This is a Range 9 position and starts at $125,000. This job will close 11/20.
US Synthetic has an immediate need for a Market Development Lead - Industrial Mixing. This role may be based in Orem, UT, or performed remotely. The position is responsible for developing a market- and customer-back commercial approach for diamond bearings in the industrial-mixing market, with preference for OEM applications, and converting market insights into a focused, repeatable go-to-market model that supports sales goals. The role will develop market knowledge, customer relationships, and qualified opportunities while partnering with in-house product management and engineering resources to create technical, customized solutions.
What You Will Do:
• Develop US Synthetic market knowledge and a repeatable commercial and go-to-market approach for diamond bearings in industrial mixing, with preference for OEM applications and customers
• Map the industrial-mixing ecosystem, including priority OEMs, end users, engineering firms and other specification/influence points, applications, buying processes, technical decision-makers, channels, and competitive alternatives
• Use existing industry expertise and relationships to accelerate customer access, discovery, and qualified opportunity development
• Conduct structured customer meetings and field visits to identify customer pain points, unmet needs, application requirements, value drivers, willingness to pay, qualification/adoption barriers, and purchasing criteria
• Determine where to play and how to win, including where US Synthetic has a compelling right-to-win and sufficient commercial value before significant engineering resources are committed
• Build and manage prioritized target accounts and opportunity pipeline based on market attractiveness, technical fit, customer value, and revenue potential
• Partner with in-house engineering to translate qualified customer requirements into customized bearing solutions and develop a path from trial and validation through qualification, specification/design-in, and repeat business
• Develop the customer value proposition and commercial case for diamond bearings around durability, cost of failure, downtime, maintenance, replacement frequency, and total cost of ownership
• Test and refine value propositions, messaging, pricing assumptions, and routes to market, including OEM design-in, engineering-firm specification, end-user adoption, aftermarket, and channel strategies
• Recommend when to scale, continue learning, pivot, or stop market-development efforts based on customer and market evidence
• Document market learning and establish a practical, repeatable sales playbook that can be shared and scaled across the organization
• Responsible for assigned customer sales and achievement of agreed sales goals
• Understand and review customer needs, determine requirements, feasibility of efforts, and resources to satisfy needs
• Build and maintain strong relationships with customers, prospects, engineering firms, industry partners, and vendors
• Communicate voice-of-customer insights, competitive intelligence, market findings, and growth opportunities to the US Synthetic management team
• Develop and implement methods for monitoring opportunities, qualification efforts, customer commitments, and commercial progress
• Prepare and report on customer activity, market learning, qualification milestones, opportunity pipeline, sales, and technical data related to bearings and other products
• Keep immediate leader advised of work status, workload, problems, and progress related to work assignments
• Travel up to 50% to customer, prospect, industry, and company locations
• Work remotely when not traveling or when an on-site presence in Orem, UT is not required
• Follow all company policies (Attendance, No Tobacco Products on Campus, Illegal Drug & Alcohol, Family Medical Leave Act, Personal Appearance, Personal Electronic Devices, Vacation & Personal Time, etc.)
• Work remotely when not traveling or when an on-site presence in Orem, UT is not required
Minimum Qualifications:
• Immigration sponsorship not available for this role
• Bachelor's degree in engineering, business, or a related field
• 5 years of post-graduation in technical sales, account management, or business development experience
• Experience in industrial mixing markets is also required
• 5 years of post-graduation experience in technical sales, account management, market development, or business development
Physical Demands:
• Moderate noise
• Use of safety equipment (safety glasses, steel-toe shoes, and additional PPE where required) while on the production floor
• Ability to work at a computer for extended periods
• Some standing, walking, reaching, and travel-related physical activity
• Full range of motion of hands and fingers
Preferred Qualifications:
• Deep knowledge of industrial mixing or agitation applications, preferably within the OEM space
• Existing network among mixer or agitator OEMs, engineering firms, end users, distributors, or relevant industry partners
• Experience building a new market, developing an OEM/channel strategy, or creating a repeatable commercial playbook for a technical product
• Master's degree or BMS preferred
• Established industry expertise and a strong professional network in the applicable market segment
• People person with the ability to quickly develop and maintain strong relationships
• Ability to create and give effective presentations to both small and large groups
• Ability to resolve concerns quickly and effectively
• Ability to read, analyze, and interpret complex engineering-related documents
• Ability to define problems, collect data, establish facts, and draw conclusions
• Self-driven to learn and improve
• Strong commercial judgment, curiosity, and ability to translate customer and market learning into actionable commercial decisions
• Leader, innovator, and organized self-starter
• Knowledge of Plan, Do, Check, Act (PDCA) and continuous improvement principles
• Proficient in Microsoft Office
• Experience with bearings or ultra-hard materials such as diamond, ceramics, or carbides
