[US] Senior Manager, Global Events and Conferences

Senior Manager, Global Events and Conferences Full Time Cincinnati, OH Why This Role Exists Our subscriber and prospect relationships are won and deepened face-to-face - in exhibit halls at ASSP, NAEM, and NSC; at IMPACT, our flagship customer conference in Louisville; and across a growing slate of regional editions in Amsterdam, Shanghai, Goa, and San Luis Potosí. As Benchmark Gensuite scales globally - now with a footprint across the U.S., Canada, Mexico, the UK, France, Slovakia, Germany, India, China, and Australia - our event calendar has grown in scope, complexity, and stakes faster than the operating model behind it. We need a leader who can turn a sprawling, always-on calendar of trade shows, industry-membership conferences, and international customer events into a disciplined, revenue-connected program - planned 12-18 months out, coordinated flawlessly across Sales, Product Marketing, Customer Success, and regional teams, and continuously sharpened using AI and data rather than instinct alone. What You'll Own: Global Event Strategy & Portfolio Management - Build and own the global event calendar 12-18 months in advance, spanning major industry trade shows and membership-association conferences (e.g., ASSP, NAEM, NSC), Benchmark Gensuite's flagship IMPACT customer conference, and the expanding slate of international regional conferences. - Develop a clear point of view on where the company should show up, sponsor, exhibit, speak, or host, based on audience fit, pipeline potential, and brand value, not habit or precedent. - Own the portfolio budget: negotiate sponsorships and contracts, manage vendor and venue relationships across regions, and make the calls on trade-offs between a flagship investment and a long tail of smaller shows. International Customer Conference Leadership - Lead end-to-end planning and on-site execution for Benchmark Gensuite's international customer conferences, coordinating with regional leaders, local vendors, and global content/speaker teams across different languages, cultures, and logistics environments. - Ensure every regional edition reflects a consistent brand and subscriber experience while flexing appropriately for local market norms and relationships (as seen across our EU, APAC, and Latin America hubs). Cross-Functional Orchestration - Serve as the connective tissue between Sales, Product Marketing, Customer Success, Partnerships, and Executive Leadership on every event - translating each team's goals (pipeline, retention, thought leadership, partner visibility) into one coherent on-site plan. - Build the standing cadence, systems, and playbooks (pre-show planning, booth/space design, speaker and executive prep, lead capture and routing, post-show follow-up) that let the function scale without every event starting from a blank page. - Standardize the global event motion across focus regions, working well in advance with stakeholders to plan fixed but flexible event schedule accounting, balancing budget with growth needs and emerging opportunities. - Marshall the right team across each event, reflecting the diverse needs of the business and forward-looking value of strategic market engagement. Performance, ROI & Continuous Improvement - Define and own the KPIs that matter - pipeline sourced/influenced, cost-per-meeting, subscriber engagement and retention signal, executive/analyst relationship value - and report results with the same rigor our platform brings to our customers' risk data. - Use AI and automation to modernize how the function plans, staffs, and measures events: from post-event follow-up to smarter budget modeling and speaker/content recommendations. - Continuously reassess the portfolio and recommend changes - sunsetting underperforming shows, doubling down on high-value ones, or piloting new formats - and build the business case when that means a real change in direction. Team & Vendor Leadership - Lead, coach, and develop a small team of coordinators and a network of external production, AV, and logistics partners; set a standard of calm, prepared execution under the pressure of live events. - Build relationships across the organization - regional GMs, Sales leadership, Customer Success, Product - that make Benchmark Gensuite's events feel like one company working in sync, not a headquarters function imposing on the field. What You Bring: - 8+ years in field marketing, global events, or event marketing leadership within enterprise B2B SaaS, ideally in a complex, regulated, or technical category (compliance, risk, EHS, ESG, industrial software, or adjacent enterprise tech). - A track record of owning a global, multi-region event portfolio - trade shows, industry-association conferences, and proprietary customer conferences - with real pipeline/revenue accountability, not just logistics ownership. - Demonstrated ability to plan 12+ months ahead while still being comfortable in the weeds on-site; this is a strategy-and-execution role, not one or the other. - Experience managing international, in-person events, including the vendor, cultural, and logistical realities of running events outside the U.S. - Strong cross-functional influence - you can align Sales, Product Marketing, and Executive stakeholders around a shared plan, and hold your ground on a call when priorities conflict. - Comfort using AI tools and data to modernize a traditionally manual function - from planning and budgeting to lead follow-up and reporting. - A resilient, even-keeled presence: live events do not go according to plan, and this role requires someone who can absorb that reality and keep a program (and a team) steady through it. - Bachelor's degree in Marketing, Communications, Business, or equivalent experience. Nice to Have: - Experience in a subscription/compliance-driven or safety/sustainability-adjacent market. - Familiarity with membership-association conference dynamics (sponsorship tiers, speaking-slot politics, standing committee relationships). - Experience building or scaling a regional-conference model from a single flagship event. How Success Shows Up in This Role: - A rolling 12-18 month calendar that Sales, Product Marketing, and regional leaders can plan against with confidence. - A portfolio that's been actively shaped - not just maintained - with clear reasoning behind what's in, what's out, and what's new. - Clean, credible ROI reporting that holds up in a leadership review, with AI-supported insight behind it rather than a spreadsheet built the week before. - A team and vendor network that runs events others want to be part of - and subscribers and prospects who leave IMPACT and its regional counterparts feeling genuinely taken care of. #LI-Hybrid