Full Job Description
Vice President, Consumer Loan Originations
Scheduled Weekly Hours:
40
Salary range: $200,000-$260,000 base, plus incentive eligibility.
What You'll Be Doing
Responsible for setting the strategic direction and leading the performance of consumer loan acquisition and the origination experience across direct, indirect, contact center, branch-assisted, digital, and emerging delivery channels. Leads the consumer loan origination experience, with accountability for application acquisition, completion, conversion, and reducing Member friction. Partners across Consumer Lending and enterprise functions to deliver sustainable growth, strong conversion, consistent and personal Member experiences, operational scalability, and responsible lending outcomes.
37Collaborates with the SVP, Consumer Lending and senior leadership to establish and execute the strategy, goals, and priorities for consumer loan acquisition, channel performance, and the origination experience.
37Leads consumer loan acquisition, consultation, and conversion across direct, indirect, contact center, branch-assisted, digital, and emerging channels, ensuring alignment with Credit Union objectives and Member needs.
37Leads the continuous improvement of the consumer loan origination experience, with clear accountability for Member communications, channel consistency, effective handoffs, application completion, conversion, and reducing Member friction throughout the application process.
37Establishes and monitors performance measures across application volume, application completion, conversion, pull-through, service, quality, productivity, Member effort, channel performance, and financial outcomes. Uses results to identify root causes, set priorities, and ensure measurable improvement.
37Leads the design and continuous improvement of the consumer loan application experience using Member feedback, application journey data, complaints, operational measures, market insights, and teammember input. Drives improvements in first-contact resolution, proactive communication, application completion, pull-through, service recovery, and reducing Member friction throughout the application process
37Champions modernization of consumer loan originations through digital capabilities, automation, self-service, artificial intelligence, workflow improvements, and responsible technology adoption that improve Member outcomes, teammember effectiveness, scalability, and controls.
37Provides strategic oversight of indirect and other third-party origination channels, including dealer and digital marketplace relationships. Establishes partner scorecards and expectations addressing growth, conversion, service, origination quality, Member experience, compliance, and strategic value.
37Partners with Branch Operations and other Member-facing channels to establish consistent origination practices, consultation standards, escalation support, and Member communications.
37Leads consultative and outbound lending strategies that identify appropriate Member needs, provide clear product guidance, and support responsible loan growth and deeper Member relationships.
37Provides origination, Member, channel, and competitive insights to support consumer loan product, pricing, promotion, and distribution strategies.
37Evaluates consumer behavior, competitive conditions, industry developments, technologies, and delivery-channel trends and translates relevant insights into actionable recommendations.
37Partners with Consumer Loan Operations, Credit Risk, Compliance, and the SVP, Consumer Lending to ensure origination practices align with established credit policies, risk appetite, delegated authorities, and Member service expectations. Provides channel and Member insights to support appropriate enhancements to decision strategies and escalation practices.
37Develops and executes workforce management, capacity planning, demand forecasting, quality assurance, and reporting strategies that improve service, productivity, consultation, teammember effectiveness, and the Member experience.
37Ensures effective escalation and service-recovery practices. Uses complaint, escalation, error, and quality trends to identify root causes and drive systemic improvement rather than relying on case-by-case resolution.
37Builds strong cross-functional partnerships across Consumer Lending, Branch Operations, Member Care, Digital, Technology, Marketing, Finance, Risk, Compliance, Strategic Integration, and other enterprise functions to deliver coordinated strategies and consistent Member journeys.
Additional Job Functions
37Leads and develops managers, teammembers and functional capabilities by establishing workforce strategies, operational plans and budgets to achieve organizational objectives.
37Leverages data, analytics, market intelligence and industry trends to optimize performance, support strategic decision-making and drive continuous improvement.
37Builds and maintains strategic relationships with stakeholders, vendors and business partners to enhance organizational capabilities and business results.
37Provides leadership and influence across assigned functions, driving performance, innovation and a strong Member-focused service culture.
37Appropriately identifies, evaluates, and manages risk within area and implements risk mitigation strategies and activities as appropriate.
37Performs other duties as assigned
37Complies with regulatory compliance and assigned training requirements including but not limited to BSA regulations corresponding to their specific job duties. Failure to do so may result in disciplinary and other employment related actions.
Qualifications
37High School Diploma or GED required
37Bachelor's Degree in a related field or equivalent years of experience required
37Master's Degree in a related field preferred
3715+ years of prior relevant experience required
3710+ years of prior management experience required
Knowledge, Skills, and Abilities
37Strategic leadership and executive-level judgment, with the ability to translate enterprise strategy into clear priorities, operating plans, accountability, and measurable outcomes.
37Deep understanding of consumer loan acquisition, direct and indirect origination channels, contact-center operations, underwriting and processing workflows, and downstream servicing dependencies.
37Strong knowledge of consumer lending laws, regulations, and control expectations, including fair lending, adverse action, credit reporting, privacy, Member protection, and third-party oversight.
37Strong financial and business acumen, including budgeting, forecasting, resource allocation, investment evaluation, and interpretation of lending performance.
37Demonstrated proficiency using data and analytics to define performance measures, diagnose root causes, forecast demand, make decisions, and evaluate results.
37Strong understanding of digital lending platforms, loan-origination systems, decisioning technologies, automation, artificial intelligence, self-service, workflow, and data-enabled performance management.
37Ability to balance growth, Member value, service quality, operational capacity, financial outcomes, and risk.
37Proven ability to lead organizational change and complex business transformation while maintaining engagement and operational continuity.
37Exceptional relationship-building, negotiation, vendor-governance, and stakeholder-management capabilities.
37Strong executive presence with excellent verbal, written, presentation, and influence skills, including the ability to communicate complex lending, operational, financial, Member, and risk matters clearly.
37Ability to build, develop, engage, and retain high-performing teams and strengthen succession and leadership bench capacity.
37High ethical standards, sound judgment, integrity, professionalism, and commitment to the Credit Union's values and Member Service philosophy.
37Results-oriented, organized, and adaptable, with the ability to manage competing priorities in a dynamic environment.
37Experience leading omnichannel consumer lending acquisition and Member experience strategies.
37Experience with workforce management, quality assurance, business continuity, and operational resilience in a high-volume environment.
37Experience developing business cases and measuring the results of strategic investments.