Job Type
Full-time
Description
OVERVIEW:The VP of Marketing is the most senior executive responsible for shaping and executing RxSight's marketing vision, brand strategy, and commercial impact. This role leads professional (HCP), consumer, digital, and market development marketing for the Light Adjustable Lens (LAL) platform, driving surgeon adoption, optometrist engagement, practice integration, patient demand, and same-store utilization across the U.S.
The ideal candidate is a senior pharma or medtech marketing executive, ideally with ophthalmic, aesthetics, or premium brand experience, who combines sophisticated professional marketing capabilities with consumer demand generation, disciplined resource management, and bold creative thinking.
Requirements
ESSENTIAL DUTIES AND RESPONSIBILITIES:Commercial Strategy and Brand Leadership
- Develop and lead overall marketing strategy across brand, product, professional, consumer, and market development.
- Define differentiated LAL positioning, messaging, and creative platforms, tailored to surgeons, optometrists, practices, and patients.
- Align Marketing, Sales, Clinical, Professional Education, and Commercial Operations around integrated go-to-market plans and measurable adoption goals.
- Maintain consistent brand identity and coordinated messaging across all customer and patient touchpoints.
Professional Marketing & HCP Strategy
- Own the professional marketing strategy to accelerate surgeon adoption, increase LAL utilization within existing accounts, and support integration into routine cataract practice workflows.
- Develop actionable surgeon and practice segmentation, targeting, HCP value propositions, and tailored messaging based on adoption stage, practice opportunity, and barriers to utilization.
- Build optometrist (OD) marketing strategies that strengthen referral relationships, support OD-surgeon co-management, and expand awareness and consideration of LAL among referring eye care professionals.
- Lead professional brand campaigns, field-ready selling tools, clinical-commercial content, product communications, objection-handling resources, and account activation programs in partnership with Sales and Clinical.
- Design practice-development and co-marketing programs that help practices educate patients, improve premium IOL consultations and conversion, and drive sustainable same-store LAL growth.
- Develop differentiated initiatives for newly adopting, underutilizing, and high-performing accounts, with clear activation milestones and measurable utilization outcomes.
- Shape congress and society marketing, professional communications, advisory boards, KOL engagement, and peer-to-peer advocacy in close coordination with Clinical and Professional Education, respecting appropriate functional and compliance boundaries.
- Translate clinical evidence, surgeon experience, and customer insights into compelling, accurate, compliant professional messaging and tools.
- Partner with Professional Education to align education priorities and marketing activation while preserving clear ownership of clinical training and educational content.
- Establish HCP marketing KPIs including surgeon activation, repeat utilization, OD referral engagement, account penetration, program participation, and practice-level conversion.
Consumer & Digital Marketing
- Lead direct-to-consumer and direct-to-patient marketing, including brand campaigns, patient outreach, influencer and celebrity partnerships, and ROI-driven media programs.
- Direct digital strategy across paid media, SEO/SEM, CRM, marketing automation, social engagement, and measurable lead generation.
- Integrate consumer demand with surgeon and practice activation so patient interest converts into consultations and LAL procedures.
Demand Generation & Market Development
- Lead integrated HCP, consumer, and practice-level campaigns that grow awareness, adoption, patient leads, and same-store utilization.
- Create scalable local-market activation and co-op programs, aligning referral development, practice readiness, and patient conversion.
- Direct creative, content, and communications strategies that reinforce RxSight's premium positioning.
Budget & Campaign Management
- Operate within disciplined budgets; experience with larger-scale campaigns ($30-100M+) and a record of measurable ROI preferred.
- Establish KPIs tied to revenue, HCP adoption, account utilization, patient conversion, and brand performance.
- Manage agencies and vendor partnerships for cost-effective, high-impact execution.
Team Building & Leadership
- Build and lead a high-performing marketing organization spanning professional, brand, consumer, digital, and field marketing.
- Recruit, mentor, and develop talent; foster a collaborative, innovative, data-driven culture with clear accountability.
Cross-Functional Collaboration
- Partner with the CEO, CCO, Sales, Professional Education, Commercial Operations, Clinical, and Market Access to align priorities and execute growth initiatives.
- Bring surgeon, OD, practice, and patient insights into product innovation, education planning, commercial strategy, and customer experience.
Data & Analytics
- Use CRM, market research, customer insights, and account-level analytics to improve segmentation, targeting, messaging, and conversion.
- Develop dashboards measuring professional marketing impact, adoption funnel progression, same-store utilization, marketing ROI, and patient lead conversion.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:- Proven success scaling a product from approximately $100M to $300M+ in annual revenue.
- Strong pharma or medtech background; ophthalmic, aesthetics, or premium brand experience preferred.
- Demonstrated leadership of HCP marketing, surgeon/practice activation, professional brand strategy, and consumer/digital programs in specialty healthcare or cash-pay markets.
- Experience with HCP segmentation, KOL and peer-to-peer initiatives, professional communications, and field commercial enablement.
- Understanding of physician adoption, optometric referral dynamics, procedure-based growth, and practice economics preferred.
- Strategic creativity balanced with fiscal discipline; strong analytics, cross-functional leadership, communication, and execution.
SUPERVISORY RESPONSIBILITIES:- Lead the strategic buildout and redesign of RxSight Marketing, including organization structure, hiring roadmap, talent development, and performance management.
EDUCATION, EXPERIENCE, and TRAINING:- Bachelor's degree required; MBA or advanced degree preferred.
- 15+ years in marketing leadership, including at least 5 years in senior or CMO-level roles.
- Experience building marketing teams and functions in high-growth companies; understanding of procedure-based adoption models preferred.
- Complete training per the position training plan in the document control system. Complete TRN-10007 Insider Trading Policy, TRN-10008 Global Anti-Bribery and Anti-Corruption Policy, and TRN-10009 Code of Business Conduct and Ethics within 30 days of hire and annually thereafter.
CERTIFICATES, LICENSES, REGISTRATIONS:COMPUTER SKILLS:- Proficiency with CRM (e.g., Salesforce), analytics (e.g., Power BI, Tableau), and Microsoft Office.
PERFORMANCE METRICS:- Year-over-year revenue growth, surgeon adoption, repeat LAL utilization, and same-store sales growth.
- HCP engagement, OD referral development, account activation, practice integration, and professional program impact.
- Patient activation, consultation-to-procedure conversion, lead generation, and digital marketing ROI.
- Brand awareness, share of voice, messaging consistency, and team effectiveness.
Salary Description
$290,000 To $340,000 Per Year
