10+ years in entertainment marketing, digital/social, advertising or creative strategy, with standout work.
Experience leading teams, major campaigns, agencies and budgets, in entertainment or at an agency.
A portfolio demonstrating ideas you personally originated, not just oversaw.
Deep understanding of fandoms, creators, emerging platforms and internet culture.
Proven ability to sell ambitious ideas to filmmakers, talent and executives.
Exceptional creative judgment, writing, presentation skills; willingness to travel.
Responsibilities
Own digital and social strategy for assigned films as early as script stage.
Personally originate bold, culturally resonant ideas; sharpen team and agency concepts with hands-on direction.
Obsess over the details that make ideas work, including copy, design, and timing.
Build persuasive briefs and presentations; act quickly on cultural opportunities without sacrificing quality.
Build with fandoms, understanding how communities theorize and iterate.
Bring fluency in TikTok, Reddit, Discord and emerging platforms.
Lead content capture strategy and execution across sets, junkets, and premieres.
Benefits
Full Coverage - Medical, Vision, and Dental
Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
401(k) company matching
Full Job Description
Overview
We are seeking a Vice President of Digital Marketing to lead a theatrical campaign team. We are looking for someone who pairs studio-scale execution with ideas the internet wants to discuss.
Reporting to the Head of Worldwide Digital Marketing, this role leads digital and social strategy across major releases from pre-production through release. You will manage a team, agencies and budgets, and partner across the studio.
We want a leader who brings the strange idea that makes a filmmaker ask, "Can we do that?", then gets it approved and executed without losing its magic. Live inside fandoms, bring taste and humor, and turn constraints into opportunities.
Responsibilities
Campaign Strategy & Creative Leadership
Own digital and social strategy for assigned films as early as script stage.
Personally originate bold, culturally resonant ideas; sharpen team and agency concepts with hands-on direction.
Obsess over the details -copy, design, creators, casting, props, tone and timing - that make ideas work.
Build persuasive briefs and presentations; move quickly when culture creates an opportunity without losing quality.
Culture, Fandom & Innovation
Build with fandoms, understanding how communities theorize, organize, joke and iterate.
Bring fluency in TikTok, Reddit, Discord and emerging platforms.
Identify new behaviors, technologies, creators and communities early; test small bets.
Give organic social channels a distinct, film-specific voice and point of view.
Discernment to know when an online conversation doesn't *not* require a brand's input.
Filmmaker, Talent & Content
Build trust with filmmakers, talent and representatives; persuade them to embrace unconventional ideas through thoughtful, tailored pitches.
Lead content capture strategy and execution across sets, junkets, premieres and shoots, creating authentic, film-specific material.
Team & Executive Leadership
Lead, coach and develop Directors, Managers and Coordinators while remaining hands-on.
Identify unconventional talent, nurture original instincts and create an environment where junior voices can take creative risks.
Integrate campaigns across multiple departments, including publicity, paid media, partnerships and creative .
Present confidently to senior leadership; manage simultaneous releases and share candid learnings.
Own budgets, forecasts, agencies and vendors, maximizing impact.
Qualifications
10+ years in entertainment marketing, digital/social, advertising or creative strategy, with standout work.
Experience leading teams, major campaigns, agencies and budgets, in entertainment or at an agency.
A portfolio demonstrating ideas you personally originated, not just oversaw.
Deep understanding of fandoms, creators, emerging platforms and internet culture.
Proven ability to sell ambitious ideas to filmmakers, talent and executives.
Exceptional creative judgment, writing, presentation skills; willingness to travel.
Additional Requirements
This position requires five (5) days per week in office.
Our Benefits
Full Coverage - Medical, Vision, and Dental
Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
401(k) company matching
Compensation
$180,000 - $200,000
About Lions Gate Entertainment Corp.
Lions Gate Entertainment Corp. is a Canadian-American entertainment company that produces and distributes films and television shows. The company's film and television library includes over 17,000 titles, and its content is distributed through various platforms, such as theaters, cable and satellite television, and streaming services. Lions Gate Entertainment Corp. was founded in 1997 and is headquartered in Santa Monica, California.
