Amazon MGM Studios is seeking a culturally fluent, strategically minded, and execution-driven National Theatrical PR Specialist to drive day-to-day PR campaign strategy and activities for the studio's theatrical film slate. This role will work in close partnership with senior national publicity leadership to develop and execute earned media campaigns that break through culture - identifying, creating, and amplifying moments that generate conversation, critical engagement, and audience excitement across the full lifecycle of a theatrical release.

The ideal candidate brings a sophisticated understanding of the modern media landscape - from legacy outlets and broadcast to digital editorial, podcasts, and emerging platforms - and can identify innovative pathways to earned coverage that go beyond traditional publicity playbooks. This is a role for someone who thinks creatively about how stories get told, who is telling them, and where audiences are actually paying attention - and who can execute against that thinking with rigor, precision, speed and creativity.

This role requires equal parts strategic instinct and operational excellence: the ability to conceive a breakthrough campaign beat and then manage every detail required to bring it to life - from pitch through placement, from press day logistics through premiere execution. The successful candidate will be a proactive self-starter who thrives in a fast-paced, collaborative environment, manages multiple high-profile campaigns simultaneously, and brings genuine passion for film and pop culture to everything they do.

Key job responsibilities
• Drive day-to-day national PR campaign strategy and activities for assigned theatrical titles - from production through release and awards positioning
• Develop and execute earned media strategies that generate cultural conversation, critical engagement, and audience excitement across all editorial platforms
• Identify and create breakthrough earned media moments that transcend traditional publicity - developing activations, and approaches that position films within broader cultural conversations
• Manage press outreach for assigned titles
• Develop campaign messaging, talking points, positioning documents, and press materials for each title
• Monitor cultural conversation, competitive landscape, and media trends to identify real-time opportunities for campaign amplification and press engagement
• Track and analyze media coverage and campaign performance
• Serve as a day-to-day liaison with talent representatives - managing approvals and scheduling
• Talent handle at press days, junkets, premieres, and publicity events as needed
• Lead planning and execution of press days, junkets, screenings, and publicity events - managing logistics, press confirmations, talent flow, materials, and day-of execution
• Develop innovative press event formats and activations that generate earned media beyond standard interview rotations
• Coordinate with cross-functional partners (marketing, social, creative, distribution) to ensure that PR is integrated into broader campaign strategy
• Maintain deep, current knowledge of the evolving national media landscape - understanding which platforms, and formats reach which audiences, and how influence patterns are shifting
• Cultivate and maintain relationships editorial voices across the full media ecosystem
• Serve as a cultural resource for the team - staying current on pop culture, social trends, and audience behaviors
• Serve as day-to-day point of contact for retained PR agencies and specialist vendors as assigned
• Track agency progress against campaign goals,
• Manage campaign timelines, status documents, and internal tracking systems
• Prepare weekly status reports and post-campaign analysis
• Develop presentation decks and materials for filmmaker meetings, internal stakeholder reviews, and cross-functional campaign discussions
• Participate in cross-functional meetings with marketing, social, creative, international, and distribution teams

BASIC QUALIFICATIONS

- 5+ years of recent professional communications or public relations experience

- Bachelor's degree

- Can show strong verbal and written communication skills

- Knowledge of Microsoft Office applications (Excel, Word, SharePoint, and PowerPoint)

- Proven track record of securing high-impact earned media placements across all editorial platforms

- Demonstrated ability to develop and execute national PR campaigns from strategy through execution

- Strong existing relationships with entertainment journalists, critics, editors, and producers

- Experience coordinating press junkets, press days, talent interviews, and premiere events

- Proven ability to manage multiple campaigns and stakeholders

- Experience working directly with talent representatives (publicists, agents, managers)

- Strong organizational and project management skills

PREFERRED QUALIFICATIONS

- 5+ years of theatrical publicity experience at a major studio, entertainment company, or leading PR agency

- Demonstrated ability to conceive and execute innovative, culture-breaking earned media moments

- Established relationships with editorial voices across emerging media platforms - not just legacy press

- Experience developing campaign strategies and presentations to filmmakers and senior stakeholders

- Understanding of the awards campaign landscape and experience supporting awards publicity

- Working knowledge of social media dynamics, content creator ecosystems

- Experience managing or coordinating with PR agencies and external vendors

- Budget management experience including invoice processing, PO tracking, and spend reconciliation

- Familiarity with AI tools for media research, campaign measurement, and workflow optimization

- Genuine love of all film genres and pop culture - with an ability to articulate what's culturally resonant and why

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 76,600.00 - 134,000.00 USD annually