The RoleWe're looking for a staff product marketing leader to define how Linktree shows up for businesses, and to grow the number that choose us and pay for us. This role owns the positioning, narrative, and go-to-market for Linktree's business products: SMB tools that help small businesses build a professional presence, and Workspaces, our multi-profile, multi-seat product for teams, agencies, and brands managing at scale.
The mandate is commercial. Acquire more businesses, convert them to paid, and expand their footprint over time. You'll sit alongside our product and growth teams as the strategic authority on the business segment: who these customers are, what they need, what they'll pay for, and how Linktree wins them.
This is a staff role, which means you'll do the work and shape the function. You'll establish how Linktree thinks about the business segment by building the frameworks, forging the cross-functional relationships, and setting the standard for how business product marketing gets done.
If you're energized by B2B narratives, know what it takes to win SMB customers, and can translate multi-user product functionality into clear business value, this is a chance to define a category.
What you'll doOwn the positioning and storytelling for Linktree's business products- Develop and evolve positioning and messaging for the full business suite (SMB tools, Workspaces, and what comes next) across business types, team sizes, and use cases.
- Build a differentiated narrative for Workspaces that lands the value of multi-profile, multi-seat management with the buyers and users who need it most.
- Speak to the distinct needs of each segment, from entreprenuers and local businesses to agencies managing dozens of client profiles to brands running coordinated multi-team presences.
- Keep the business story a natural, credible extension of Linktree's broader brand.
Drive business acquisition and free-to-paid conversion- Identify the highest-leverage acquisition, upgrade, and expansion moments, and build the messaging and in-product storytelling to capture them.
- Partner with CRM and lifecycle teams on journeys that move businesses from trial and activation to habitual use, paid plans, and seat expansion.
- Work with data teams to track funnels, find friction points, and iterate on positioning and onboarding to shorten time-to-value for new business customers.
- Develop self-serve education assets, from one-pagers to demo narratives to comparison guides, that help businesses understand, choose, and buy.
Shape business product strategy with product and growth teams- Build deep, research-backed personas for Linktree's business segments: their workflows, buying dynamics, tool stacks, and what makes them switch.
- Influence roadmap priorities with business user demand, competitive gaps, and strategic opportunity signals.
- Establish frameworks for evaluating new business features, packaging decisions, and tier differentiation, balancing user value, conversion potential, and long-term retention.
- Act as the voice of the business user in product, growth, and commercial conversations, bringing qualitative research, behavioral data, and market intelligence.
Lead go-to-market for business launches- Own end-to-end GTM for business-focused launches, from SMB enhancements to major Workspaces releases.
- Define launch strategy across audience segmentation, channel approach, messaging hierarchy, and success metrics, then hold the cross-functional team to it.
- Partner with content, brand, and growth marketing to tell launch stories that feel credible, specific, and outcome-oriented.
- Build the repeatable playbooks that make every future business launch faster and sharper.
Build the competitive and market intelligence foundation- Maintain a clear view of the business-facing link-in-bio and multi-profile management landscape, plus the adjacent productivity, brand management, and agency workflow tools businesses consider.
- Synthesize competitive intel, analyst signal, and business user feedback into sharp positioning updates and strategic recommendations.
- Identify and defend the territory where Linktree is uniquely positioned to win business users at scale.
Cross-functional clarity and consistency- Be the connective tissue across product, growth, brand, and community teams so business messaging is consistent, accurate, and mutually reinforcing.
- Support localization and global expansion of business features with positioning that travels across markets and business cultures.
- Help internal teams, from support to marketing to leadership, articulate why Linktree is the right choice for businesses.
What you'll bring- 8+ years in product marketing, with meaningful time on B2B, SMB, or multi-seat and team-based products.
- A track record of leading GTM for complex launches and driving measurable outcomes across acquisition, activation, and retention.
- Fluency in how businesses buy: longer consideration cycles, multi-stakeholder dynamics, and the need for ROI clarity.
- Experience building segment personas that actually shape product and go-to-market decisions, not just slide decks.
- A confident strategic voice. You're comfortable pushing back on product direction, advocating for your segment, and shaping decisions beyond your immediate remit.
- An analytical mindset that connects product and marketing performance data to positioning decisions and roadmap influence.
- The ability to lead across functions without formal authority. You know how to build alignment, move quickly, and bring people with you.
- Experience at a high-growth consumer or SMB platform is a strong plus; you don't need to have come from enterprise.
What success looks like- Business acquisition and activation: measurable growth in new Workspaces and SMB accounts, with activation rates showing that positioning and onboarding convert intent into real usage.
- Free-to-paid conversion: a growing share of business users upgrading to paid tiers, driven by clearer value communication, sharper upsell messaging, and intentional in-product storytelling.
- Seat expansion: existing Workspaces accounts adding seats over time, showing the multi-user value proposition lands and keeps landing throughout the lifecycle.
- Business segment retention: business users churning at a lower rate than the general user base, a sign this segment is well-served and deriving ongoing value.
- Internal clarity: product, growth, and leadership share a confident understanding of who Linktree's business customers are and what they need, built on the personas, frameworks, and narratives this role creates.
Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $215,000-$225,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
P.S. If you don't tick every box in this listing, please don't rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes - so if this role resonates with you, hit that apply button!
