Adlib Software | North America, remote | Full time | Reports to the Chief Commercial Officer
The role
We are hiring a VP, Global Marketing to lead marketing across North America and Europe. You will own marketing-sourced pipeline for insurance and marketing's retention and expansion targets for our installed base, lead the brand through the next phase of the company's evolution, and build the North American demand engine on a proven European playbook. You are quantitative and data driven: every program has a number, every dollar has a return. You will run an AI-powered marketing function, using the latest AI tools across content, campaigns, outbound and operations, and bring creative energy to a category where most vendors sound the same. You will lead a senior team spanning marketing operations, field marketing in North America and Europe, and GTM engineering, and partner closely with Sales, Product and Customer Success.
What you will do
- Pipeline: own marketing-sourced pipeline, coverage and conversion targets for insurance, globally
- Installed base: own marketing's retention and expansion targets for customers outside insurance; customer, partner and lifecycle marketing that supports renewal and growth
- North America: build the demand engine, field and event led, replicating the European playbook that won our first 100 insurers
- Data driven: run marketing on the numbers; test, measure and reallocate spend to what converts
- AI-powered marketing: run the function on the latest AI tools, including Claude and Regie.ai, across content, campaigns, outbound, account intelligence and reporting; more output per person, measured
- Creative: bring distinctive ideas to campaigns, events and content; make Adlib and Paperbox the brands buyers remember
- Brand: lead the global brand transition to an insurance-led, agentic company for regulated industries; land one brand architecture across Adlib and Paperbox and one web presence that serves every customer segment
- Positioning: steward company and solution messaging; ensure consistent execution across regions, channels and sales enablement
- Team and budget: lead and develop the global team; own the marketing budget and its return
- Measurement: run one funnel from first touch to close; report pipeline, coverage, cost per opportunity, win rate and installed base results to the executive team and board monthly
What success looks like: first 90 days
- Know the product: Adlib and Paperbox, what we sell, to whom, and why we win
- Know the customers: time with insurance and installed base accounts, Sales and Customer Success
- Know the funnel: what is working and what is not, by region, channel and program, with the data to prove it
- Know the team: one global operating cadence across ops, field and GTM engineering
- Deliver a diagnostic and a 12-month marketing plan to the executive team, with targets by quarter for insurance and the installed base
- North American programs live on the proven European playbook
- First creative ideas tested in market: one campaign, one event, one piece of content
- AI operating model in place: tools, workflows and standards across the team
- Funnel reporting in place: pipeline, coverage, cost per opportunity, win rate
- Brand roadmap agreed with the executive team
What you bring
Required
- 10+ years in B2B software marketing, 5+ leading teams
- 5+ years of Insurance technology experience: carriers, MGAs, TPAs and their ecosystem
- Scaled marketing at a growth-stage company ($15M to $40M ARR); PE-backed experience preferred
- Quantitative and data driven: owned a pipeline number; fluent in funnel math, attribution, unit economics, marketing automation and Salesforce
- Hands-on with AI tools across marketing, such as Claude and Regie.ai; has rebuilt workflows around them, not just trialed them
- A portfolio of creative work that stood out in B2B and produced pipeline
- Field and event led demand generation, hands-on
- Marketed to an installed base across more than one industry
- Led marketing across North America and Europe
Preferred
- Launched a European product in North America, or replicated a playbook across regions
- Led a rebrand or brand integration following an acquisition
- Claims or underwriting domain knowledge
Location and travel
Remote in the United States or Canada. Travel about 25%, including industry events and our European offices.
Compensation and benefits
Base salary, annual bonus tied to pipeline and retention targets, equity, and a full benefits package.
