Summary
We are looking for a Technical Product Marketing Manager (B2B SaaS) to serve as the voice of the market and customer for an enterprise agentic application modernization platform. In this role, you will work closely with Product Management and Engineering teams, translating market intelligence, customer insights, and competitive research into actionable recommendations that influence product strategy, roadmap priorities, and feature development.
You will own product positioning, competitive intelligence, Ideal Customer Profiles (ICP), and Total Addressable Market (TAM) analysis, ensuring the platform is differentiated and aligned with real market needs. You will also support monthly release cycles, develop business-case narratives, and leverage generative AI tools and agentic workflows to accelerate research and content development for enterprise sales teams and cloud partner channels.
Please note: This role is open exclusively to candidates based in the Greater Seattle area.
Education- Bachelor's Degree in Marketing, Computer Science, Business Administration, or a related technical field.
Professional Experience- Must be physically located and authorized to work in the Greater Seattle area.
- 5+ years of professional B2B product marketing experience for software, developer tools, cloud platforms, or advanced technical services.
- Proven experience owning product positioning for technical products and translating complex capabilities into differentiated value propositions.
- Demonstrated experience conducting competitive and customer research that influenced product roadmap priorities, feature development, pricing, or packaging decisions.
- Strong technical foundation with the ability to communicate credibly with software engineers and cloud architects regarding legacy modernization and modern architectures.
- Hands-on proficiency with generative AI platforms (e.g., Claude, ChatGPT) to support research, analysis, and content workflows.
- Proven quantitative capability in building, maintaining, and presenting Total Addressable Market (TAM) and market-sizing models.
- Demonstrated experience collaborating with Product Management, Engineering, and Sales teams, including developing product and sales enablement materials.
- Proven ability to operate within rapid monthly release cycles, managing ambiguity and shifting priorities effectively.
Key Responsibilities- Build and maintain comprehensive TAM models by source technology and track pipeline projections against market models to inform executive and board-level strategy.
- Conduct market, customer, and competitive research to identify opportunities, customer pain points, competitive gaps, and emerging market trends.
- Translate market intelligence, customer feedback, and competitive insights into actionable recommendations that influence product roadmap priorities, feature development, and pricing and packaging decisions.
- Continuously refine the enterprise Ideal Customer Profile (ICP) using win/loss data, customer insights, and field feedback.
- Own product positioning and messaging frameworks, clearly articulating the platform's differentiation against modernization vendors, competing technologies, and internal development approaches.
- Partner with Product Management and Engineering to understand technical capabilities, customer requirements, and upcoming releases, ensuring market insights inform product priorities.
- Mine customer call recordings and CRM data (Gong, HubSpot) for recurring objections, themes, and buying signals to guide product and sales priorities.
- Translate monthly release feature lists into clear messaging, product narratives, and seller talk tracks delivered prior to launch dates.
- Convert complex technical assessments into executive-ready business cases for IT leaders and budget owners, emphasizing risk reduction, cost savings, and speed.
- Develop competitive battlecards and channel enablement materials for enterprise sales teams, partner account executives, and technical specialists.
- Direct and orchestrate AI agents generating multi-channel collateral while applying rigorous editorial standards to eliminate generic AI copy and maintain brand voice.
Required Technical SkillsStrong experience in several of the following areas:
- Product Positioning & Competitive Intelligence: Product positioning, competitive analysis, market research, customer insights, and product differentiation.
- Product Strategy: Translating market and customer insights into recommendations that influence product roadmaps, feature development, and pricing decisions.
- Quantitative Modeling & TAM: Building TAM models, market-sizing frameworks, pipeline tracking, and analyzing deal intelligence data.
- Revenue Intelligence & CRM: Extracting actionable buyer signals from revenue intelligence platforms such as Gong, HubSpot, or Salesforce.
- GTM & Sales Enablement: Developing sales battlecards, pitch decks, demo narratives, and release-aligned collateral packages.
- Modernization Fundamentals: Strong understanding of application modernization concepts, cloud migration pathways, and developer platforms.
- AI & Automation Tools: Hands-on use of advanced AI tools (ChatGPT, Claude) for research, analysis, and workflow automation.
Nice to Have- Experience within the Microsoft partner ecosystem, including co-sell motions, Azure Marketplace, ACR growth, and Azure Technical Specialist enablement.
- Familiarity with legacy application environments (e.g., VB6, WinForms, WebForms, Access, PowerBuilder, Clarion, Delphi) and modern platforms (.NET, Blazor, Microsoft Azure).
- Prior background in AI-driven software delivery, cloud migrations, developer platforms, or application modernization companies.
- Experience transitioning from Product Management, Technical Product Management, Software Engineering, or Solutions Architecture into Product Marketing.
- Experience orchestrating AI agents for competitive research, sentiment analysis, and content generation.
Soft Skills- Advanced English proficiency with sharp, direct writing and superior editorial judgment to refine AI-drafted copy.
- Strong analytical acumen and commercial judgment to translate technical and market insights into business and product decisions.
- High autonomy, organizational discipline, and comfort operating inside fast-paced monthly delivery cadences.
Exceptional interpersonal and stakeholder communication skills to align product, engineering, sales, and partner teams.
