Your New Role…
The Staff Product Manager is responsible for CNN Newsource; the ideal candidateis able to envisionour offering standing out amongst news agencies not by competing on the same terms as the wire services, but by building a fundamentally better product experience anchored in video and driven by deep understanding of what our partners need. This role is about turning thatvision, grounded in deep user and business understanding,into a product strategy, a roadmap, and measurable business results.
CNN Newsource is CNNs B2B content syndication service, partnering with 1,000+ news organizations to deliver video, text, and photo content across platforms. Leveraging CNNs global newsgathering, 24/7 distribution, and leading video capabilities, this role focuses on improving how partners discover, access, and use contentmaking it easier to integrate into workflows and better understand audience engagement.
Your Role Accountabilities...
- Own the product vision, strategy, goals, and roadmap for the digital experience that CNN Newsource delivers to its partner network.
- Identifyand prioritize product investments based on customer impact and businessvalue, anddevelop data-informed recommendations on where to increase or decrease investment.
- Build your knowledge and intuition to be an authority on the voice of the customer, starting with internal stakeholders and then branching out to select direct relationships with affiliate stations and local news partners to deeply understand workflows and needs.
- Translate user insights into actionable product requirements and investment recommendations that connect partner needs to platform decisions.
- Partner with engineering and design to define, build, and ship product improvements witha consistentand high-quality delivery cadence.
- Define success metrics, ensure tracking is in place, and use data tovalidateimpact, inform iteration, and communicate results to leadership.
- Leverage AI tools to accelerate product management workflows and evaluate where AI can meaningfully improve the teams speed and quality of output.
- Work across engineering, editorial, sales, and business development teams to ensure product investments are aligned with broader Newsource strategy and revenue goals.
- Effectively influence executive audiences with compelling presentations, plans, and results. Contribute toup-levelingthe broader product organization through mentorship and sharing best practices.
Qualifications & Experience...
Required
- 8+ years of product management experience witha track recordof owning product strategy, goals, metrics, and execution for a strategic product.
- Demonstrated ability tooperatein environments with moderate complexity and moderate ambiguity, defining customer, strategy, and roadmap with limited guidance.
- Technical aptitude with content management systems (CMS), media asset management (MAM) systems, customer relationship management (CRM) systems, integrations, and search technologies.
- Experience translating user research and behavioral data into product strategy and prioritized roadmaps.
- Strong written and oral communication skills; ability to produce product artifacts that are used as examples of quality work.
- Comfort working with dedicated engineering and design teams to ship product at a consistent cadence.
Preferred
- Experience with B2B platform products, particularly those serving media, publishing, or contentdistributioncustomers.
- Familiarity with the news agency landscape, affiliate/syndication models, or local news operations.
- Experience using AI-assisted tools (e.g., for prototyping, data analysis, content generation, or workflow automation) to increase the velocity and quality of product work.
- Background in product-led growth, especially in marketplace business models.
- Experiencein establishingcustomer analytics and engagementmeasurement.
- Familiarity with A/B testing methodologies, user experience research, and iterative product development practices.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
