TikTok

TikTok Shop - Assortment Strategy Manager

TikTok$151K — $342K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
  • 5+ years of experience in e-commerce, marketplace strategy, category management, consulting, or retail strategy.
  • Strong analytical skills to identify business opportunities from data.
  • Understanding of consumer trends and retail/e-commerce market dynamics.
  • Preferred: Experience in marketplace platforms or category management.
  • Strong business judgment and structured problem-solving skills.
  • Self-driven with ownership and adaptability in fast-paced environments.

Responsibilities

  • Analyze consumer demand trends to identify growth opportunities on TikTok Shop.
  • Develop product assortment strategies to optimize platform supply based on market demand.
  • Collaborate with merchant strategy teams to enhance supply in priority categories.
  • Support marketing initiatives by pinpointing high-potential products and categories.
  • Utilize data analysis to identify supply gaps and propose initiatives to improve product availability.
  • Continuously monitor product performance and refine strategies for sustainable growth.

Benefits

  • Day one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave.
  • Short-term and long-term disability coverage.
  • Life insurance and wellbeing benefits.
  • 10 paid holidays and 10 paid sick days annually.
  • 17 days of Paid Personal Time with increases by tenure.
Full Job Description
Responsibilities

- Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on TikTok Shop. - Develop product assortment strategies that strengthen platform supply and ensure products align with market demand. - Partner with merchant strategy teams and industry teams to guide supply development in priority product categories. - Supported major campaigns and marketing initiatives by identifying high-potential products and category opportunities. - Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness. - Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth.

Qualifications

Minimum Qualifications - Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field. - 5+ years of experience in e-commerce, marketplace strategy, category management, consulting, retail strategy, or related industries. - Strong analytical capabilities and experience using data to identify business opportunities. - Familiarity with consumer trends and retail or e-commerce market dynamics. Preferred Qualifications - Experience working in marketplace platforms, retail strategy, consulting, or category management. - Strong business judgment and structured problem-solving capabilities. - Experience working with data to support business analysis and strategic planning. - Self-driven with strong ownership and the ability to adapt in a fast-moving environment.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $151050 - $342000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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