Vice President of Go-to-Market, Skin Health

The Opportunity

Panther is about to launch Pique™ Labs, our first skincare brand, and we're looking for the leader who will build it from the ground up.

This isn't a brand-management role with an established playbook. As Panther's first VP of Go-to-Market, you'll build our commercial function from zero: the brand, the channels, the team, the partners and the processes that take a product from the lab to the market. You'll work with a great team to shape what Pique™ Labs stands for, how it's priced and where it's sold, own the revenue plan, and lead the launch. Pique™ Labs starts with one breakthrough product, but it's built to become a complete skin regimen, so you'll then turn that first launch into a lasting brand portfolio.

You bring deep insight into beauty and dermatology, and a real talent for understanding consumers: what they want from their skin, what they believe, and how to speak to them in a way that earns their trust. You know what great looks like from a leading beauty, skincare or aesthetics company, and you've rolled up your sleeves at a smaller company where you did a bit of everything at different times in your career. You're as comfortable in a meeting with a leading dermatologist as you are in a creative review, or working with finance to build the forecast behind the plan. You set the vision, and you personally make it happen.

The Impact You'll Make in Your First Year

• Build out the team: hire for sales & channel and marketing.
• The Pique™ Labs brand is built from the ground up (positioning, identity, packaging, pricing and product story), defined by you and ready for market.
• An omni-channel strategy, including e-commerce and the dermatology channel, and a launch plan agreed with the CEO and the Board.
• Key dermatology partners established for the launch in the dermatology channel.
• The commercial engine in place: agencies selected, and demand forecasting, partner reporting and a commercial KPI dashboard running.
• A successful launch in 2027 that hits the agreed targets for revenue, sell-through and repeat purchase.
• A roadmap for the next products in the Pique™ Labs regimen, developed together with R&D.

What You Will Do
Build the Commercial Function and Team

• Design the commercial organization, starting with hiring a sales and channel strategy lead and a brand director, and develop them into a high-performing team.
• Build the team and commercial capabilities needed to support multiple product launches as the portfolio grows.
• Select and manage the creative, design, PR and channel partners that help bring the brand to market.
• Be the hands-on owner of the work while the team is being built and Lead the brand and commercial strategy as the function grows, setting positioning, go-to-market plans, forecasts, and key strategic partnerships
• Set up the commercial processes and tools a launch needs: demand forecasting, dermatology partner and e-commerce reporting, customer data and a KPI dashboard.

Build the Pique™ Labs Brand

• Define the brand's positioning, identity, voice and value proposition, grounded in our clinical data and a deep understanding of the customer.
• Build the brand from the ground up: naming architecture, packaging, content and the customer experience.
• Work with Regulatory and R&D to turn clinical results into compliant, consumer centric claims.

Launch and Grow

• Own the launch end to end, from pre-launch seeding and early advocates through launch day and the first year in market.
• Own the revenue plan and sales forecast, and collaborate with Manufacturing on the demand forecast it plans supply against.
• Define and track the metrics that show whether the brand is working, including sell-through, repeat purchase, customer acquisition cost and brand awareness, and report them to leadership and the Board.

Channel Strategy and Sales

• Define the omni-channel strategy across e-commerce (direct-to-consumer), the dermatology channel and, over time, international markets, including how the channels work together and when to add each one.
• Establish and manage the key dermatology partners for launch, and personally lead the most important relationships.
• Build and lead the e-commerce channel: the online store, conversion, retention and customer acquisition.
• Set pricing and trade terms together with Finance.

Build the Regimen

• Work with R&D and Product to shape the roadmap for the next products in the Pique™ Labs regimen, based on customer insight and market opportunity.
• Plan and lead the launches that follow, turning one product into a complete regimen.

Cross-Functional and Investor Collaboration

• Work closely with Finance on pricing, channel economics and revenue forecasting.
• Work with Manufacturing and Operations to ensure launch supply and on-time delivery.
• Support the CEO in presenting the brand strategy and market opportunity to investors and partners.

Qualifications

• 12+ years of brand and commercial leadership experience in skincare, beauty, aesthetics, or other scaled consumer brands.
• Experience at a leading beauty, skincare, aesthetics, or consumer brand, combined with broader hands-on experience in a smaller company environment
• You have personally built and launched a skincare brand or product line, end to end, and can speak to its first-year results.
• You have built a brand or commercial function from the ground up, and hired the team to run it.
• Experience supporting or leading consumer product commercialization, from go-to-market planning and launch through channel execution and post-launch growth.
• Demonstrated ownership of revenue growth and overall commercial performance
• Curious about science and able to translate technical or complex information into clear, compelling consumer messaging
• Experience with beauty technology or devices is a plus.
• Experience with a dermatology brand or within the U.S. dermatology channel is a plus.
• International experience, particularly in Asia (Korea, Japan, China) or Europe (France, Germany), is a plus.
• Bachelor's degree.

Benefits

• Build something unique and high-impact with a world-class team of experts in technology, healthcare, and science.
• Equity in the form of stock options
• Competitive health insurance, including 90% employer-paid medical, plus dental and vision
• Life, AD&D and short-term disability insurance
• Paid time off and paid company holidays
• In-person company events
• Fully stocked kitchen, plus in-office lunch twice a week