CompensationThe compensation target for this role is: $157,300 - $185,000
Why this role mattersThe Vice President, Brand Management owns the system that turns Purple's brand and marketing strategy into integrated, funded, sequenced and measurable plans. You are the steward of what Purple stands for and the conductor who makes every launch, campaign and touchpoint play from the same score.
Brand Management is a young function at Purple. The first team, briefs and planning processes are already being stood up, and you will turn them into a well-run machine. You set the brand foundation and positioning, author the briefs, own the plan of record and the go-to-market process, and run the measurement and operations that tell us what's working. You partner with the CMO, Creative, Media, Product, Insights, Finance and our eCommerce, Retail and Wholesale channel leaders.
This is a strategy and systems role, not a creative one. You hold strategic intent and challenge the work before it reaches the CMO; Creative owns the craft.
We move fast. Priorities shift. We're a publicly traded company that still operates with a startup engine. If you love bringing order, rigor and a sharp point of view to a bold brand, this was written for you.
How Purple brings you comfort- Comprehensive Health & Wellness Benefits
- Childbirth & Parental Leave
