Position SummaryThe Vice President, Marketing leads Brio Water Technology's brand, digital marketing, and creative organization. Reporting to the Vice President of Product & Marketing, the VP builds the brand customers choose across DTC/e-commerce, marketplaces, retail, and the dealer program - and runs the paid, lifecycle, and creative engine that turns that brand into revenue.
The VP leads three teams - Brand Strategy & Growth, Digital Marketing, and Creative and is accountable for building long-term brand value, driving measurable marketing-led revenue, and operating a high-performing in-house creative organization. They will lead an organization of marketing and creative professionals through 2-4 direct reports, developing functional leaders and aligning resources to the company's growth priorities
Primary FocusThe VP, Marketing owns the brand and the full marketing engine - but the center of gravity of the role is marketing-driven revenue.
Paid media, lifecycle/CRM, and content are managed to efficiency and new-customer targets set with the business, and brand work is judged by whether it moves awareness and demand. Creative is run as a production operation - clear intake, standards, and turnaround - so it fuels every channel rather than slowing one down.
Key ResponsibilitiesBrand Strategy & Growth- Set brand strategy, positioning, and standards across the Brio portfolio.
- Own the company marketing calendar and company-level activations, sponsorships, and partnerships - deciding what to renew, cut, or add based on measured return.
- Build and lead the social, influencer, and content program, with PR and communications as part of that team.
- Grow awareness, share of search, and audience across every channel Brio sells through.
Digital Marketing- Own paid search, paid social, SEO/AEO, and lifecycle/CRM (email and SMS), including their budgets.
- Deliver marketing efficiency and new-customer targets (MER, CAC) and grow repeat and replenishment revenue.
- Build the measurement discipline - attribution, incrementality testing, and a weekly performance read leadership can trust.
- Partner with E-commerce so traffic and lifecycle demand convert on site.
- Partner with Finance and channel leaders to evaluate marketing performance against contribution margin, customer lifetime value, and payback, balancing customer acquisition efficiency with profitable growth.
Creative- Lead the in-house creative studio: design, UI/UX, copy and technical writing, video, and production management.
- Run intake, prioritization, and turnaround standards so every team gets what it needs, on time.
- Build the design system and asset library, and make AI-assisted production the standard.
- Marketing Operations & Team
- Recruit, develop, and lead a team of marketing and creative professionals; set the operating rhythm, systems, and standards the function runs on; and own the marketing budget with discipline on spend, vendors, and return.
Marketing Operations & TeamRecruit, develop, and lead a team of marketing and creative professionals; set the operating rhythm, systems, and standards the function runs on; and own the marketing budget with discipline on spend, vendors, and return.
Leadership Expectations- Set marketing strategy and direction for the company, and bring leadership along with evidence.
- Make decisions quickly, communicate them clearly, and adjust when evidence warrants it.
- Think about the brand long-term while delivering revenue this quarter.
- Create clarity for every team that depends on marketing.
- Partner closely with Product Development, Product Marketing, E-commerce, Sales, and channel leadership to translate business and product priorities into coordinated marketing execution.
- Partner with Product Marketing to translate product positioning and launch plans into integrated campaigns, with clear ownership, channel coordination, asset readiness, and post-launch evaluation.
- Establish clear responsibilities and decision rights with Product Marketing, E-commerce, Sales, and channel leadership for positioning, launch strategy, marketplace advertising, retail media, and promotional planning.
- Build high-performing teams and develop the next leaders within them.
- Run creative with discipline without sacrificing quality.
- Hold every program accountable to a measurable result.
Qualifications- 10+ years in consumer marketing, with 5+ years leading multi-discipline teams spanning brand, performance, and creative.
- Demonstrated success leading through managers or functional leads, including hiring, coaching, performance management, and organizational development.
- Proven success at a consumer-products, appliance, or durable-goods brand sold through DTC/e-commerce, marketplaces, and retail at the same time.
- Experience building or running an in-house creative studio - intake, standards, production management, and design systems.
- Hands-on performance marketing fluency: MER, CAC, ROAS, incrementality, and attribution.
- Tech-savvy, with experience applying AI and digital tools to streamline marketing processes, improve efficiency, and enhance team effectiveness.
- Lifecycle/CRM experience, ideally in a business with replenishment, consumables, subscriptions, or meaningful repeat purchase behavior.
- Brand strategy and architecture experience, including repositioning or portfolio consolidation.
- Social, influencer, and PR program leadership with measured results.
- Demonstrated ability to apply AI tools to improve marketing analysis, creative development, and production efficiency, with sound judgment around quality and brand consistency; build these capabilities across the team.
- Strong writer and presenter; comfortable in a fast-moving, founder-led company.
- Bonus: water, home, or outdoor products; packaging and retail display; video production; sponsorship or partnership activation; experience bringing creative in-house from an agency.
Success MeasuresMarketing-driven revenue growth • marketing efficiency (MER) and CAC at target • new-customer and replenishment growth • brand awareness and share of search • social reach and engagement • on-time creative delivery and cost per asset • launch assets ready at every gate • a team built and retained. • profitable growth and customer acquisition payback against targets agreed with Finance.
Benefits / PerksWe believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including:
- Medical, Dental, Vision, and Life Insurance
- 401(k) Retirement Plan
- Paid Vacation Time
- Paid Holidays
- And More!
The pay range for this role is:
220,000 - 250,000 USD per year (Glendale)
