General Description of the RoleThe Field Marketing team is focused on the perfection of route to market, embedded within the Sales team and partnering closely with Marketing and Customer and Channel Marketing. The team will be focused solely on the flawless and creative execution of quality field marketing programs, enabling the best sales force in the industry.
The Territory Field Marketing Manager supports the activation of national programs and the creation and implementation of local programs that bring Campari brands to life against the Commercial Plan. If you have passion for bringing brands to life with excellent planning and execution while delivering profit for the team, this role is for you!
The Territory Field Marketing Manager partners with the Region Field Marketing Manager (FMM) and State team to outline a robust field marketing plan to enable sales plan goals and to optimize on market opportunities. The role is responsible for leading and coordinating programs and events that drive profitable growth across assigned territory. The position works closely with Marketing, Customer and Channel Marketing (CCM), Field Sales, Distributor Merchandising teams and Agency teams to ensure brand strategy compliance, commercial feasibility, and executional excellence.
Key Responsibilities and ActivitiesCommunication and Planning - Contributes to integrated and collaborative communication towards One Commercial Plan with Region FMM, CCM, US Marketing and Field Sales for dedicated territory.
- Proactively builds strong partnerships with Field Sales, Brand Marketing, and Customer and Channel Marketing.
- Leads planning and execution with distributor merchandising teams.
- Strong ability to influence and align cross-functionally.
Program Planning and Review- Works closely with the CCM and Field Sales to plan the commercial calendar and execution details for in market trade programs.
- Manages frequent and robust communications with Field Sales to ensure clear resource alignment and the assignment of accountabilities.
- Establishes program review performance processes and provides feedback to FMM, CCM, Brand and Sales to influence future programming.
Program Management - Guides the strategy for execution and activations, translating the Commercial Plan into clear, field-ready programs that drive measurable results.
- Monitors local program execution to ensure programs deliver targeted KPIs.
- Ensures flawless program execution by developing plans with local team to mitigate risks and accelerate opportunities.
- Conducts regular market visits to keep current on market trends and provide recommendations and feedback to Region FMM, CCM and Marketing for future program improvements and/or opportunistic trade activations.
- Coordinates with Agency Program Managers to ensure KPIs are gathered.
- Ensures timely and accurate reporting on the results of all key activations, ensuring transparency and compliance while driving ROI and a focus on continuous executional improvement.
- Manages the Point-of-Sale process in assigned market; coordinating initial strategy, (including quantity forecasting and budget process), matching program "sell-in" to element delivery and merchandising efforts.
Distributor Management- Works with State Manager, Channel Managers, District Managers, and Local Team to ensure the coordinated planning and activation of key programs in assigned areas of focus, e.g., distributor merchandising teams.
- Supports sales to develop and implement plans and activities to ensure Key Distributor teams have the information needed to execute successfully against the Campari portfolio plans and to meet assigned depletion and account growth goals.
Budget Management- Manages program activation budgets in line with the agreed commercial plan.
- Utilizes tracking and reporting tools to monitor activities, correlate activities to sales and monitor ROI.
Essential Job Functions - Ability to travel up to 50% of the time within territory.
- Reads and analyzes data from a variety of sources and mediums.
- Develops and executes effective programming presentations.
- Supports the physical activation of programs and events as needed.
- Communicates regularly by phone, email, and in-person meetings with key stakeholders such as Field Sales and Agencies.
Experience Required- 5+ years of related field sales experience.
- 2+ years of experience in detailed program design and activation within assigned markets.
Education / Professional Qualifications- Bachelor's degree in business or related field.
Key RelationshipsInternal: Region Field Marketing Manager, State Managers, Field Sales, CCM, Brand Marketing
External: Agencies, Key Distributor Partners, Distributor Merchandising teams
SkillsFunctional- A demonstrated capability driving the execution of in market activation plans.
- Excellent knowledge of trade activation needs.
- Strong understanding of the US 3 Tier system and experience in effectively influencing results in this environment.
Technical - Strong planning and analytical skills, grounded in financial and business acumen.
- Proficient in Word, Excel, PowerPoint, Outlook, and Teams.
- Experience with budget tracking and program reporting tools.
Managerial - Strong written and verbal presentation skills.
- Excellent project management skills.
- Ability to effectively manage multiple projects across a set of varied resources to deliver expected results.
- Strong leadership, conceptual, and creative skills.
Other- Ability to be self-directed; thrives in a dynamic, fast-paced environment.
The expected base salary for this position ranges from $96,150 - $128,200. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.
