5-8+ years of experience in data analysis, preferably in eCommerce
Advanced proficiency in Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) tools
Strong skills with Google Analytics or similar platforms
Proficient with Excel/Sheets, SQL, data warehouse architecture, and Git
Experience with data visualization tools, such as Tableau
Knowledge of advanced analytics techniques including A/B testing and customer segmentation
Excellent communication skills for technical and non-technical audiences
Experience leading cross-functional teams with a focus on accountability
Responsibilities
Lead eCommerce and marketing data projects to support team KPIs
Define and track new metrics that inform overall strategy
Analyze and present key product and web analytics data to stakeholders
Ensure data-driven insights throughout the product lifecycle
Recommend user experience and business performance improvements
Identify trends and opportunities through data exploration
Create and maintain data dashboards and automate reporting processes
Benefits
Temporary role with potential for permanent placement
Opportunity to work in a fast-growing, innovative company
Engagement in projects that redefine fragrance experience
Collaborative and inclusive work culture
Commitment to sustainability and community impact
Empowerment to contribute unique perspectives and skills
Access to cutting-edge technology in fragrance design
Full Job Description
Staff Data Analyst (eCommerce Analytics Specialist)
Your Role at Pura:
We are currently hiring a Staff Data Analyst Consultant to join our growing Business Intelligence team. We are looking for an analyst with eCommerce analytics related experience, who loves solving problems and telling stories with data analysis and visualization. This person will help enable a data-first culture and will work closely across multiple teams to measure user engagement, feature adoption, and product performance. This person will also help provide insights and opportunities to our Brand Partners for securing and expanding their footprint in our website marketplace.
You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that's redefining the way people experience scent.
What You'll Own:
Head data-based eCommerce and marketing projects and initiatives to support sales/marketing team KPIs and brand partnerships
Define, analyze, and help track new metrics that inform strategy
Compile, analyze, visualize, and interpret critical product and web analytics data for presenting to teams and brand partner stakeholders
Provide quantitative balance throughout the entire product life cycle (research, design, implementation, and iteration)
Make recommendations on how to improve user experience and business performance
Explore data to find trends and opportunities for our product teams and brand partners
Develop and maintain data dashboards and reporting, including ad hoc requests and reporting automation
Qualifications:
5-8+ years of experience in a data analysis role (eCommerce field preferred)
Advanced experience with MMM and MTA tools as well as Google Analytics (or equivalent)
Proficiency with Microsoft Office or Google applications (Excel/Sheets, SQL)
Proficiency with data warehouse architecture and Git
Experience in a data visualization tool (ex: Tableau)
Experience in advanced analytic and statistical techniques, A/B testing, customer segmentation, marketing effectiveness, and revenue/opportunity attribution
Experience building and automating management-level reporting
Strong communication skills. Demonstrated ability to speak on a technical level and communicate clearly with engineers, customer service, marketing, manufacturing, and designers
Experience facilitating cross-functional teams with a strong sense of accountability
About Pura
Pura is a consumer goods company that specializes in the production of high-quality, all-natural, and organic products. The company's product line includes a range of beverages, snacks, and supplements that are designed to promote health and wellness. Pura's products are made from the finest ingredients and are free from artificial preservatives, colors, and flavors. The company is committed to sustainability and uses eco-friendly packaging materials. Pura's mission is to provide consumers with healthy and delicious products that support a healthy lifestyle.
