Position Summary...Role summary:
The (USA) Director, Marketing Planning and Strategy leads the development and execution of comprehensive marketing strategies that drive brand growth and customer engagement. This role collaborates cross-functionally to align resources, optimize budget allocation, and leverage customer insights and analytics to inform decision-making. The director oversees complex campaigns, ensuring consistent brand messaging across channels while managing performance metrics and operational plans. Additionally, this position fosters team development, mentors associates, and partners with stakeholders to achieve strategic objectives that enhance Walmart's market position and deliver measurable business results.
About the team:
The Director of Marketing Planning and Strategy, Membership within the Member Activation Team will lead Marketing strategy supporting membership acquisition, engagement, and retention lifecycle initiatives. Collaborating with Membership, Personalization, and the Marketing Channel teams, they ensure our communications across each member's lifecycle are serving the best member experience while simultaneously growing member lifetime value. As a strategic team leader, the ideal candidate will lead the Membership Marketing Team with a member-first mindset, data-driven approach, and deliver measurable business impact.
What you'll do...- Monitor and ensure delivery against agreed upon KPIs for acquisition, loyalty, and upgrades, collaborating with cross-functional teams to refine strategies based on performance data and evolving member needs.
- Use member behavior insights to inform strategies, improving NPS and LTV through optimized value propositions, experience, and rewards programs.
- Lead cross-functional collaboration with legal, finance, planning, and technology teams to align marketing initiatives with business objectives.
- Manage budget allocation and optimize media investments to maximize marketing effectiveness and return on investment.
- Oversee creative brief development and ensure consistent brand messaging across all channels and campaigns.
- Guide and mentor marketing teams to enhance skills and achieve business goals.
What you'll bring...- Proven expertise in developing and executing comprehensive marketing strategies informed by customer insights and analytics.
- Strong leadership skills with experience managing cross-functional teams and collaborating with many stakeholders.
- Demonstrated ability to manage complex budgets and optimize media investments to maximize marketing ROI.
- Proficiency in brand management, including creating and maintaining consistent brand messaging across multiple channels.
- Experience in planning and implementing large-scale marketing initiatives with measurable business impact.
- Analytical mindset with the ability to leverage data to adjust strategies and improve campaign performance.
- Excellent communication skills to influence senior leadership and guide team development.
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing, Supervisory
Masters: Business Administration
Primary Location...2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
