POSITION OVERVIEW The Vice President, Brand Marketing, Fragrance will lead the strategic vision, growth, and development of Maesa's fragrance portfolio. This leader will own the brand agenda, including brand strategy, consumer marketing, go-to-market planning and execution,, retail activation, portfolio management, and business performance.
This role will translate consumer, cultural, category, and retail insights into breakthrough strategies that build brand equity and drive profitable growth. The VP will partner closely with Blue Sky Innovation, Product Development, Creative, Sales, Finance, Operations, and external partners to bring compelling brands and innovation to market with speed and excellence.
The VP will also lead and develop the Fragrance Brand Marketing team and serve as a senior champion for the portfolio across the organization.
This role is based in NYC and will follow Maesa's hybrid office expectations of at least three (3) days in the office.
KEY RESPONSIBILITIES - Brand & Portfolio Strategy: Set the vision, positioning, and growth strategy for the fragrance portfolio, identifying consumer, category, cultural, and white-space opportunities.
- Business & P&L Leadership: Own brand performance and partner with Finance and Sales on annual plans, forecasts, budgets, investment priorities, and strategies to deliver profitable growth.
- Innovation: Lead the multi-year innovation strategy and pipeline in partnership with Product Development, Creative, Design, Sales, and Operations, from consumer insight through commercialization.
- Integrated Marketing: Lead 3606 marketing strategies across paid, earned, owned, social, influencer, PR, experiential, retail, e-commerce, and digital channels.
- Creative & Brand Building: Champion breakthrough storytelling, creative excellence, and consistent brand expression across every consumer touchpoint.
- Retail & Commercial Strategy: Partner with Sales and key retailers to develop compelling sell-in strategies, launches, merchandising, and activation programs that drive awareness, trial, conversion, and growth.
- Consumer & Insights: Leverage consumer, retailer, syndicated, social, and competitive insights to identify opportunities, measure performance, and optimize investment.
- Cross-Functional Leadership: Align senior stakeholders and cross-functional teams around brand vision, priorities, innovation, and go-to-market execution.
- People Leadership: Build, coach, and develop a high-performing Brand Marketing team, strengthening capabilities and building a pipeline of future leaders.
QUALIFICATIONS AND REQUIREMENTS - 12+ years of progressive brand marketing and general management experience, ideally within fragrance, beauty, personal care, or consumer products.
- Proven success building and scaling consumer brands and delivering profitable growth.
- Strong experience in brand strategy and go-to-market execution.
- Deep understanding of fragrance, beauty, consumer and cultural trends, retail, digital, social, influencer, and e-commerce.
- Strong commercial and financial acumen, including experience managing significant marketing investments and P&L drivers.
- Experience partnering with major national retailers and presenting to senior executive and retail stakeholders.
- Merchandising experience required, including partnering with retailers on in-store presentation, displays, and activation programs.
- Proven ability to build, lead, and develop high-performing teams.
- Exceptional strategic thinking, communication, influencing, and executive presentation skills.
- Strong analytical skills with the ability to translate consumer, retailer, syndicated, and financial data into action.
- Entrepreneurial mindset with the ability to move seamlessly between strategy and execution in a fast-paced environment.
- Bachelor's degree required; MBA preferred.
What We Offer $200k/ yr - $240k/yr
Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.
Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.
