Turo

Staff UX Researcher

Turo$212K — $265K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of professional research experience, including 4 years in quantitative UX research on consumer software.
  • Proven portfolio of quantitative studies that have significantly shaped product strategy.
  • Deep expertise in experimental design, survey methodology, and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SQL for large dataset analysis.
  • Core skills in pricing research methods including conjoint, willingness-to-pay, and elasticity modeling.
  • Experience in two-sided marketplace research or peer-to-peer products.
  • Strong storytelling skills to effectively communicate complex quantitative findings.

Responsibilities

  • Lead quantitative research focused on pricing and marketplace dynamics.
  • Partner with cross-functional teams to inform product strategy and development.
  • Shape product decisions with quantitative evidence to minimize risks.
  • Design and execute various research methodologies like surveys and A/B tests.
  • Collaborate with data teams to establish robust research infrastructure.
  • Translate quantitative findings into narratives for key stakeholders.
  • Mentor team members in quantitative research methods and practices.

Benefits

  • Employer-paid medical, dental, and vision insurance.
  • Retirement employer match.
  • Learning & Development stipend for professional growth.
  • Turo travel credits and host matching program.
  • Paid time off and holidays for relaxation and family time.
  • In-office perks including lunch, snacks, and activities.
Full Job Description
Core responsibilities:
  • Lead quantitative research across product, design, marketing, and strategy functions.

  • Shape product roadmap decisions and strategically de-risk investments before they’re made.

  • Translate complex findings into narratives that move product, design, business, and leadership audiences.

  • Mentor the research team and help define the future of quantitative practice at Turo.

About the Role

You'll work across some of our most strategically important domains, where you'll be our first researcher with a focus on pricing and marketplace dynamics. Pricing is one of the most powerful levers we have for driving guest demand and conversion, and it’s one of the most complex: because Turo is a peer-to-peer marketplace, hosts set their own prices, which means the research spans guest value perception, host pricing behavior, competitive positioning, and booking funnel merchandising. This is a problem space many quant researchers never get to work in.

What you will do
  • Lead quantitative research across pricing and marketplace domains, including guest willingness-to-pay, price elasticity, value perception, and host pricing behavior and decision-making.

  • Partner with product management, design, data, marketing, and strategy on research that informs product roadmaps, product development, and growth strategies.

  • Shape product roadmap decisions by bringing quantitative evidence to bear on prioritization, sequencing, and strategic bets and by de-risking investments before they are made.

  • Design and execute large-scale studies: surveys, conjoint analyses, experiments, A/B tests, and behavioral data analyses.

  • Partner with Data Engineering and Analytics to establish pipelines, instrumentation, and logging infrastructure that supports research at scale.

  • Translate complex quantitative findings into compelling narratives that drive alignment across product, design, business, and leadership audiences.

  • Leverage AI-assisted tools to accelerate research velocity and help establish team standards for when and how to trust AI-generated outputs.

  • Mentor other researchers on quantitative methods, experimental design, and statistical rigor, and contribute to team playbooks and infrastructure.

  • Flex into qualitative methods (i.e. interviews, usability studies, or mixed-methods triangulation, etc.) when the question calls for it.

What You’ll Bring

These are the things we’re looking for. If you don’t check every box but believe you’re the right person for this role, we’d still love to hear from you.

Your profile
  • 8+ years of professional research experience, with at least 4 years of quantitative UX research on consumer software across multiple surfaces (Desktop, Mobile Web, iOS, Android).

  • A strong portfolio of quantitative studies that demonstrably shaped product strategy and roadmap decisions — not just informed them.

  • Deep expertise in experimental design, survey methodology, statistical analysis, and behavioral data analysis.

  • Proficiency in R, Python, and/or SQL; experience analyzing large datasets and surfacing actionable patterns.

  • Experience with pricing research methods (conjoint, van Westendorp, willingness-to-pay, elasticity modeling) a core skill for this role, not a bonus.

  • Experience conducting research on a two-sided marketplace, platform, or peer-to-peer product.

  • Experience partnering with Data Engineering or Analytics teams on instrumentation, logging, or pipeline work.

  • Demonstrated fluency with AI-assisted research tools and a considered point of view on their appropriate use.

  • Exceptional storytelling skills, able to translate quantitative complexity into narratives that land with PMs, data scientists, and executive audiences alike.

  • Strong stakeholder management, including the ability to push back with confidence and redirect scope when priorities demand it.

  • A primary identity as a quantitative researcher, with comfort flexing into qualitative methods when the question calls for it.

  • Bachelor’s degree required in a relevant field.

Bonus if you have
  • Masters or PhD in Human-Computer Interaction, Psychology, Data Science, Statistics, Behavioral Economics, or a related field.

  • Experience in transportation, travel, mobility, or marketplace/growth-focused product teams.

  • Familiarity with causal inference methods (diff-in-diff, regression discontinuity, propensity score matching).

  • A history of mentoring other researchers on quantitative methods.

For this role, the target base salary range in San Francisco is $212,000-$265,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursday. Turo considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Turo offers.

#LI-NR1

#LI-Hybrid

Benefits
  • Competitive salary, equity, benefits, and perks for all full-time employees

  • Employer-paid medical, dental, and vision insurance (Country specific)

  • Retirement employer match

  • Learning & Development stipend to invest in your professional development

  • Turo host matching program

  • Turo travel credit

  • Cell phone and internet stipend

  • Paid time off to relax and recharge

  • Paid holidays, volunteer time off, and parental leave

  • For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

 

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us!  Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is a peer-to-peer car sharing company headquartered in San Francisco, California. The company was founded in 2009 by Shelby Clark and has since grown to over 10 million users in over 5,500 cities worldwide. Turo allows car owners to rent out their personal vehicles to other users, providing an alternative to traditional car rental companies. The company offers a variety of vehicles, from economy cars to luxury vehicles and sports cars.
Learn more about Turo
Size
200 employees
Industry
Founded
2009

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