Location: New York City HQ, 7 World Trade Center
Where you'll create impactYou'll build DualEntry's Reseller channel from the ground up. Many resellers built their businesses on legacy platforms like NetSuite and Sage Intacct; they are actively looking for a modern alternative to bring to their book. Your job is to source the right resellers whose existing book overlaps with our ICP, and stand up a repeatable motion with them.
Note: implementation is handled by our in-house CX team. This role is focused on the sales side of the reseller motion; sourcing, activating, and expanding VAR partners.
Your role includes:
- Sourcing the right resellers; identify VARs whose existing book of business sits in our ICP (venture-backed SaaS $3M to $75M ARR)
- Standing up a repeatable motion; design the reseller partnership model, negotiate commercials, and build the playbook for how new resellers activate and produce
- Owning our presence at reseller-ecosystem events (SuiteWorld, Sage Intacct Advantage, Acumatica Summit, etc.) and running our own reseller onboarding gatherings
- Designing the reseller program structure: certification requirements, tiered rate cards, and margin / incentive design
- Managing resale motions end-to-end: partner-led deal registration, ICP alignment, deal support, and conflict resolution with direct sales
- Setting clear expectations with partners on product fit and ideal customer profile, and correcting misalignment early
- Managing partner agreements from strawman to signature, balancing structural fairness with commercial outcomes
What Sets You Up for Success- 3 to 6 years in channel sales, VAR / SI partner management, or reseller programs; ERP or fintech channel experience strongly preferred, ideally sourcing VARs whose existing book overlaps with a specific ICP
- Understanding of reseller economics: margin, services revenue, and why a firm bets its practice on a platform
- Experience designing or operating partner tiers, rate cards, or certification programs, and building the playbook for how new resellers activate and produce
- Strong commercial judgment on partner-fair deal structure and agreements, from strawman to signature
- Skill at managing channel conflict between direct and partner-led sales, including deal registration and ICP-alignment processes
- Comfortable representing the company at reseller-ecosystem events (e.g., SuiteWorld, Sage Intacct Advantage, Acumatica Summit) and running your own partner gatherings
- Data-driven and experimental mindset
Nice to Have
- Existing relationships in the NetSuite, Sage Intacct, Acumatica, or mid-market ERP reseller ecosystem
- Experience running a reseller program at a mid-market fintech or ERP company
- Familiarity with deal registration and PRM tooling
- Experience at an early-stage (Seed to Series B) company
Why you'll thrive here- Significant equity ownership in one of the top AI companies in the world
- You're joining early and will grow with DualEntry
- Your feedback shapes the product directly
- High-speed, high-trust environment with high expectations
Meet the Partnerships Team- Caelahn joined DualEntry to build the partnerships function from zero; inherited 323 partner conversations, defined our 4-channel taxonomy, and stood up the attribution and program infrastructure to activate and scale across all four channels in his first 8 weeks. He's now launching Technology, Advisory, Resellers, and Private Equity in parallel.
Compensation & Benefits- Equity: $40,000 - $65,000
- Base Salary: $120,000 - $200,000
- Commission: $30,000 - $60,000 (uncapped)
- Medical, dental & vision insurance
- One Medical membership
- Mental health support (Talkspace)
- Fertility & family-building support (Kindbody)
- Virtual healthcare (Teladoc Health)
- Learning & development budget for courses, certifications & language learning
- Unlimited AI tokens
- AI skills development & enablement
- Visa & permanent residence sponsorship
- Relocation support for employees moving to New York
- Flexible PTO (27 days, including public holidays)
- Collaborative, in-office culture with no bureaucracy
- Snacks, drinks, team events & more
Partnerships is how AI-native ERP wins. The legacy players took 30 years to build their networks. We're doing it at Series A, and we're going to make DualEntry the default across every finance ecosystem.Caelahn Bullen, Strategic Partnerships Lead 
