4+ years in digital partnerships or affiliate management roles.
Strong understanding of performance marketing models like CPC, CPL, CPA.
Experience with optimizing traffic for insurance or financial publishers.
Technical fluency with APIs, postbacks, and tracking systems.
Analytical skills to interpret partner metrics and data reports.
Excellent negotiation and communication skills for cross-team influence.
Commitment to quality and compliance standards.
Responsibilities
Identify and negotiate supply-side deals with premium publishers.
Expand distribution through editorial, SEO, and personal finance channels.
Oversee integrations for traffic distribution including API and postbacks.
Monitor traffic quality ensuring compliance with policies.
Analyze funnel metrics like RPL, EPC, and conversion rates.
Act as a liaison between partners and internal teams like product and engineering.
Provide insights to influence product strategy and supply management.
Benefits
401(k) with company match.
Health, dental, and vision insurance.
Stock options available.
Opportunities for internal promotion and career growth.
World-class training and onboarding process.
Full Job Description
About SmartFinancial
SmartFinancial is a leading insurance technology platform transforming how consumers connect with insurance providers. Our marketplace intelligently matches high-intent shoppers with the right carriers and agents across multiple channels, delivering real-time results at scale. We're growing fast and looking for bold, analytical, and driven marketers to help us accelerate even further.
About the Role
We're accelerating fast and are looking for a Strategic Partnerships Leader to expand and optimize our publisher ecosystem. You'll work closely with major digital brands across news, personal finance, insurance, and comparison-shopping categories. This role is critical in expanding our reach and driving high-intent insurance shoppers into our marketplace.
This is a high-impact, performance-driven role for someone who thrives on owning partnerships, loves digging into data, and knows how to scale winning campaigns.
Responsibilities
Identify, develop, and negotiate supply-side deals with premium publishers and digital media platforms.
Expand distribution across editorial, SEO, marketplace, and personal-finance channels.
Oversee API, S2S, postback, pixel, and programmatic integrations for click, lead, and call distribution.
Monitor traffic quality and ensure full compliance with internal policies and industry standards.
Analyze funnel metrics including RPL, EPC, CTR, conversion rates, bind rates, and partner-level trends.
Serve as the bridge between external partners and internal product, engineering, creative, and analytics teams.
Bring market insights and partner requirements to influence product roadmap and supply strategy.
Compensation
On-target earnings of $200k+
Competitive compensation structure with strong variable upside
Equity: Stock options
What We're Looking For
4+ years in digital partnerships, publisher development, affiliate management, or marketplace supply roles.
Strong understanding of performance marketing and monetization models (CPC, CPL, CPA, rev-share, pay-per-call).
Experience working directly with insurance or financial publishers and optimizing traffic at scale.
Technical fluency with APIs, postbacks, S2S tracking, and attribution/measurement platforms.
Analytical approach with the ability to interpret complex partner reporting and funnel data.
Excellent communication and negotiation skills, with the ability to influence cross-functional teams.
High commitment to quality, compliance, and transparent performance insights.
Experience in insurance, financial services, or other regulated verticals is a plus.
What We Offer
Competitive Base Salary + Commissions + Performance Bonuses
401(k) with Company Match
Health, Dental, and Vision Insurance
Stock Options
Internal Promotion Opportunities - We believe in growing talent from within
What It's Like to Work Here
World-Class Training and Onboarding
Use the latest technology, tools, and automation systems
Fast-paced, energetic environment where innovation is encouraged
Play ping pong, collaborate with sharp teammates, and enjoy a culture that celebrates hard work and having fun
Be part of a rapidly growing tech company reshaping the insurance landscape!
Benefits
About SmartFinancial, Inc.
SmartFinancial, Inc. is a publicly traded bank holding company for SmartBank. SmartBank is a full-service commercial bank founded in 2007, with 35 branches and 4 loan production offices spanning Tennessee, Alabama, and the Florida Panhandle. SmartBank specializes in providing exceptional customer service, commercial lending, mortgage banking, and wealth management services. SmartBank has earned numerous accolades for its customer service and performance, including being named a Top Performing Bank in the Nation by Bank Director Magazine, a Best Bank to Work For by American Banker, and a Top 100 Community Bank by American Banker. SmartFinancial, Inc. is headquartered in Knoxville, Tennessee.
