Vice President, Digital Engagement

Overview

The Vice President, Digital Engagement directs and oversees digital engagement efforts to make it easier for consumers to access and manage care and for clinicians and administrative team members to manage their workflows in delivering care. The VP, Digital Engagement works with digital marketers, clinicians, IT professionals, clinical and administrative operations teams to deliver quality tools to enable access to and management of patient care. The VP, Digital Engagement will have a deep knowledge of access, clinical tools, technology, digital marketing and operational workflows. This position will manage a team of technologists, digital marketers and SEO and usability experts.

Responsibilities

A day in the life of a Vice President, Digital Engagement at Hackensack Meridian Health includes:

• Provides thought leadership and strategic direction and implementation in digital engagement as it relates to patients, consumers, team members and clinicians for Network.
• Leverages technology, operational processes and communications to enhance reputation, engagement and growth in developing and deploying tools.
• Manages a team of developers, technical architects, web designers, search engine optimization experts and usability experts. Digital team members work together to develop the digital infrastructure and deploy products across the continuum of care.
• Produces the platform to build the digital strategy to make access to healthcare easier and the management of a consumer's healthcare straightforward. Responsible for implementation and support.
• Creates processes to test creative new ideas and platforms, and constantly update Network portfolio.
• Manages digital budgets across HMH Network.
• Creates and implements web properties for team members, clinicians, patients and consumers.
• Creates and executes mobile strategy for HMH to ensure consumers and team members can access critical work and health care information via all mobile devices.
• Ensure the mobile app strategy incorporates integration with any business or clinical tools that have an app available.
• Develops, prioritizes, and oversees the execution of innovative projects across social, advertising and web platforms.
• Creates and executes strategy and deployment of online access through web, chatbot, SMS text
• Drives enterprise-wide implementation plan for search engine optimization.
• Identifies trends and insights, and optimizes digital brand performance based on analytics
• Creates and deploys clinical tools for patients to manage care, including MyChart and all HMH Authenticated experiences.
• Develops and implements the HMH internal digital strategy, including the intranet and mobile app
• Acts as executive partner to HMH C-suite leaders in HR, physician enterprise, etc.
• Builds and maintains strong relationships with internal cross functional partners, including creative and site teams, as well as external strategic initiatives and partner agencies.
• Develops e-commerce capabilities and online qualified lead capture.
• Hires, develops, trains, and provides succession planning for a team.
• Other duties and/or projects as assigned.
• Adheres to HMH Organizational competencies and standards of behavior.

Qualifications

Education, Knowledge, Skills and Abilities Required:

• Bachelor's degree in a related field.
• Minimum of 10 years of experience in digital marketing.
• Expertise in web, mobile, mobile app development.
• Leadership experience in IT integration with multiple interfaces including APIs, SDKs.
• Experience managing a team through digital platform transitions, web redesigns, and mobile app launches.
• Experience with multiple content management systems such as Sitecore, WordPress, Headless Content Systems, Google sites.
• Thorough knowledge with search engine analytics such as Google Analytics, Google Analytics 4, Google Data Studio, Generative AI, SMS tech and chatbots.
• Ability to deal well with competing priorities, heavy workloads and a rapidly changing business environment.
• Proven experience in dealing with high-level executives and a demonstrated ability to counsel senior management.
• Track record in building digital footprint and key performance dashboard for major brand.
• Experience with navigating complex organizations.
• Excellent written and verbal communication skills.
• Proficient computer skills including but not limited to Microsoft Office and Google Suite platforms.

Education, Knowledge, Skills and Abilities Preferred:

• Master's degree in a related field.

Licenses and Certifications Preferred:

• Training or certification in leadership management, usability experience, analytics and generative AI.

If you feel that the above description speaks directly to your strengths and capabilities, then please apply today!   

Starting Minimum RateMinimum rate of $230,526.40 Annually Job Posting DisclosureHMH is committed to pay equity and transparency for our team members. The posted rate of pay in this job posting is a reasonable good faith estimate of the minimum base pay for this role at the time of posting in accordance with the New Jersey Pay Transparency Act and does not reflect the full value of our market-competitive total rewards package. The starting rate of pay is provided for informational purposes only and is not a guarantee of a specific offer. Posted hourly rates may be stated as an annual salary in the offer and posted annual salaries may be stated as an hourly rate in the offer, depending on the level and nature of the job duties and credentials of the candidate. The base compensation determined at the time of the offer may be different than the posted rate of pay based on a number of non-discriminatory factors, including but not limited to: Labor Market Data: Compensation is benchmarked against market data to ensure competitiveness. Experience: Years of relevant work experience. Education and Certifications: Level of education attained, including specialized certifications, credentials, completed apprenticeship programs or advanced training. Skills: Demonstrated proficiency in relevant skills and competencies. Geographic Location: Cost of living and market rates for the specific location. Internal Equity: Compensation is determined in a manner consistent with compensation ranges for similar roles within the organization. Budget and Grant Funding: Departmental budgets and any grant funding associated with the job position may impact the pay that can be offered. Some jobs may also be eligible for performance-based incentives, bonuses, or commissions not reflected in the starting rate. Certain positions may also be eligible for shift differentials for work performed on evening, night, or weekend shifts. In addition to our compensation for full-time and part-time (20+ hours/week) job positions, HMH offers a comprehensive benefits package, including health, dental, vision, paid leave, tuition reimbursement, and retirement benefits.