The Opportunity We're looking for a digital and performance marketing leader who has expanded into broader Growth and Sales leadership.
You'll own Marketing and Sales strategy, performance, and results, leading Marketing directly and Sales through an established leadership team. Our priorities are clear: increase qualified leads, improve conversion, maintain disciplined acquisition costs, and create stronger accountability between Marketing and Sales. We need someone who understands the entire customer journey, from first click through first payment, and knows how to turn marketing investment into profitable revenue growth.
This is a highly visible executive position with the opportunity to make a measurable impact.
What You'll Own Digital acquisition and growth Lead paid search, paid social, SEO, content, email, lifecycle marketing, and other acquisition channels to generate more qualified customers.
Marketing and Sales performance Build accountability across both departments, strengthen lead handoffs, improve conversion, and drive revenue growth.
Performance marketing investment Direct significant paid media budgets, manage agency relationships, and optimize spending against CAC, CPL, conversion, and return on investment.
Website and funnel optimization Partner with Product and Technology to improve the digital customer journey, website performance, conversion rates, testing, and measurement.
Brand and growth strategy Connect brand positioning, customer insights, and marketing strategy to measurable acquisition and revenue growth.
Al-driven marketing Implement AI tools and workflows that improve marketing effectiveness, analytics, team productivity, and business results.
Revenue planning and forecasting Establish meaningful metrics, improve forecast accuracy, and communicate performance clearly to executive leadership.
New acquisition opportunities Develop and scale affiliate, referral, and strategic partnership programs.
Leadership and team development Build strong teams, coach department leaders, establish accountability, and create a culture of continuous improvement.
What You'll Bring We're looking for a leader with strong digital marketing expertise, commercial judgment, executive presence, and a proven track record of growing B2C businesses. We value demonstrated experience and results over job titles, so accomplished Senior Directors who have already operated at this level and are ready for a VP opportunity are encouraged to apply
Requirements
- A strong foundation in digital and performance marketing, including paid media, customer acquisition, analytics, and conversion optimization.
- Direct experience leading both Marketing and Sales simultaneously, with responsibility for the strategy, performance, data, and outcomes of both functions.
- Experience serving on the executive or senior leadership team of an organization with 100 or more people.
- Experience managing or being directly accountable for at least $2.5 million annually in digital paid media investment.
- Demonstrated success growing revenue in a B2C business, ideally through a significant stage of expansion.
- Experience leading Sales through managers or frontline leaders, with responsibility for conversion, forecasting, and results.
- Strong command of CAC, CPL, attribution, customer acquisition economics, and marketing performance measurement, with the ability to work directly with digital marketing platforms and reporting tools.
- Practical experience implementing Al-driven marketing tools, workflows, or strategies that produce meaningful business improvements.
- Experience developing acquisition strategies that connect brand, digital marketing, and the customer experience.
- Strong communication skills and the confidence to challenge assumptions, influence peers, and clearly present, business results.
- Approximately 10+ years of progressive relevant experience, including substantial leadership responsibility.
- Bachelor's degree in Marketing, Business, or a related field.
Experience We Particularly Value - Premium, high-consideration, or high-value B2C products and services.
- Helping entrepreneurial companies move from early success into a larger stage of growth.
- Working directly with founders, CEOs, and executive leadership teams.
- Ecommerce, digital-first businesses, or sales- assisted consumer purchasing journeys.
- Building and scaling affiliate, referral, and partnership programs.
- EOS, Scaling Up, or similar business operating frameworks.
Salary Description
$190,000 to $220,000
