WhatYouDo
Relationship Development 625%

• Partner closely with other Horizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevantextensions

• Own relationships with key partners during planning process, including Partners and Creative Agencies

• Proactivelyanticipatesand fields requests/questions from internal teams andclients

• Apply knowledge of current/previousclientsspecific business and industry to enhance and furtherrelationships

• Effectively build trust andestablishpositive relationships withclients

• Collaborate with Associate Director and Director toidentifyproblems and recommend solutions, escalatingsituationsor challengesappropriately

• Lead larger team projects and initiatives, iterating and improving upon processes and workflows asfit

Social Media Strategy & Buying Oversight 20%

• Supervise RFP creation and review of social partners, proposal analyses, and partnernegotiations

• Lead strategic social plan development in tandem with the Digital & Business Solutionsteams

• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendationsin order todeeply understand the role marketplace media plays in larger mediaobjectives

• Drive team brainstorms to kick off plan and consideration setdevelopment

• Develop POVs around relevant trends, tools, and emerging opportunities within paid socialmedia

• Own creation and development of media specific documents such as media plans,objectivesand strategies decks, and other related functions

• Oversee the completion of internal team and client facing financial trackingdocuments

• Manage Quality Assurance (QA) of tracking functionality and creative units toidentifyand solve anyissues

• Provide education on best practices, social media principals, and industryat large

Team Development & Management 20%

• Manage and develop junior team member(s), creating growth plans and providing clear careergoals

• Manage performance reviews, coaching to maximize success,identifyingtraining needs for improved performance, setting goals for careerdevelopmentand ensuring actions aretaken

• Provideeducation and training on best practices, media principals,andindustryat large

• Participate in interview process for junior team membersroles

• Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall teamsuccess

Campaign Management & Execution 10%

• Oversee junior team campaign buying from set-up to keywordselectionthrough to targeting buckets, optimization, and pacing/reporting; implement QAprocesses

• Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of eachcampaign

• Support in measurement planning and ensure all trafficking and site tagging isaccurateby junior teammembers

• Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plandevelopmentandreporting

• Oversee and provide approval of insertion orders within internal systems tool to reserve advertisingspace

Social Media Planning 10%

• Manage the development of proposals for paid social media campaigns across active clientroster

• Create and present media specific documents such as RFPs, media plans,objectivesand strategies decks, and other relatedfunctions

• Responsible formaintainingteam deliverablescalendars

Reporting 610%

• Maintain oversight ofjunior team membersdata analysis andcorrespondingclient feedback toproviderecommendations andoptimizations

• Act as final check point for campaign optimization and pacing, escalating challenges andopportunitiesasneeded

• Lead in development of processeswith Horizon Analyticsto aggregate data and ensure standardization acrossHorizonaccounts

• Oversee aggregation ofdata for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of datashown

• Determineset-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign,proactively communicate any issues to internal teams orclients

• Parse through large datasets to provide critical thinking and analysisrelativeto active client campaigns, coaching junior team members onprovidingrecommendations vsresults

Learning & Development 5%

• Attend agency learning sessions and vendormeetings

• Take initiative, as applicable, as it relates to leading and presenting internaltrainings

• Participate in internal learning and development opportunities (e.g.Facebook Blueprint, Twitter Flight School)

Who You Are

• A strong writer and presenter

• A left and right brain thinker 6 a data poweredstrategist

• An independent worker with strong time management and organization skills

• A problem solver with foresight and the ability to develop creativesolutions

• Detail oriented with commitment to followthrough

• Nimble and flexible to succeed in a fast-pacedenvironment

• A strong teamplayer, willing to roll up yoursleeves

• Interested in the social landscape and a desire to innovate and keep up withtrends

• A supporter of and advocate for diversity,equityand inclusion

Preferred Skills & Experience

• 3+ yearspreviouspaid social media experience

• Understanding ofmarketing principles,analyticsand concepts

• Strong Microsoft Excel and Microsoft PowerPoint skills

• Experience buying ads on Facebo