General Motors

Staff Product Manager – AV Features

General Motors • $134K — $245K *
Warren, MI 48089Hybrid
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of product management or related experience managing complex technology products.
  • Experience defining product vision and strategy, plus building multi-year roadmaps.
  • Deep understanding of advanced driver-assistance and automated-driving systems or complex hardware-software systems.
  • Ability to navigate and make decisions considering vehicle, compute, sensing, and software constraints.
  • Proven track record of leading cross-functional teams and influencing diverse stakeholders.
  • Strong analytical skills for interpreting customer research and operational data.
  • Exceptional written and verbal communication skills with sound judgment.

Responsibilities

  • Own product vision, strategy, and roadmap for AV features balancing various objectives.
  • Translate insights and feedback into product requirements and roadmap priorities.
  • Collaborate with cross-functional teams to create intuitive customer experiences.
  • Lead planning and execution for feature launches and software updates.
  • Define success metrics and leverage research and data for informed decision-making.
  • Identify dependencies and risks to drive mitigation and course corrections.
  • Serve as customer advocate, communicating strategies and progress to teams and leaders.

Benefits

  • Medical, dental, vision insurance options.
  • Health Savings Account and Flexible Spending Accounts.
  • Retirement savings plan and life insurance.
  • Paid vacation and holiday leave.
  • Tuition assistance programs for education.
  • Employee assistance program for personal support.
  • GM vehicle discounts for employees.
Full Job Description

Job Description

Staff Product Manager – AV Features

The Role 

We are looking for a Staff Product Manager to own the end-to-end vision, strategy, and roadmap for customer-facing AV features across vehicle programs, technology generations, operating domains, and markets. You will define what to build and why it matters to customers and GM, then translate customer needs, safety expectations, technical constraints, quality data, and business objectives into clear product priorities and requirements. 

 

You will work closely with Product Capability, Systems Engineering, Autonomy Engineering, UX/HMI, Safety, Quality, Program Management, Marketing, and vehicle teams to deliver intuitive, trustworthy, and scalable customer experiences. Success requires strong product ownership, systems thinking, technical judgment, and the ability to influence across complex organizations from concept through launch and in-market improvement. 

 

What You’ll Do 

  • Own the product vision, strategy, and roadmap for AV features across vehicle programs, balancing customer value, safety, technical feasibility, cost, quality, timing, and business objectives. 

  • Translate customer insights, competitive intelligence, field feedback, telemetry, quality data, and business objectives into product requirements documents (PRDs), capability definitions, and roadmap priorities. 

  • Partner with Product Capability, Systems Engineering, Autonomy Engineering, UX/HMI, Safety, Quality, and vehicle teams to define customer-facing experiences that are intuitive, understandable, and trustworthy. 

  • Lead cross-functional planning and execution for feature launches, software releases, and in-market iterations, including rollout strategy, configuration, validation, and change management. 

  • Define and monitor success metrics such as customer adoption, engagement, utilization, trust, quality, safety performance, and business outcomes; use research, experimentation, simulator and track studies, fleet data, and in-market insights to guide decisions. 

  • Identify cross-product dependencies, critical risks, and opportunities, and drive mitigation, simplification, or course correction. 

  • Serve as the voice of the customer and communicate product strategy, priorities, decisions, risks, and progress through clear, concise, data-informed narratives to working teams and senior leaders. 

Your Skills & Abilities (Required Qualifications) 

  • 5+ years of product management or closely related experience, with demonstrated ownership of complex technology products or cross-functional initiatives from concept through launch and ongoing improvement. 

  • Demonstrated experience defining product vision and strategy, building multi-year roadmaps, and translating strategy into clear requirements and measurable outcomes. 

  • Deep understanding of advanced driver-assistance and automated-driving systems, or equivalent experience with complex hardware-software systems, including how system capabilities and dependencies combine to deliver a safe customer experience. 

  • Ability to reason about vehicle, compute, sensing, software, HMI, and operational constraints and translate them into pragmatic product decisions. 

  • Proven ability to lead cross-functional teams and influence stakeholders across engineering, systems, design, safety, quality, program management, marketing, and business functions. 

  • Strong analytical skills, including the ability to derive actionable insights from customer research, simulator and track studies, fleet or telemetry data, qualitydata, and business analysis. 

  • Exceptional written and verbal communication skills, sound judgment, and the ability to make principled decisions when information is incomplete or priorities conflict. 

What Will Give You a Competitive Edge (Preferred Qualifications) 

  • Direct experience shipping customer-facing advanced driver-assistance or automated-driving features in production vehicles, or comparable safety-critical products. 

  • Experience with software-enabled vehicle products, over-the-air delivery, feature gating, staged rollouts, or fleet-scale product iteration. 

  • Strong understanding of human cognitive load, situational awareness, driver trust, and human-machine interaction in automated-driving or hands-free experiences. 

  • Experience leading products that integrate vehicle hardware, sensors, compute, HMI, embedded software, and companion or cloud services, with familiarity in safety-case development, validation, launch readiness, or regulatory requirements. 

  • Experience evaluating product cost, hardware simplification, software reuse, platform scalability, system complexity, business cases, or go-to-market strategies. 

  • Master’s or doctoral degree in engineering, business, or a related field. 

Hybrid: This hybrid role requires the successful candidate to work at a GM location at least three days per week. Locations include Warren or Milford, MI, or Sunnyvale or Mountain View, CA. 

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.

The salary range for this role is $134,700 to $245,00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

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About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

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General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

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At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

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Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

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Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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