Walmart

(USA) Senior Manager, Product Marketing

Walmart$117K — $234K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business Administration, or related field and 3 years of experience in the relevant sector
  • OR 6 years of equivalent experience in Marketing, Business Administration, or related field
  • Proficient in business communication and relationship building
  • Experienced in market research methodologies and reporting standards
  • Strong skills in product awareness and digital marketing execution

Responsibilities

  • Lead influential discussions across divisions using data-driven narratives
  • Conduct market research and generate comprehensive reports
  • Build and maintain strategic partnerships for collaborative success
  • Coordinate product training and development initiatives
  • Implement and oversee digital marketing strategies and programs
  • Coach teams on marketing best practices and tools
  • Enhance customer service excellence through innovative solutions

Benefits

  • Professional development opportunities
  • Collaborative work environment
  • Access to advanced marketing tools and technologies
  • Comprehensive health and wellness programs
  • Flexible work arrangements
  • Employee engagement initiatives
Full Job Description
Position Summary...

What you'll do...
Influential Communication Possess knowledge of Verbalnonverbal behaviors application and allocation of business communication stylestechniques in ambiguous and challenging situations situational awareness communication channelsmediums interpersonal skills and universal relationship building with ability to connect seemingly unconnected parties influencing styles To be able to carry out the following responsibilities Leads discussions with varying viewpoints presents to and influences audiences across divisions using appropriate frameworkstools leverages factbased data and analytics insights from multiple finance and business domains to build a cohesive narrative form an argument organize thoughts and present in a clear concise and meaningful way demonstrates decision and coordination skills when faced with conflicting or ambiguous inputs acts as a trusted advisor to business partners influencing them to act as needed to move the business forward provides effective timely feedback to others seeks internalizes and utilizes feedback to make changesMarket Research Possess knowledge of Market research approaches and methodologies market research reporting standards and formatting market analysis techniques To be able to carry out the following responsibilities Selects appropriate investigative or analytical methods to assess a market research project combines historical and current data to generate market research reports assists in the planning design and implementation of a market research project analyzes the validity and reliability of market research results follows a certain structural research process for conducting market researchPartnership Collaboration Possess knowledge of Stakeholder identification and mapping stakeholder analysis stakeholder communication stakeholder engagement techniques stakeholder management effectiveness tools and methods fluency in specialized business vernacular To be able to carry out the following responsibilities Builds maintains and enhances effective internal and external partnerships influences outcomes and assists in communicating shared goals with groups and parties identifies and addresses additional partner needs and educates partners on value creation communicates with other individuals or teams to solve shared problems identifies how changes in business strategy impact talent and recruiting strategies consults regularly with leaders of business units to advise on strategic decisions brings ideas and solutions proactively to the business and team members promotes in the workplaceProduct Awareness and Adoption Possess knowledge of Product characteristics and attributes product training methods product demo techniques To be able to carry out the following responsibilities Gathers summarizes and prioritizes ideas for new products or new versions of existing products describes the purpose of and a methodology for a product usability analysis evaluates the benefits and drawbacks of various delivery mechanisms on product training assesses client proficiency and retention and modifies programs as needed directs the selection of resources and approaches for training on advanced product features and functions designs and conducts detailed demos for all product features and facilitiesDigital Marketing Execution Possess knowledge of Marketing and product positioning principles organizational Marketing plan practices Marketing support tools To be able to carry out the following responsibilities Compares and contrasts alternative strategies to accelerating product sales conducts market climate surveys and determines the implications for a business unit oversees the operation and feedback of Marketing tasks and activities develops Marketing plans and programs for multiple products advises on the strengths and weaknesses of alternative Marketing approaches coaches others on the adoption of advanced technologies and tools for Marketing tasks and activitiesMarketing Acumen Possess knowledge of Marketing tools used by the organization Marketing roles and responsibilities industry Marketing practices To be able to carry out the following responsibilities Coaches others on building key relationships and dependencies with other business functions advises on the development of Marketing strategies and plans analyzes the use of technology in current and planned Marketing strategies contributes to the establishment of best practices for Marketing develops successful implementation or improvement initiatives for the Marketing unit or department oversees a Marketing unit or departmentBusiness Data Analysis Possess knowledge of Business data analysis tools or software used by the organization key concepts of business data analysis methods data sources used by the organization and assigned function To be able to carry out the following responsibilities Sets standards for business data analysis tools and techniques advises on applications and ensures compliance evaluates the quality of business data collected and the effectiveness of data analysis methods oversees the use of business data analysis software and troubleshoots for common errors provides solutions to data requirements in the business data analysis process suggests conclusions with results drawn from business data analysis directs the implementation of business data collection processes and educates lessexperienced employees on new data sourcesProposals and Presentations Possess knowledge of Presentation and proposal standards formats and guidelines technical and legal requirements for proposals To be able to carry out the following responsibilities Leads discussions on customer types effective proposals and presentations develops proposal and presentation processes to improve volume evaluates best practices of proposals and presentations within the industry trains others on developing multiple and varied formal written proposals collaborates with professionals to enhance the organizations proposal and presentation strategies analyzes customer feedback to provide better proposals and presentationsCustomer Service Excellence Possess knowledge of Organizational customer service processes and standards customer issue documentation procedures To be able to carry out the following responsibilities Recovers from service failures in a way designed to enhance customer satisfaction teaches others to deliver customer service in a variety of settings participates in developing a variety of effective ways to deal with difficult customers resolves complex customer complaints or problems applies the concept of Moments of Truth to customer service anticipates and addresses customer needsEnd User Training Possess knowledge of Organizational training procedures client need assessment methods training program development processes To be able to carry out the following responsibilities Assesses client proficiency and retention and modifies programs as needed coaches others on implementing effective enduser training programs develops and maintains enduser training programs using client assessments facilitates enduser learning through proper tools and by demonstrating knowledge of products delivers training programs including formal and informal training programs utilizing all training resources answers complex client questions and provides proper and efficient solutionsProduct Expertise Posses knowledge of Current products and service offerings product support tools literature and documentation To be able to carry out the following responsibilities Creates a system to organize and maintain different product lines advocates for the development of new technologies and tools for the full spectrum of product groups and products leads discussions on the future perspective of crossfunctional products or services in the organization designs systematic protocols and procedures for product lines in the organization reports current product lines product history evolution and future plans to stakeholders establishes organizational best practices for product strategies

