Vice President, Marketing - Miami, FL (Onsite)

Vice President of Marketing - Miami, FL (Onsite)

Management
Miami, FL, US

POSITION SUMMARY

The Vice President of Marketing is responsible for leading Loud And Live's Marketing function across agency clients, live events, and entertainment properties. This role provides strategic leadership across the full marketing ecosystem, including digital media, traditional media, social media, influencer marketing, and measurement and analytics, ensuring marketing strategies are aligned to business objectives and executed with consistency, efficiency, and measurable results.

Working directly with Loud And Live business leaders, this role translates business priorities into integrated marketing strategies and serves as the primary marketing partner to executive leadership on strategic initiatives. The VP of Marketing will also support new business efforts for Agency clients, partnering closely with Business Development, Strategy, Creative, and other internal teams to develop compelling and commercially sound marketing solutions.

The role is responsible for managing and developing the existing Marketing organization while forecasting future talent and resource requirements based on the needs and seasonal demands of each business unit. The VP will establish consistent processes, workflows, and standards across the Marketing team to improve execution, scalability, and performance.

A key priority for this role is the continued identification and implementation of AI, automation, and emerging marketing technologies to improve team efficiency, accelerate workflows, enhance decision-making, and create new opportunities for performance improvement.

Operating in a fast-paced environment with multiple simultaneous campaigns, clients, events, and entertainment properties, the VP of Marketing must bring a strategic, commercially minded, and highly organized approach to managing people, resources, budgets, priorities, and execution.

AREAS OF RESPONSIBILITY

Marketing Leadership & Strategy

• Lead the overall Marketing function to support Loud And Live's agency clients, live events, and entertainment properties.
• Own strategic planning for major marketing initiatives, ensuring strategies are directly aligned to business objectives, revenue goals, audience priorities, and campaign KPIs.
• Partner directly with business leaders to understand business needs and translate them into actionable marketing strategies.
• Serve as the primary point of contact for executive and business leaders on marketing strategy, priorities, resources, performance, and opportunities.
• Establish a consistent strategic framework for campaign planning and execution across Digital, Traditional, Social, Influencer, and Measurement disciplines.
• Ensure marketing strategies are integrated across channels and teams rather than operating as disconnected individual disciplines.
• Provide strategic leadership and marketing expertise in new business pitches, proposals, and client presentations.
• Partner with leadership across Agency, Events, and Entertainment to ensure marketing priorities and resources are appropriately aligned across the organization.

Team Leadership & Development

• Lead, manage, and develop the Marketing organization, including discipline leaders across Digital, Traditional, Social, Influencer, and Measurement & Analytics.
• Establish clear objectives, expectations, accountability, and performance standards for Marketing leaders and practitioners.
• Mentor and develop discipline managers, strengthening their strategic, operational, financial, and leadership capabilities.
• Foster a culture of proactive thinking, accountability, continuous learning, innovation, and data-driven decision-making.
• Assess current team capabilities and identify gaps in talent, expertise, technology, and organizational structure.
• Forecast future staffing and resource requirements based on business growth, campaign volume, client needs, and seasonal demands.
• Participate in the recruitment, onboarding, development, and retention of Marketing talent.

Integrated Marketing & Media Strategy

• Lead the development of integrated marketing strategies across paid digital media, traditional media, social media, influencer marketing, and other relevant channels.
• Establish consistent campaign planning processes, including objectives, audiences, strategies, channel plans, KPIs, budgets, timelines, and measurement.
• Partner with Strategy and Creative to ensure media and marketing strategies are supported by strong audience insights, messaging, and creative solutions.
• Ensure campaigns are appropriately adapted to the unique requirements of Agency clients, live events, and entertainment properties.
• Stay current on changes in consumer behavior, media platforms, audience targeting, social platforms, influencer marketing, and emerging marketing technologies.
• Identify opportunities to test new channels, platforms, approaches, and technologies that can improve campaign performance and scalability.

Process Improvement & Operational Excellence

• Establish and continuously improve standardized Marketing processes across strategy, planning, briefing, execution, optimization, reporting, and post-campaign analysis.
• Create repeatable workflows and operating standards that improve consistency, quality, efficiency, and accountability.
• Develop clear processes for prioritization, ownership, approvals, deadlines, escalation, and communication.
• Improve visibility into team capacity, workload, project status, resource requirements, and delivery risks.
• Establish processes that enable the Marketing organization to scale while maintaining quality and performance.
• Partner with Business Development, Strategy, Creative, Finance, and other support functions to improve cross-functional workflows and handoffs.

AI, Technology & Innovation

• Lead an ongoing effort to identify and implement practical applications of AI and emerging technologies throughout the Marketing workflow.
• Evaluate AI tools and technologies that can improve productivity, speed, quality, research, analysis, campaign planning, content development, reporting, optimization, and operational efficiency.
• Establish practical standards and workflows for responsible use of AI across the Marketing organization.
• Encourage Marketing leaders and practitioners to continuously identify opportunities to improve how work is performed through technology.
• Test and evaluate emerging platforms and tools based on measurable business and operational value.

