Genuine Parts Company

Strategic Marketing Manager

Genuine Parts Company$95K — $115K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8 years of Marketing or Advertising experience, ideally in Brand & Agency setting
  • Bachelor's degree in Marketing or Advertising; MBA preferred
  • 2+ years of supervisory experience
  • Strong understanding of holistic marketing fundamentals across traditional and digital channels
  • Advanced skills in digital marketing platforms (SEM, Social, Display)
  • Detail-oriented with excellent multitasking abilities
  • Passion for data analysis and delivering measurable results

Responsibilities

  • Build a data-driven marketing plan targeting high-value customers
  • Enhance creative messaging strategies to meet marketing objectives
  • Cultivate cross-functional relationships to execute business initiatives
  • Collaborate with agency partners for media planning aligned with goals
  • Leverage consumer insights to optimize channel planning and targeting
  • Integrate data capabilities into marketing operations via DMP implementation
  • Optimize annual marketing plans for improved ROI across various media channels
  • Analyze competitor activities to refine marketing strategies
  • Develop KPIs to identify opportunities for business growth
  • Track media expenditures to ensure budget compliance

Benefits

  • Opportunities for professional development and skill-building
  • Collaborative work culture that encourages innovative thinking
  • Access to market research and consumer insights
  • Mentorship opportunities within the marketing department
  • Travel opportunities enhancing industry exposure
Full Job Description
The Strategic Marketing Manager will be responsible for leading and overseeing all marketing deliverables (earned, shared, paid) for NAPA (or lines of business and brands within NAPA). Inherent in this responsibility is working closely with all internal and external functions/partners to translate long-term strategy into highly effective annual marketing plans. This Strategic Marketing Manager will have a strong understanding of the business goals with the ability to leverage marketing tactics to promote key customer/brand driving initiatives to deliver a robust ROI for NAPA.

Looking for an optimistic and self-motivated individual with a collaborative, can-do attitude who asks "why" vs. "why not", finds opportunities and is grounded in the business needs, objectives, and vision.

Position Performance Measures:
• Relevant ROI per marketing channel
• Incremental revenue of sales events
• Traffic to site and store
• Negotiated media savings

Responsibilities:
• Building an always-on, data-driven marketing plan to target high-value customers
• Enhancing creative messaging strategy to align with marketing objectives and brand research
• Cultivating cross-functional relationship (incl. brand, category management, digital, finance) to optimally develop and execute key business initiatives, ranging from monthly promotions, product launches and sales driving programs
• Engaging with Agency partners to develop media recommendations/plans that are aligned with communication goals and key business objectives
• Working with agencies to leverage MMM and consumer insights to drive channel planning, targeting, and partner selection
• Helping stand up DMP and integrate data capabilities and expertise into marketing operations and planning teams
• Optimizing the annual plans to improve ROI by determining media investment allocation across all media: Video, Digital, Social, Radio, Print, OOH, etc.
• Working collaboratively with Marketing Managers as a leader and mentor within the marketing department
• Analyzing competitive activity on an ongoing basis, interpreting data, sharing learnings to guide in the optimization of marketing plans
• Developing KPIs and scrutinizing all reporting to understand optimization opportunities to drive incremental business value
• Tracking media/partner expenditures to ensure budget compliance - providing concise, timely and accurate reporting to accounting and senior management

Experience, Education, and Abilities:
• 6-8 years of Marketing or Advertising experience (preferably Brand & Agency)
• Bachelor degree in Marketing or Advertising, MBA preferred
• 2+ years of supervisory experience
• Excellent understanding of holistic marketing fundamentals and industry knowledge: well versed in traditional and digital marketing channels
• Advanced digital skillset: Understanding the nuances of the various platforms: Display (Programmatic/Direct), Search (SEM/Shopping), Social
• Lead with a growth mindset - curiosity, innovation, inclusiveness, grit, flexibility and willingness to give and receive actionable feedback for personal development.
• Strong detail orientation. Ability to multi-task, prioritize, and work well under tight timelines
• Passion to tackle challenges head-on; not afraid to find creative solutions to solve problems
• Strong verbal skills with the ability to communicate complex topics to a variety of experience levels
• Ability to thrive in a collaborative setting: capability to break down silos to work in concert with relevant stakeholders
• Hunger to dive in and analyze data and be motivated by driving measurable results
• Excellent analytic and project management skills
• Other duties as assigned
• Work is performed in a typical office environment
• Travels 20-25% of the time

