As a
TV, Video, Audio & Display (TVAD) Strategist, you will plan and improve fullfunnel TV, video, audio, and display programs to grow new customers, revenue, and LTV, while keeping efficiency on track. Youll translate data and media learnings into clear decisions, run practical innovations, and scale what works. Youll rely heavily on Bliss Point insights (Forecasting, AlwaysOn Incrementality, Brand Equity, Creative Insights, Customer Insights) to focus investment where it performs best, and youll partner closely with Client Leadership, Media investment, Econometrics, Creative, and other channel teams (e.g. Search, Social, Commerce/Retail Media) in your Pod. We align scope and expectations to our job architecture for consistency and transparent progression.
Key Responsibilities
ClientCentric
- Turn business goals into a clear TVAD plan across awareness / consideration / performance (CTV/OTT, online video, digital audio/podcasts, programmatic display, linear) and explain options and tradeoffs in plain language.
- Lead daytoday client strategy and execution; present growthfocused updates and QBRs that connect media to business outcomes (revenue, CAC, LTV, incremental reach).
The Tinuiti Way
- Pair strong TVAD craft (audience/data sources, inventory quality, frequency/overlap control, brand safety/attention) with growing multichannel understanding
- Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, teach clients and teams, and codify playbooks.
ProductLed
- Use platform capabilities and optimization responsibly (e.g., DSP goal strategies, pacing, frequency, brand safety/verification); pilot safely, measure, then scale.
- Apply Bliss Point insights to shape budgets and innovations (audience, inventory, formats, frequency strategy); provide structured feedback to improve tools.
Data & MeasurementDriven
- Design valid tests suited to TVAD (geo/lift or holdout where feasible; otherwise powered A/B or timeseries), define success thresholds up front, and keep a steady read cadence; forecast expected impact and risk.
- Explain and advocate for Tinuitis measurement and attribution framework to both internal and external senior stakeholders.
- Explain model caveats when recommending changes; support the health of data/ops
Owner Mindset
- Move fast, keep promises, and remove recurring sources of waste (e.g., unmanaged frequency, lowquality inventory, overlap
- Help your Pod adopt better ways of working.
Ways of working and values
- Greatness attracts greatness: Keep improving your craft; embrace new tools and AI.
- Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.
- Culture of ownership: Move fast, cut waste, and own the result endtoend.
Professional & Technical Qualifications
- Experience: 5 6 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with endtoend ownership; or 5 6 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure.
- Technical: Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management; comfortable coordinating with publishers/PMPs/partners.
- Measurement: Incrementality/lift and basic A/Bs; forecasting; ability to connect media to revenue, CAC, LTV, incremental reach/attention.
- Data skills: Advanced Excel/Sheets; SQL familiarity preferred; GA4 and platform analytics; clean documentation and communication.
- Strong communication: Clientready storytelling; clear expectationsetting; effective partner to Econometrics, Creative, channel teams, and Client Leadership.
KPIs
- Growth: Increase qualified reach/newhousehold acquisition; revenue and LTV contribution from TVAD; incremental reach vs. other media.
- Quality: Better attention/viewability/brand safety; improved frequency/overlap control.
- Innovation: Plan and adopt a steady flow of practical innovations (audience/data, inventory quality, format/creative, frequency/quality), with decisions and learnings recorded.
- Product/AI adoption: Responsible, heavier use of Bliss Point and platform optimization with proven, incremental impact.
- Efficiency (guardrail): Hold or improve CAC/ROAS/CPx while growing profitable volume.
The hiring salary range for this role is $100,000 - $120,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.
Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. 8-5-101 et seq.
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Benefits:Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, youre able to bring your best self to work. Thats why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. Were proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.