Marketing P&L & Resource Management

• Own and manage the Marketing team P&L in partnership with Finance and business leadership.
• Develop and manage Marketing budgets across staffing, technology, vendors, agencies, and other resources.
• Forecast Marketing resource requirements based on client demand, event schedules, entertainment calendars, campaign volume, and business priorities.
• Effectively manage staffing levels and external resources to align costs with the seasonal nature of Loud And Live's business.
• Monitor team utilization, capacity, workload, and resource allocation across business units.
• Provide leadership with clear visibility into Marketing costs, resource requirements, financial risks, and opportunities.

Measurement, Analytics & Performance

• Lead the continued development of Marketing's measurement and analytics practice.
• Establish consistent KPIs and measurement frameworks aligned with specific business and campaign objectives.
• Ensure campaign teams incorporate measurement into strategy and planning from the beginning of each initiative.
• Foster a culture of data-driven decision-making and continuous optimization.
• Establish consistent reporting standards and provide leadership with clear visibility into campaign performance, trends, risks, and opportunities.
• Use historical performance and campaign learnings to improve future strategies and resource allocation.
• Ensure Marketing practitioners understand not only what happened, but why performance occurred and what should change as a result.
• Support the development of stronger attribution, audience intelligence, and performance measurement capabilities across the organization.

Cross-Functional Partnership

• Partner closely with Business Development, Strategy, Creative, Client Service, Events, Entertainment, and other internal teams to develop and execute integrated marketing programs.
• Establish proactive workflows that allow Marketing to engage early in the development of client opportunities, campaigns, and business initiatives.
• Partner with Business Development and Strategy on new business opportunities and pitches.
• Collaborate with Creative to ensure marketing strategy, audience insights, media plans, and creative execution are aligned.
• Work with business leaders to prioritize competing marketing needs and allocate resources appropriately.
• Build strong working relationships across the organization to improve communication, execution, and accountability.
• Act as a strategic marketing resource to leaders across Loud And Live's different business units.

Agency, Events & Entertainment Marketing

• Provide strategic marketing leadership across Agency client campaigns, owned and operated events, and entertainment properties.
• Understand the different commercial objectives, audiences, timelines, and performance requirements associated with each area of the business.
• Develop marketing approaches that reflect the unique dynamics of live events and entertainment, including finite sales windows, ticket sales, audience development, event timing, and market-specific performance.
• Ensure Marketing resources are appropriately planned around event and entertainment seasonality.
• Support Agency teams in developing integrated marketing solutions that connect brands with culture, entertainment, audiences, and experiences.
• Identify opportunities to leverage Loud And Live's broader entertainment, experiential, and media capabilities within marketing strategies.

QUALIFICATIONS

• Bachelor's degree in Marketing, Advertising, Communications, Business, Media, or a related field.
• 12+ years of progressive marketing experience with significant experience leading integrated marketing teams or functions.
• Proven experience building and leading cross-functional Marketing organizations within an agency, media, entertainment, experiential, or similarly complex environment.
• Demonstrated experience managing Marketing budgets, resource allocation, staffing forecasts, and vendor investments.
• Strong understanding of Marketing P&L management, budgeting, forecasting, and cost management.
• Proven ability to work directly with senior executives and business leaders to develop and execute strategic priorities.
• Strong analytical and performance marketing capabilities with experience developing KPIs and measurement frameworks.
• Experience with customer data platforms, CRM systems, Marketing analytics, social management, influencer platforms, and other Marketing technology.
• Demonstrated experience evaluating and implementing AI, automation, or emerging Marketing technologies.
• Proven ability to manage multiple campaigns, business units, teams, and priorities simultaneously in a fast-paced environment.
• Strong written, verbal, presentation, organizational, and project management skills.

PREFERRED QUALIFICATIONS & CORE COMPETENCIES

Preferred Qualifications

• Experience supporting live events, entertainment, sports, music, experiential marketing, or ticketed properties.
• Experience marketing to multicultural audiences.
• Experience leading Marketing organizations through periods of growth, transformation, or operational change.
• Bilingual English/Spanish a plus.

Core Competencies

• Strategic thinker with strong execution focus.
• Enterprise-minded Marketing leader.
• Results-driven and commercially focused.
• Strong understanding of integrated Marketing ecosystems.
• Proven team builder and talent developer.
• Highly organized with strong resource management skills.
• Strong financial and operational discipline.
• Data-driven and analytical.
• Proactive problem solver.
• Strong cross-functional collaborator.
• Effective executive communicator and presenter.
• Comfortable operating in a fast-paced, deadline-driven environment.
• Curious and forward-thinking about AI, technology, and emerging Marketing practices.
• Adaptable and comfortable managing changing priorities.
• Strong understanding of how Marketing strategy connects to business performance.