Position SummaryAs Vice President, Global Marketing, you'll have the opportunity to shape what's next for one of the most respected brands in test and measurement. Reporting to the Chief Product & Marketing Officer, you'll define and execute the marketing strategy, lead a talented global team, and partner across Product, Sales, and Engineering to strengthen the Tektronix brand and drive commercial growth across highly technical markets.
This is a visible leadership role with the opportunity to influence business strategy, develop exceptional talent, and strengthen a marketing organization serving customers at the forefront of innovation. If you're energized by building teams, mentoring leaders, and leaving a lasting mark on an iconic technology company, you'll find both the opportunity and the support to do it here.
Key Responsibilities- Define and execute the global marketing strategy aligned with business priorities and growth objectives.
- Lead and develop a global marketing organization spanning Brand & Communications, Digital Marketing & MarTech, Commercial Enablement, and Regional Marketing across the Americas, EMEA, and APAC.
- Strengthen Tektronix's brand, market positioning, and customer engagement across global technical markets.
- Drive demand generation, pipeline growth, and measurable business outcomes through data-driven marketing strategies.
- Own the global marketing budget and optimize investments to maximize business impact.
- Advance digital marketing, marketing operations, analytics, and customer engagement capabilities.
- Partner closely with Product, Sales, Engineering, and regional leaders to align strategy and go-to-market execution.
- Foster a high-performing, collaborative marketing organization through coaching, talent development, and continuous improvement.
- Leverage data and performance metrics to continuously improve marketing effectiveness.
- Champion a culture of innovation, collaboration, continuous improvement, and leadership development.
Qualifications- 15+ years of progressive marketing leadership experience, including executive responsibility for global marketing organizations.
- Proven success leading global marketing teams across multiple regions.
- Demonstrated success driving demand generation, commercial growth, and measurable business impact.
- Strong understanding of modern marketing practices, including digital marketing, marketing operations, analytics, and customer engagement.
- Experience managing significant marketing budgets and aligning investments to business objectives.
- B2B marketing experience within industrial technology, test & measurement, semiconductor, scientific instrumentation, or other highly technical markets.
- Strong commercial acumen with the ability to influence executive stakeholders and build cross-functional partnerships.
- Executive presence with the ability to influence cross-functional leaders and build alignment across the organization.
- Proven track record of building, coaching, and developing high-performing teams.
- Willingness to travel globally as needed. Hybrid in Beaverton, OR preferred; remote candidates will be considered.
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Pay RangeThe salary range for this position (in local currency) is 179200.00-332600.00
