Position Summary:The Vice President of Hospice Strategic Growth is an executive leadership position responsible for the strategic direction, organization, and effectiveness of business development activities for Peoples Hospice & Palliative Care. The VP develops referral networks, identifies growth opportunities, leads assigned business development personnel, and partners with division and corporate leadership to support sustainable growth, high-quality patient service, organizational efficiency, and fiscal success. The position requires sound executive judgment, strong relationship management, analytical capability, and the ability to work effectively in a fast-paced healthcare environment. All employees are expected to uphold the guiding principles, core values, and mission of Peoples Health Services.
Requirements
Essential Duties & Responsibilities:- Develop and execute a division-specific strategic growth plan aligned with organizational objectives, service capacity, quality standards, and financial goals.
- Cultivate referral relationships with hospitals, physicians, skilled nursing and assisted living facilities, case managers, and community organizations serving patients with serious illness.
- Partner with Hospice leadership to identify service-area opportunities, improve appropriate hospice referrals and admissions, and support responsible census growth.
- Promote understanding of hospice eligibility, the hospice philosophy of care, and available palliative care services without making clinical eligibility determinations.
- Monitor hospice-specific referral patterns, admission conversion, referral-source engagement, and market development opportunities.
- Build and maintain productive relationships with referral sources, community partners, and other stakeholders; identify new markets and growth opportunities.
- Lead, coach, and evaluate assigned business development staff; establish clear performance expectations and promote professional development.
- Collaborate with division operations, clinical leadership, intake, and marketing to improve referral responsiveness, service experience, and continuity of care.
- Analyze referral trends, conversion, market opportunities, and other agreed-upon performance measures; communicate results and recommendations to executive leadership.
- Coordinate outreach and marketing initiatives that accurately represent the organization's services, mission, and values.
- Support sustainable growth by aligning business development activities with staffing, operational capabilities, patient needs, and financial objectives.
- Maintain ethical referral practices and comply with applicable laws, regulations, company policies, and standards governing patient choice and marketing.
- Represent the organization professionally at community, healthcare, and industry events; perform other related leadership duties as assigned.
Skills:- Initiative and independent problem-solving; strategic thinking and sound decision-making.
- Ability to analyze financial, referral, and statistical information and translate findings into action.
- Strong time management, attention to detail, organization, and project prioritization.
- Effective verbal and written communication, relationship building, negotiation, and presentation skills.
- Critical thinking, creativity, leadership, coaching, and cross-functional collaboration.
- Ability to perform essential job functions with or without reasonable accommodation.
Education/Experience:- Bachelor's degree in a sales-related field or related discipline
- A minimum of 8 years hospice sales experience
- At least 10 years of experience in client relationship management, professional services, business development, and team leadership.
- Strong executive leadership, communication, and relationship management skills required. Experience with healthcare referral development and the relevant service line is strongly preferred (proposed specialization).
Licenses, Certifications and/or Registrations:- Working knowledge of electronic data processing systems and Microsoft Office applications, including Word and Excel.
- Ability to manage multiple projects and remain current on applicable local, state, and federal rules and regulations.
- Dependable transportation, valid driver's license, and auto insurance required for work-related travel.
Working Conditions:Office Environment. May be exposed to biological hazards.
