What We're Looking For:Our growing Lifestyle team is looking for a VP, GM Digital/Social.
We are seeking a leader in digital and social media marketing, who also understands influencer and can help holistically guide on where it sits in a broader digital marketing strategy. They should be an inspiring manager and a category expert in digital marketing that others can learn from.
Responsibilities:- Execute digital/social strategies from concept to completion
- Manage multiple clients across accounts
- Actively lead new business opportunities, from prospecting to pitching
- Provide strong counsel and recommendations, both for clients and internal teams
- Social campaign development, collaborating across digital, creative, analytics
- Work with integrated agency teams to develop plans that meet client goals
- Keep abreast of industry trends and regularly present fresh, proactive ideas to clients that are culture forward and demonstrate how our ideas will move the needle
- Manage third party relationships including vendors and partners
- Manage relationship with creative production for asset development
- Leverage the latest insights and data from social listening and platform intel to develop strategically thoughtful and fresh social campaigns
- Oversee community management team, ensuring proper processes and best practices are put in place
- Mentor and help develop entire team, not limited to direct reports
- Approve client SOWs and Letters of Agreement for partnerships
- Oversee budget maintenance, profitability and servicing across your digital workstreams
- Demonstrate expertise in approval processes and legal requirements per individual client needs
- Demonstrate thought leadership within organization and across industry
- Manage team structure, staffing and collaboration across agency
What you'll bring:- 10+ years relevant experience
- Experience managing large teams
- Experience managing large and sometimes complicated clients in a digital/social role
- Scrappy yet organized approach to maintaining effective and efficient results
- Ability to counsel clients and build their trust
- Experience bringing in new business, managing and growing accounts
- Strategy expertise across core digital and social channels
- Excellent writing, communication, and presentation skills
- Experience creating social media strategies and managing team to execute them
- Understand how to read a brand book/VIS ID and evolve it for social (think playbooks)
- Development and/or management of social influencer campaigns
- Understanding of paid social and measurement/analytics tools
- Experience working with project management platforms such as Monday.com
- Experience working with and managing team of design/video/photography a plus on the production side
- Location: NY Metro Area
What We'll BringHere are a few highlights of our benefits offerings as an M Boother:
- A workplace that's alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits
- Salary: $166,000-$199,000/year
Our Flexible Work Policy:We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.
