Your Impact.
We Insure is seeking an experienced Vice President of Marketing to lead our marketing strategy, strengthen our brand, and shape how we connect with customers, agency owners, and prospective franchise partners.
As a key member of our executive leadership team, you'll oversee brand strategy, creative direction, content, social media, and marketing initiatives that support agency growth and franchise recruitment. You'll help build our internal marketing capabilities, manage external agency partnerships, and develop campaigns that create a consistent and engaging brand experience across our national network.
You'll also work closely with The Academy to develop educational content, partner with our Carrier and Community Engagement teams on events and initiatives, and highlight the stories and successes of our franchise agency owners.
The ideal candidate is a creative and strategic marketing leader who enjoys building teams and programs, brings fresh ideas to life, and takes a hands on approach to execution. You'll combine strong creative judgment with an understanding of marketing performance and thrive in a collaborative, fast paced environment.
Key Responsibilities:
Brand, Creative & Social Media
- Lead We Insure's overall brand strategy, creative direction, and social media presence.
- Build and develop internal creative and marketing capabilities to support the company's growth.
- Oversee the development of marketing campaigns, video content, design, and digital materials that strengthen brand awareness and engagement.
- Develop and execute social media strategies across We Insure's corporate channels.
- Create compelling content that highlights franchise agency owners, customer experiences, and the We Insure brand.
- Maintain consistent brand standards across corporate and franchise marketing while allowing flexibility for local market needs.
- Identify new creative opportunities, content formats, and marketing channels to expand brand visibility.
Agency Growth & Local Marketing
- Develop and execute marketing strategies that generate qualified leads, support customer acquisition, and drive growth across the franchise agency network.
- Partner with external agencies to manage and optimize paid search, local search, digital advertising, email campaigns, and other marketing channels.
- Evaluate marketing performance and allocate resources based on lead quality, conversion rates, acquisition costs, and business results.
- Develop cross-sell and customer engagement campaigns that strengthen relationships with existing customers.
- Collaborate with agency leaders and operations teams to align marketing initiatives with agency capacity, target customers, and available insurance products.
- Support local marketing efforts by providing franchise owners with campaigns, tools, and resources they can implement within their markets.
Referral Partner Programs
- Partner with successful franchise agency owners to identify effective referral strategies and develop programs that can be implemented across the network.
- Create outreach materials, marketing campaigns, and resources to help agency owners build relationships with referral partners.
- Support referral opportunities with real estate professionals, mortgage lenders, local businesses, and other community partners.
- Develop practical tools and processes that help agency owners maintain consistent partner outreach and follow-up.
- Track referral activity, engagement, and resulting business to evaluate program effectiveness.
Educational Content & Agency Owner Enablement
- Partner with The Academy to develop educational marketing content that supports franchise agency owners and their teams.
- Collaborate with agency support and training leaders to ensure marketing resources are accessible, relevant, and easy to implement.
- Develop short videos, campaign templates, educational materials, and live sessions that demonstrate effective marketing practices.
- Highlight successful agency owner strategies and share practical examples that can be applied across the network.
- Gather feedback from franchise owners to improve marketing resources, participation, and engagement.
- Track the adoption and effectiveness of marketing programs, including campaign participation, referral activity, and business results.
Team Building, Agency Partnerships & Marketing Strategy
- Evaluate which marketing and creative capabilities should be developed internally and which should be supported through external agency partnerships.
- Build and lead the marketing function, including future team development, resource planning, and performance management.
- Manage external agency partners across creative, public relations, and performance marketing, ensuring alignment with brand standards and business objectives.
- Lead marketing planning, budget development, resource allocation, and performance reporting.
- Establish and monitor key marketing metrics, including brand engagement, qualified leads, conversion rates, acquisition costs, attributable revenue, and referral activity.
- Partner with agency leadership to evaluate marketing's contribution to agency production goals, including progress toward 20 policies per month.
- Collaborate with technology, operations, compliance, and other internal teams to support campaign execution, reporting, and process improvements.
- Present marketing strategies, performance results, and recommendations to executive leadership.
Franchise Recruitment Marketing
- Partner with Franchise Development to identify target franchise owner profiles and develop marketing strategies that attract qualified prospects.
- Create coordinated marketing campaigns using email, digital content, video, and other channels to generate interest in franchise ownership.
- Develop content and communication strategies that engage prospective franchise owners throughout the recruitment process.
- Collaborate with Franchise Development to align marketing campaigns with prospect outreach and follow-up efforts.
- Track franchise prospects from initial inquiry through qualification and agency opening.
- Use campaign performance, prospect engagement, and conversion data to improve franchise recruitment marketing efforts.
Your Experience.
Required
- Bachelor's degree in Marketing.
- 10+ years of progressive marketing experience, including at least 5 years in a leadership role overseeing brand strategy, creative direction, and marketing campaigns.
- Proven experience developing and executing marketing strategies that drive measurable business growth, including lead generation and customer acquisition.
- Experience managing marketing budgets, evaluating campaign performance, and making data-driven investment decisions.
- Experience supporting franchisees, independent agents, dealers, or other distributed business owners with marketing programs that improve local business performance.
- Strong creative and brand judgment, with experience overseeing design, video production, content development, and social media strategy.
- Experience developing integrated marketing campaigns across digital, social, email, and other marketing channels.
- Understanding of referral marketing, CRM platforms, marketing automation, and customer engagement strategies.
- Ability to evaluate internal marketing capabilities and determine when to leverage external agency partners.
- Strong leadership, communication, and relationship-building skills, with the ability to work effectively with executives, franchise owners, and cross-functional teams.
- Ability to balance strategic planning with hands-on creative development and marketing execution.
- Strong analytical and problem-solving skills, with the ability to evaluate marketing performance using engagement, conversion, acquisition cost, and revenue data.
- Ability to manage multiple priorities and adapt to changing business needs in a collaborative, fast-paced environment.
Preferred
- Experience building and leading an internal marketing or creative team.
- Experience managing external creative, public relations, or performance marketing agencies.
- Experience working in the insurance or financial services industry.
- Experience supporting franchise organizations, channel marketing programs, or multi-location business networks.
Work Environment.
- This is a hybrid position, with candidates based in Los Angeles, California, or Austin, Texas, preferred.
- Travel is required to support business meetings, franchise events, and other company initiatives.
- This is a full-time leadership position requiring schedule flexibility to accommodate business needs, events, and travel.
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- All computer equipment necessary for the role will be provided to the employee.
This position is not able to be performed in California, Colorado, New York or Washington.
Base Salary Range:
$226,600-$283,250
