Strategic Insights Manager, Outdoor
Hybrid in Towson, MD or Valley City, OH
United States
The Job:
As the Strategic Insights Manager for Outdoor, you will be at the forefront of shaping the future of our business. This role is pivotal in driving impactful changes by influencing our business strategy, our brand and product portfolio, and integrated marketing planning. With a relentless focus on understanding the end user, shopper, and marketplace dynamics, the Strategic Insights Manager will lead the charge in providing insights for new product development and portfolio management, ensuring that Stanley Black & Decker remains a leader in the Outdoor Power Equipment business.
You will:
- Leverage consumer and market understanding to identify and drive into strategic plans promising growth opportunities for the brand, retailer and channel
- Create immersive experiences that bring the needs of the consumer and shopper to life for business teams
- Build and share compelling stories with business leaders that provide insight into how end users are influencing our categories
- Create and implement strategic learning plans to address the most critical questions for the business
- Acquire, synthesize, and socialize trends to inspire innovation
- Guide specific research development and execution using expertise in a variety of research methods
- Synthesize disparate data and make recommendations grounded in consumer and market knowledge and guided by a broader sense of the business
- Vet agency and vendor partner capabilities for regional and global scale
- Select suppliers to partner with and share experiences openly with the consumer insights community
- Identify innovative tools and new ways of working to deliver more impactful results
- Build advocacy for sustained organizational investment in consumer and shopper understanding
- Coach and mentor more junior team members
The Person:
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Bachelor’s Degree, MBA a plus
- 5+ years of professional experience in Consumer Insights and/or a combination of Brand Development, Marketing Strategy, or at a research vendor
- Experience building holistic learning plans that integrate data, trends, and primary research
- Experience blending quantitative & qualitative learning for a clear story and action plan
- Proven ability to influence a diverse set of stakeholders, including external partners
- Travel 5-10%
The Details:
You’ll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
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This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc.).
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The Salary range for this position is $77,600.00 - $124,900.00
This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.
The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.
The successful candidate may be eligible for annual merit increases.
Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tool sand other partner programs.
