Cordial

Strategic Sales Director

Cordial$160K — $185K *
US-AnywhereRemote in United States
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in SaaS sales with a track record of closing $1M+ enterprise deals.
  • Preferred background in Email Service Providers (ESP), Personalization, Customer Data Platforms (CDP), or similar Marketing Technology (MarTech) sectors.
  • Established network within B2C organizations, particularly targeting executives in digital and marketing roles.
  • Strategic, consultative mindset with a commitment to problem-solving and value-oriented selling.
  • Technical acumen to effectively engage both marketing and IT stakeholders in sales discussions.
  • Self-motivated and disciplined with a history of exceeding sales quotas and generating opportunities.
  • Collaborative leader with a balance of ambition and humility, suited to fast-paced environments.

Responsibilities

  • Drive growth by sourcing and qualifying enterprise opportunities in targeted industries.
  • Lead consultative sales cycles, successfully closing seven-figure SaaS deals.
  • Engage senior leaders, utilizing industry expertise and emotional intelligence to influence decisions.
  • Develop a robust sales pipeline and accurately forecast across key enterprise functions.
  • Utilize both marketing leads and a proactive hunting approach to secure new annual recurring revenue (ARR).
  • Identify champions within organizations and navigate complex buying processes to deliver unique solutions.
  • Collaborate with cross-functional teams to enhance deal cycles and smooth client transitions.

Benefits

  • Equity and performance bonus opportunities alongside competitive salary.
  • Comprehensive medical, dental, vision, and life insurance plans.
  • 401k matching to support retirement planning.
  • Flexible time off policy promoting work/life balance.
  • Childcare benefits and annual continued education reimbursements.
  • Commitment to diversity, equity, and inclusion in workplace culture.
Full Job Description
POSITION SUMMARY

We're on the hunt for a dynamic salesperson to join our fast-growing company as we disrupt a legacy industry and go head-to-head with enterprise cloud giants. As a Strategic Sales Director, you'll play a critical role in driving new business and shaping our continued success. Reporting directly to the SVP of Sales, this position offers the unique opportunity to own your pipeline, engage senior decision-makers, and close complex, high-value SaaS deals.

YOU WILL
  • Drive strategic growth by self-sourcing and qualifying enterprise opportunities within a vertical and semi-regional focus. Target industries include retail, digital publishing, gaming, travel, and hospitality.
  • Lead high-value, consultative sales cycles, consistently closing seven-figure SaaS deals by aligning Cordial's solutions with the business needs of executive stakeholders.
  • Engage and influence senior leaders (CMOs, CTOs, VPs of Digital/Ecommerce, and Product/Customer Experience Executives) by leveraging deep industry expertise and high EQ.
  • Develop and maintain a strong pipeline, accurately forecasting opportunities across marketing, IT, and leadership functions within enterprise accounts.
  • Leverage marketing and event-generated leads while taking a proactive "hunter" approach to source and close net new ARR.
  • Identify and develop strong champions, navigate complex layered buyer environments, execute technical selling, and master Cordial's platform to deliver value-driven solutions that differentiate us in the market.
  • Collaborate cross-functionally with Sales Engineering, Product, Marketing, and Leadership teams to accelerate deal cycles and ensure seamless client transitions.
  • Consistently exceed revenue targets, executing a disciplined and strategic sales approach.

ABOUT YOU
  • 8+ years of experience selling complex SaaS solutions with a proven track record of self-sourcing and closing enterprise deals exceeding $1M.
  • Experience in ESP, Personalization, CDP, or adjacent MarTech industries is preferred.
  • Deep network within B2C organizations, engaging executives in digital, eCommerce, marketing, and customer experience roles.
  • Strategic and consultative sales mindset, with a passion for problem-solving and value-driven selling.
  • A technical seller at heart, able to navigate conversations with both marketing and IT stakeholders.
  • Highly disciplined and self-motivated, with a track record of generating opportunities and exceeding quotas.
  • A team-first leader, balancing ambition with humility, and thriving in a fast-paced, high-growth environment.
  • Driven by curiosity and continuous learning, with the ability to adapt to new technologies and market shifts.
  • Location: Mountain or West Coast

COMPENSATION & BENEFITS

$160,000.00 - $185,000.00 annually. The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DE&I efforts, and an overall respectful and open culture!

About Cordial

Cordial is a marketing technology company that provides a messaging platform for businesses to communicate with their customers. The platform allows businesses to send personalized messages across multiple channels, including email, SMS, and social media. Cordial was founded in 2014 and is headquartered in San Francisco, California.
Learn more about Cordial
Size
100 employees
Industry
Founded
2014

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