About the RoleAdprime is looking for an experienced
Supply Side Senior - SSP Partnerships, Monetization & Supply Compliance to join the growing programmatic team. This role is ideal for someone with strong experience managing SSP relationships, optimizing programmatic supply, improving exchange monetization, and maintaining high standards of inventory compliance and traffic quality. You will work closely with SSPs, publishers, Ad Operations, Engineering, and demand-side teams to grow partner revenue, optimize endpoints, improve supply quality, and maximize exchange performance.
Key Responsibilities- Manage and grow commercial relationships with existing SSPs, publishers, supply aggregators, and strategic supply partners.
- Identify opportunities to increase partner spend, improve monetization, grow revenue, and strengthen exchange margins.
- Review and optimize SSP endpoints across CTV, mobile in-app, and web inventory.
- Analyze programmatic performance metrics including bid requests, bid response rates, win rates, fill rates, CPMs, render rates, video completion rates, and revenue.
- Develop optimization plans for underperforming SSPs, including inventory adjustments, floor-price optimization, endpoint configuration, and traffic allocation.
- Drive Supply Path Optimization (SPO) initiatives to improve directness, transparency, and revenue efficiency.
- Manage implementation and ongoing verification of ads.txt, app-ads.txt, sellers.json, and SupplyChain (sChain) requirements across active partners.
- Monitor partner compliance and work directly with SSPs to resolve missing authorization records, incomplete sChain, seller identity inconsistencies, and other supply-quality issues.
- Monitor traffic quality and IVT levels, coordinating remediation with partners and verification providers where required.
- Collaborate with Ad Operations and Engineering to troubleshoot integration issues, reporting discrepancies, timeouts, inventory classification issues, and inefficient traffic routing.
- Conduct regular partner performance reviews and provide actionable recommendations to improve revenue, compliance, and inventory quality.
- Stay current with IAB Tech Lab specifications, OpenRTB standards, MRC guidelines, and evolving programmatic advertising best practices.
Required Qualifications- 3+ years of experience in programmatic advertising, preferably within an SSP, ad exchange, publisher, or supply-side environment.
- Strong experience managing SSP partnerships and driving programmatic revenue and monetization.
- Strong knowledge of:
- Ads.txt & App-ads.txt
- Sellers.json
- SupplyChain Object (sChain)
- OpenRTB
- Supply Path Optimization (SPO)
- Experience analyzing SSP and exchange performance metrics and identifying actionable optimization opportunities.
- Strong understanding of programmatic inventory compliance, supply authorization, and traffic quality.
- Experience working with CTV, mobile in-app, and web inventory.
- Strong analytical skills with the ability to interpret large datasets and identify revenue and performance opportunities.
- Experience using Excel/Google Sheets and programmatic reporting tools.
- Excellent communication, partner management, and problem-solving skills.
- Ability to manage multiple SSP relationships and priorities in a fast-paced environment.
Preferred Qualifications- Experience with IVT and verification providers such as DoubleVerify, HUMAN, or Pixalate.
- Familiarity with GIVT/SIVT, domain and app spoofing, device ID manipulation, and other programmatic traffic-quality issues.
- Experience with GAM, Prebid, header bidding, or exchange integration environments.
- Understanding of branded and performance demand, inventory routing, identity solutions, and privacy regulations.
Salary: 120-150k depending on experience
