Minimum 5 years of healthcare growth experience, including 2 years in a leadership role.
Proven success in leading growth teams in home health and hospice or a related field.
In-depth knowledge of Medicare home health and hospice regulations and referral processes.
Bachelor's degree preferred; clinical or healthcare background is a plus.
Demonstrates high integrity, confidentiality, and emotional intelligence.
Responsibilities
Lead and develop a regional growth team focused on generating referrals and penetrating the market.
Drive performance to meet monthly and quarterly targets for contacts, referrals, admissions, and conversions.
Build and maintain strong relationships with hospitals, physicians, and other referral sources.
Collaborate with branch and clinical leadership to align growth efforts with service delivery.
Monitor market trends and competitors to identify new business opportunities.
Implement standardized growth processes and ensure timely CRM documentation.
Support onboarding and training of new growth staff.
Evaluate team performance regularly, providing feedback and recognition.
Benefits
Opportunity to lead and mentor a dedicated growth team.
Engagement in strategic decision-making for regional growth.
Access to professional development and training resources.
Participation in regional industry events and networking functions.
Full Job Description
Description
Vice President of Hospice Growth (VP)
West Region - Colorado, Kansas, Missouri, Texas
Must reside in one of the states above
The Vice President of Hospice Growth will drive strategic growth across a defined region. This role will provide growth leadership, mentorship, and coaching to a growth team to exceed census, contact, referral and admission goals while fostering strong provider relationships and partnerships. High-impact leader who thrives in a results-driven environment, is passionate about home health and hospice and hospice and understands the delicate balance of patient-centered care and competitive growth.
Lead, coach, and develop a regional growth team focused on referral generation and market penetration.
Drive performance against monthly and quarterly targets including contact, referral, admission and conversions.
Build and maintain strong, consultative relationships with hospitals, physicians, SNFs, ALFs, and other referral sources as determined.
Partner with branch and clinical leadership to ensure alignment between growth efforts and service delivery capabilities.
Monitor market trends and competitors to identify new business opportunities.
Implement standardized growth processes and ensure CRM documentation is timely and accurate.
Support onboarding and continued training of new liaisons/growth staff.
Regularly evaluate team performance, providing feedback, recognition, and corrective action when needed.
Represent the organization at regional industry events and networking functions.
Qualifications
Minimum 5 years of healthcare growth experience, with at least 2 years in a leadership or multi-site management role.
Proven track record of growth team success in home health and hospice or a closely related field.
Deep understanding of Medicare home health and hospice regulations and referral dynamics.
Bachelor's degree preferred; clinical or healthcare background preferred.
High integrity, confidentiality, and emotional intelligence.
Preferred Candidate Traits
Strong understanding of referral partner needs and clinical alignment.
Natural motivator and mentor who leads with transparency and accountability.
Self-starter with a strategic mindset and ability to execute.
Passionate about delivering quality care and making a difference in patients' lives.
