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Traffic Manager Category: Marketing
Main location: United States, Georgia, Atlanta
Position ID:J1026-1957
Employment Type: Full Time
Position Description: We're seeking a Traffic Manager to coordinate day to day creative resourcing for our client's agency. This role will support a team of approximately 25 creatives and manage assignments across art direction, design, production design, copywriting and Spanish translation.
Using Adobe Workfront, the Traffic Manager will review incoming and upcoming work, assess team capacity and assign tasks based on availability, skills, workstream familiarity and project needs. The role supports work across Food, Brand, Local Marketing, Field Services, Packaging and shared production, with an understanding of how requirements vary across print, digital, social, packaging and other deliverables.
The Traffic Manager will help keep workloads balanced, identify delivery risks early and give leadership a reliable view of team capacity, upcoming demand and potential support needs. The role works closely with Project Managers, Creative Managers, Creative Leads and individual contributors. Assignment decisions should consider project continuity and opportunities for team development as well as availability.
Competencies, Years of experience, Proficiency level
Creative Operations, 5, Expert
Workfront, 5, Very Good
Agency or in house agency experience, 5, Very Good
Marketing knowledge, 5, Very Good
Project Management, 5, Very Good
Minimum Education Required: Bachelors Degree
This role is located at a client site in Atlanta, GA. A hybrid working model is acceptable.
Other Information:
CGI is required by law in some jurisdictions to include a reasonable estimate of the compensation range for this role. The determination of this range includes various factors not limited to skill set, level, experience, relevant training, and licensure and certifications. To support the ability to reward for merit based performance, CGI typically does not hire individuals at or near the top of the range for their role. Compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this role in the U.S. is $79,600.00 $176,300.00.
CGI's benefits are offered to eligible professionals on their first day of employment to include:
. Competitive compensation
. Comprehensive insurance options
. Matching contributions through the 401(k) plan and the share purchase plan
. Paid time off for vacation, holidays, and sick time
. Paid parental leave
. Learning opportunities and tuition assistance
. Wellness and Well being programs
Your future duties and responsibilities: Creative Resourcing and Assignments
. Review new and upcoming work in Workfront and identify tasks that are ready for resourcing.
. Assign work based on availability, skills, workstream experience, project continuity and timing.
. Distinguish the needs of different assignments, including art direction, brand and graphic design, illustration, production design, copywriting and Spanish translation.
. Learn each pod's workflows and the requirements of print, digital, social, packaging and other creative deliverables.
. Keep tasks at the role level until they have been reviewed and officially assigned.
. Consult Creative Leads during planning or kickoff when a brief requires specialized art direction, copywriting or design expertise. Confirm the appropriate creative fit before finalizing assignments.
. Partner with Creative Leads to maintain a practical reference of team members' specialties, strengths and development interests.
. Record assignments in Workfront so Project Managers and creatives can see who is responsible for each task.
. Participate in regular portfolio reviews with Red Thread Creative leadership, Project Managers and Creative Managers.
Capacity and Workload Management
. Monitor capacity for designated creative roles: art directors, designers, production designers, copywriters and Spanish translators.
. Identify overallocations, underutilized capacity, competing priorities and work that may remain unstaffed.
. Adjust assignments as schedules, scope, priorities or team availability change.
. Review upcoming demand across the pods and surface resource gaps early.
. Raise staffing concerns promptly when the team cannot cover the work, and recommend options such as contractor or vendor support.
Weekly Resourcing Process
. Lead regular staffing reviews and meet weekly or biweekly with Creative Leads to discuss resource needs, skills, availability and upcoming changes.
. Prepare new requests, unassigned work, due dates, workload concerns and decisions requiring input from Creative Leads or leadership.
. Confirm assignments with the appropriate Creative Leads when work calls for specialized experience or creative judgment.
. Update final assignments directly in Workfront.
. Notify Project Managers and assigned creatives when an assignment changes, including any impact on the schedule.
. Track open staffing decisions and escalate risks before they affect delivery.
Workfront Data Quality
. Verify that creative tasks have accurate roles, planned hours, dates and assignments.
. Flag project plans that are missing information needed to make sound resourcing decisions.
. Partner with Project Managers to correct planned hours, due dates, dependencies and assignments. Escalate recurring template or system issues to the Workfront owner.
. Reinforce the use of approved project templates.
. Support accurate task level time tracking so planned and actual hours provide a useful view of resource demand.
. Identify recurring data issues and share them with the appropriate process or Workfront owner.
. Coordinate with the Workfront Administrator on system requirements and the reporting lead on report and dashboard needs. This role uses existing reports and dashboards; it does not configure Workfront or build or maintain reports and dashboards.
Communication and Escalation
. Serve as the central contact for questions about creative capacity and assignments.
. Communicate assignments and changes clearly and promptly.
. Help teams address competing requests by outlining capacity, timing and tradeoffs for decision makers.
. Escalate concerns early when work cannot be staffed within the requested timeline.
. Use Workfront data and input from Creative Leads to explain options, risks and staffing recommendations.
. Record resourcing decisions in Workfront so they are visible to the teams involved.
Project Management
Approximately 10 hours per week, or 25% of the role
. Manage assigned Tier 1 or smaller creative projects from intake through delivery, including scope, schedules, milestones and handoffs.
. Coordinate with Creative, Production, Marketing and other partners to keep projects moving and decisions visible.
. Track deadlines, dependencies, scope changes and delivery risks; address issues early and escalate as needed.
. Schedule creative reviews, consolidate feedback, document decisions and confirm required approvals.
. Keep Workfront project plans current, including planned hours, owners, status updates and milestones.
Required qualifications to be successful in this role: . 5+ years of experience in creative resourcing, creative operations, traffic management or agency operations.
. Experience resourcing a high volume, multidisciplinary creative team in an agency or in house studio.
. Understanding of how print, social, digital, packaging and other creative workflows differ.
. Strong working knowledge of Adobe Workfront for resource planning and scheduling, including assignments, job roles, Workload Balancer, Resource Planner, planned hours and schedules.
. Ability to review existing Workfront reports and dashboards, interpret capacity and utilization data, and partner with the reporting lead who maintains them. This role does not build or maintain reports or dashboards.
. Working knowledge of art direction, creative concepting, illustration, brand design, production design and copywriting, including how required skills vary by assignment.
. Experience leading staffing meetings and working directly with Creative Leads to make informed assignment decisions.
. Ability to assess competing priorities, apply data and practical judgment, and recommend workable staffing options.
. Strong communication and relationship building skills, including the ability to work through resource conflicts.
. Ability to identify gaps in project plans and partner with Project Managers to resolve them.
. Self directed and organized, with strong problem solving skills and the ability to move work forward as details or priorities change.
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Skills: - Marketing
- Project Management
