with demonstrated success in strategic planning, market analysis, and relationship management.
- Proven track record of driving market share growth and expanding service offerings within assigned regions. Experience in developing and implementing innovative strategies to capture new market opportunities and increase revenue streams.
- Ability to read and communicate effectively.
- Strong written and verbal skills.
- Basic computer knowledge.
- Ability to manage and demonstrate effective leadership skills.
- Should demonstrate good interpersonal and communication skills under all conditions and circumstances.
- Ability to foster a cooperative work environment.
- Team player with ability to manage multiple responsibilities and demonstrate sound judgment.
- Must be able to work flexible hours and travel between offices, facilities, etc. Must be a licensed driver with an automobile that is insured in accordance with state and/or organizational requirements and is in good working order.
