Position Summary...Role summary: The (USA) Manager, Account Strategy leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies. This role involves monitoring campaign performance, optimizing results using data analytics, and collaborating with internal teams and external partners to ensure success. The manager provides consultative guidance, drives client onboarding, and builds strategic business plans informed by customer insights. Additionally, this position supports team development, fosters continuous improvement, and upholds company values while delivering measurable outcomes aligned with organizational goals.
What you'll do...What you'll do: - Develop and implement omnichannel advertising campaigns aligned with client marketing goals using Walmart Connect's solutions.
- Monitor campaign performance and optimize delivery based on key metrics such as CPM, ROAS, and CTR.
- Lead campaign setup, troubleshooting, and integration across advertising platforms and internal systems.
- Collaborate with clients, agencies, and internal teams to build joint business plans and present strategic recommendations.
- Analyze data to generate actionable insights for campaign growth and revenue forecasting.
- Support process improvements and digital innovation initiatives to enhance media strategy effectiveness.
- Mentor team members and promote continuous learning and adaptability in a dynamic environment.
What you'll bring: - Proven experience in developing and executing omnichannel media strategies aligned with client marketing goals.
- Strong proficiency in campaign management, including setup, pacing, optimization, and troubleshooting across advertising platforms.
- Expertise in analyzing digital metrics such as CPM, ROAS, and CTR to evaluate and enhance campaign performance.
- Ability to translate customer insights and data analysis into actionable recommendations for campaign growth.
- Skilled in building collaborative relationships with clients, agencies, and internal teams to drive business results.
- Experience in forecasting revenue and identifying market trends using historical data and analytics.
- Demonstrated leadership in mentoring team members and supporting continuous learning initiatives.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's degree in business, marketing, communication, or related area and 3 years' experience in digital media, account management, or advertising strategy.
Option 2: 5 years' experience in digital media, account management, marketing, or advertising strategy.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Experience in sales or media strategy, Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI., Master's degree in marketing, business, or related area.
Primary Location...221 River St, Hoboken, NJ 07030, United States of America
