Job Type
Full-time
Description
Santa Monica, CA | Subaru | Japanese brand | Brand specialist | Sales | No automotive experience required | Hospitality experience welcome | Outdoor lifestyle welcome | Westside LA | Los Angeles | West Los Angeles | Veterans encouraged to apply | $50,000 - $120,000+ OTE
IS THIS YOU?
• You're a warm, authentic communicator who connects with people by being genuinely interested in them - Santa Monica Subaru buyers choose this brand because it reflects something about who they are, and the Brand Specialist who earns their trust does it the same way: authentically, not with a script
• You come from hospitality, outdoor and lifestyle industries, fitness, wellness, education, or another values-driven guest-facing environment - automotive experience is not required, but genuine care for the people you work with and a track record of earning trust are
• You want to build a sales career at a Westside LA Subaru store where the ownership community is loyal, values-conscious, and deeply connected to the brand - and where the Brand Specialist who represents those values honestly builds a book of returning clients that sustains itself
WHAT YOU'LL DO
• Welcome guests with genuine curiosity - understanding how they use their vehicle, what matters most to them, and what brought them to Subaru before presenting anything
• Develop deep Subaru product knowledge through paid training - learning the full lineup, standard safety technology, AWD systems, outdoor capability credentials, and the Solterra EV well enough to guide an informed Westside buyer confidently
• Present vehicles, conduct test drives, and guide purchase decisions with transparency and without pressure - the Subaru buyer responds to honesty and is put off by anything that feels like a technique
• Build and manage a client pipeline through consistent, disciplined follow-up and CRM use - returning guests and referrals are the foundation of a high-earning Brand Specialist career in this community
• Collaborate with finance and management to deliver a seamless, low-pressure purchase experience from first contact through delivery
• Meet monthly targets across volume, gross, and CSI
• Represent Subaru of Santa Monica and Swickard's hospitality standard in every guest interaction
WHAT WE'RE LOOKING FOR
• No automotive experience required - paid Subaru brand and product training provided from day one
• Hospitality, outdoor and lifestyle industries, fitness, wellness, education, or comparable guest-facing experience strongly preferred - backgrounds where genuine care for people and authenticity are the standard transfer directly to Subaru's Santa Monica buyer profile
• Warm, authentic presence - Westside Subaru buyers are values-driven and perceptive. The Brand Specialist who earns their trust does so by being real, well-prepared, and genuinely interested in what the buyer actually needs
• Genuine enthusiasm for what Subaru stands for - safety, reliability, outdoor capability, and a brand community that runs deeper than most. The Brand Specialist who shares those values has better conversations with buyers who chose Subaru because of them
• Self-motivated with a genuine drive to build a long-term book of returning clients and referrals
• Comfortable with CRM tools and digital communication, or quick to learn them
• Valid driver's license with a clean driving record
WHAT WE OFFER
• OTE of $50,000 - $120,000+/yr
• Paid Subaru brand and product training from day one - no automotive background required to start
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path - strong Brand Specialists grow into senior sales, finance, and management roles at Swickard
• Employee vehicle purchase and service discounts
Salary Description
$50K - $120K+ OTE per year