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America

About Walmart

WalmartLabs is accelerating their development to redefine the shopping experience to meet the changing needs of our customers wherever they are —in a store, on our website, or on their mobile device.

Walmart Careers

Joining Walmart means becoming part of a world-renowned team that leads with innovation and is committed to creating impact. As the largest retailer globally, Walmart offers unparalleled job opportunities and career growth in an environment that values diversity and leadership. Work You’ll Do At Walmart, you will be part of a dynamic team that drives our mission to help people save money so they can live better. Engage in work that matters with a company that offers both stability and the flexibility to explore different career paths. Transform the retail landscape with your skills and help shape the future of millions of customers worldwide. Walmart is at the forefront of combining retail with advanced technology, making it an exciting place for professional growth and innovation. Lead with Us Step into a role that harnesses your potential and places you at the intersection of retail and technology. Walmart is not just a company; it's a community where you can develop your leadership skills and contribute to a culture that nurtures professional growth. Work with a diverse team of experts who bring a wealth of knowledge and experience to the table. Our commitment to diversity training ensures that all team members are valued and can thrive. Walmart Careers and Employment Opportunities We are continuously expanding our team to include enthusiastic professionals eager to drive change and make a significant impact. Explore a range of positions from entry-level to executive, each offering competitive benefits and the opportunity to advance. Innovate with Us Join Walmart and be part of a team that is dedicated to innovation and excellence. With over 2.3 million associates worldwide, you are joining the largest private employment group, ready to innovate, lead, and impact the global market. Internship Programs Kickstart your career with a Walmart internship. Gain invaluable experience, build your resume, and develop networking connections that will empower your career journey. Our internships provide a platform to apply your academic knowledge in real-world scenarios, preparing you for future employment. Be Part of a Great Team At Walmart, our team is our strength. We invest in our employees through robust training programs, leadership development, and opportunities for career advancement. Enjoy the benefits of working in a supportive and inclusive environment where every member’s contribution is valued. Future-Proof Your Career Your journey at Walmart can be as vast as your ambitions. With endless opportunities to grow, learn, and lead, you can take your professional experience to new heights. Benefit from our comprehensive training programs and develop the skills needed for tomorrow’s challenges. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Explore the diverse job opportunities at Walmart and find where you can make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Walmart. SEARCH WALMART JOBS Join Walmart today and be part of a story of growth, innovation, and leadership.
Learn more about Walmart
Size
2,300 employees
Market Cap
$387 billion
Industry
Net Income
$13.5 billion
Founded
1962
5 Year Trend
+3.3%
Revenue
$559.1 billion
NASDAQ

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