Job Description
The Bleeding Management Thought Leader Liaison (TLL) is a key member of the brand strategic marketing team. The TLL is the primary point of contact for the Grifols Marketing team, interacting with External Experts and Key Opinion Leaders for the purpose of gathering on-label insight aligned to company strategic plans for a specific therapeutic area. Additionally, they partner with brand marketing leads and field leaders to help develop Academic Medical Center engagement plans where needed, along with helping to ensure/monitor execution is consistent with national strategy.
Key Responsibilities:
Thought Leader Engagement and Development
• Interact with national/regional/local External Experts, emerging leaders, and relevant professional associations to identify collaboration and sponsorship opportunities in alignment with marketing strategies.
• Develop Academic Medical Center engagement plans in alignment with brand strategic plans and ensure consistent tactical execution throughout the year to drive key marketing engagement.
Peer-to-Peer Support (As appropriate or needed)
• Identify and recruit faculty for national series rollout and speaker training.
• Consult with HCPs on peer-to-peer content development.
• Provide training on HCP-led slide deck content, updates, and how content aligns to brand strategy.
• Identify key KOLs for national and regional conference product theaters.
• Uncover speaker program opportunities based on local market dynamics, provide guidance on speaker selection and content to align speaker to local audience.
Marketing Initiatives
• Collaborate with Marketing on projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and Grifols policies and processes are followed.
• Provide in-depth insights to the Marketing Team and commercial senior leadership based on brand key business questions that will provide input to marketing strategy, resource optimization, and tactic development to drive brand performance.
• Marketing lead for field competitive insights.
• Understand objectives and key business insights for advisory meetings, identify and recruit appropriate HCP targets for participation, attend and/or assist in ad board facilitation.
• Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, Consumer Marketing, and IT.
Marketing Leader in Key Academic Medical Centers
• Demonstrate in-depth understanding of external and internal drivers within account.
• Marketing lead for key accounts and institutions, connecting Grifols's Marketing Team to potential collaboration opportunities.
Scope and Key Skills:
• Must be able to manage effective written and oral communications with External Experts, including the ability to confidently represent and protect Grifols's interests during interactions and/or collaborations with external stakeholders.
• Ability to translate market trends, insights, and competitive practices to draw key business opportunities and use them to help develop strategic and tactical plans.
• Maintains a working knowledge of industry information sources (MD/Channel level data, audits/secondary data, and primary research). Uses appropriate data sources to evaluate effectiveness of promotional tactics and develop business strategy.
• Strong collaboration and team orientation, with experience accomplishing results while influencing without authority.
• Effectively track and manage the marketing budget. Manages conventions, advisory board meetings, speaker programs, and meetings within assigned budget.
• Consistently manage multiple projects to deliver high-quality work product in a timely fashion.
• Always mindful of and adheres to regulatory guidelines. Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g., CFR 210/211, cGMP); significant health care experience.
• Understanding of attributes of other Grifols internal functional areas and impact of relevant decisions.
Qualifications
Requirements:
• Bachelor's Degree required.
• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Hospital Sales/ Account Management. Bleeding Management (preferred).
• Travel up to 60% of the time including some weekends.
• Collaborative working style; must work across an integrated team of colleagues, understanding priorities and key responsibilities that impact the business.
The estimated pay scale for the Thought Leader Liaison role based in California, is $165,000 to $195,000 per year. Additionally, the position is eligible to participate in up to 15% of the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, life insurance, PTO, paid holidays and up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data.
Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
Location: NORTH AMERICA : USA : CA-Los Angeles || NORTH AMERICA : USA : AZ-Phoenix || NORTH AMERICA : USA : CA - South Orange County || NORTH AMERICA : USA : CA-Orange || NORTH AMERICA : USA : CA-Sacramento || NORTH AMERICA : USA : CA-San Diego || NORTH AMERICA : USA : CA-San Francisco || NORTH AMERICA : USA : UT-Salt Lake City:USHOME - Home Address US
Learn more about Grifols