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About Genuine Parts Company

Genuine Parts Company is a service organization engaged in the distribution of automotive replacement parts, industrial replacement parts, office products and electrical/electronic materials. The Company operates in four: Automotive Parts Group, Industrial Parts Group, Office Products Group and Electrical/Electronic Materials Group. The Automotive Parts Group distributes automotive parts and accessory items. In addition to over 427,000 available part numbers, the Company offers inventory, cataloging, marketing, training and other programs in the automotive aftermarket. The Industrial Parts Group is operated as Motion Industries, Inc. (Motion), a wholly owned subsidiary of the Company. During the year ended December 31, 2012, the Company's business were conducted throughout the United States, in Canada and in Mexico from approximately 2,000 locations. On February 1, 2012, the Company acquired Light Fabrications Inc.

Genuine Parts Company Careers

There has never been a more exciting time to explore job opportunities at Genuine Parts Company, a global leader in the distribution of automotive and industrial parts. Our team is growing, and we are looking for skilled professionals eager to drive innovation and lead in the industry. Work You’ll Do Join Genuine Parts Company’s dynamic team to help advance our mission of distributing quality parts and services across the globe. As part of our team, you will engage in meaningful work that supports automotive and industrial advancements and sustainability. Transform your career with opportunities for growth and leadership in a company that values diversity and inclusion. At Genuine Parts Company, we believe in empowering our employees with the tools and training necessary to excel in their professional journey. Lead with Impact At Genuine Parts Company, you are positioned to lead at the intersection of industry expertise, operational excellence, and digital innovation. Work alongside a dedicated team of over 50,000 employees worldwide who are committed to fostering a culture of collaboration and innovation. Collaborate with industry experts and enhance your professional network through our extensive networking events and professional development programs. Our commitment to diversity training ensures an inclusive environment where all ideas are valued. Introducing Genuine Parts Company Career Development We are committed to building a supportive environment where you can grow your career. Genuine Parts Company offers a variety of job opportunities, from entry-level positions to leadership roles, each with competitive benefits and the potential for growth. Do Innovative Work Join a team where innovation is at the heart of everything we do. Genuine Parts Company is a place where you can bring your unique skills and perspectives to tackle challenging projects and drive significant impact. Be Part of a Great Team Experience a culture that champions teamwork, leadership, and professional growth. Our team at Genuine Parts Company thrives on collaboration and the shared pursuit of excellence in the automotive and industrial sectors. Future-Proof Your Career Advance your career with Genuine Parts Company, where we offer a range of job opportunities and the support you need to succeed. From internships to full-time positions, our roles are designed to challenge you and foster your professional growth. Explore Discover the various career paths available at Genuine Parts Company and find the perfect match for your skills and interests. Whether you are updating your resume, preparing for an interview, or seeking a leadership role, we provide the resources to support your aspirations. The Genuine Parts Company Difference Our commitment to innovation, leadership, and diversity sets us apart in the industry. Join us and contribute to a team that is dedicated to providing outstanding service and quality parts to our customers worldwide. Stay Connected Join Our Team Search open positions that match your skills and interest. We look for passionate, curious, creative, and solution-driven team players. SEARCH GENUINE PARTS COMPANY JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Genuine Parts Company.
Learn more about Genuine Parts Company
Size
52,000 employees
Market Cap
$24.7 billion
Industry
Net Income
-$29.1 million
Founded
1925
5 Year Trend
+4.2%
Revenue
$16.5 billion
NASDAQ

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