8+ years in performance marketing or growth marketing, with 5+ years in SaaS or high-growth environments.
Proven experience in leading consumer acquisition P&L at scale.
Strong understanding of consumer growth dynamics and full-funnel strategy.
Demonstrated ability to build and mentor high-performing marketing teams.
Experience with AI-driven marketing strategies and tools.
Data-driven mindset with hands-on experience in A/B testing and structured experiments.
Fluency in MarTech and attribution, with experience in privacy-preserving measurement.
Responsibilities
Develop and execute the full-funnel growth vision and roadmap for member acquisition.
Lead and inspire a team focused on acquisition, conversion, and retention.
Manage performance across various digital marketing channels including SEM and paid social.
Cultivate a culture of testing and optimization using analytics and incrementality testing.
Collaborate with Product to align marketing efforts with product-led improvements.
Oversee growth forecasting, budget allocation, and reporting for marketing channels.
Stay informed on emerging channels and technologies to guide strategic growth decisions.
Benefits
Remote-first work environment.
Comprehensive health insurance plans including medical, dental, and vision.
401K plan with employer contributions.
Lifestyle Spending Account for wellness and family care.
Monthly stipends for co-working and work-from-home expenses.
Financial wellness benefits and perks through various programs.
Inclusive family and medical leave policies.
12 paid holidays and flexible PTO.
Full Job Description
The Vice President, D2C Growth (Consumer) Marketing will lead Alma's consumer growth engine - driving member acquisition, activation, and lifecycle for the MSO consumer line of business. You'll set the vision and roadmap for paid and organic growth, build and lead a high-performing team, and partner closely with Product, Data, and Creative to drive growth without owning the funnel or product surface itself. This role reports directly to the President and carries executive-level visibility on consumer growth strategy. This is a full-time hybrid role based in Seattle, San Francisco, or New York City, minimum of 2 days in-office. If located outside of NYC, quarterly travel will be required.
What you'll do:
Own the full-funnel growth vision and roadmap - paid, owned, earned, and lifecycle - to scale member acquisition efficiently for your line of business. Build, mentor, and inspire a team of high-performing growth marketers and channel leads focused on acquisition, conversion, and retention.
Own performance across SEM, paid social, programmatic/display, OLV/OTT, and affiliate, while expanding into new frontiers such as directories and partnership-based growth.
Foster a rigorous culture of testing, measurement, and optimization - leveraging analytics, attribution, and incrementality testing to drive decisions, within HIPAA and data privacy constraints.
Partner closely with Product, which owns the member funnel and product end-to-end, to keep messaging, targeting, and campaign sequencing tightly aligned with product-led funnel improvements - including continued momentum for HelloAlma.com.
Collaborate with Creative and Brand to increase testing velocity across message, audience, and creative assets.
Own growth forecasting, budget allocation, and reporting across paid and lifecycle channels for your line of business.
Partner with the centralized martech function (spanning systems such as Iterable, Salesforce, Marketo, Growsurf, and the website) to keep acquisition and lifecycle programs well-supported through a period of shared/evolving stack ownership.
Stay ahead of emerging channels and technologies - serving as a strategic thought partner to the COO and senior leadership on consumer growth strategy and investment decisions.
What success looks like:
Member acquisition: Meet or exceed quarterly goals for new members completing their first visit through marketing-led acquisition.
Acquisition efficiency: Scale member growth within target customer acquisition cost and payback thresholds, measuring CAC against completed first visits.
Member activation: In partnership with Product, improve the percentage of marketing-acquired members who complete a first visit and reduce time to care.
Lifecycle impact: Deliver measurable incremental lift in activation, repeat visits, and reactivation through lifecycle campaigns, validated through controlled testing.
Channel diversification: Grow the volume and share of new members acquired through organic, referral, affiliate, and partnership channels while maintaining acquisition efficiency.
Who you are:
8+ years in performance marketing, demand generation, or growth marketing, with a minimum of 5 years in SaaS and/or high-growth environments, including senior leadership experience owning a consumer acquisition P&L at scale.
Deep familiarity with consumer growth dynamics and full-funnel strategy.
A track record of building and developing high-performing growth marketing teams.
Experience deploying AI-forward or AI-native marketing strategies and tooling.
A data-driven approach, with hands-on experience running structured experiments, A/B tests, and building repeatable playbooks from insights.
Strong MarTech and attribution fluency, including working effectively with a centralized/shared martech stack, incrementality testing, and privacy-preserving measurement.
A clear, direct communicator who can translate performance marketing topics for executives and non-expert stakeholders.
Comfort operating with some ambiguity around shared infrastructure ownership (martech stack, funnel dependencies with Product).
Benefits:
We're a remote-first company
Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
401K plan (ADP)
Lifestyle Spending Account for health, wellness, and family care
Monthly co-working space membership stipend
Monthly work-from-home stipend
Financial wellness benefits through Northstar
Pet discount program through United Pet Care
Financial perks and rewards through PerkSpot
EAP access through Aetna
One-time home office stipend to set up your home office
Inclusive family and medical leave plans
12 paid holidays
Flexible PTO
Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.
Spring Health is a mental health care company that provides employers with a comprehensive mental health solution for their employees. The company's platform uses AI and machine learning algorithms to match employees with the right mental health care provider and treatment plan. Spring Health's services include mental health assessments, therapy, medication management, and coaching. The company was founded in 2016 and is headquartered in New York, New York.
